Getting Engaged:                                Harrison Leifer DiMarco                             Digital & Social Media...
now.                                   Introductions....              Frank Dinolfo             Director of Digital       ...
now.                                              Schedule                             Week 1                             ...
now.                             What Is This Session About?                  What is           Current                Eng...
now.                             What Is This Session About?                  What is           Current                Eng...
now.                                      Engagement                             •   Engagement is getting your audience  ...
now.                 Traditional Advertising ChannelsThursday, October 13, 2011                          6
now.                 Traditional Advertising ChannelsThursday, October 13, 2011                          6
now.                 Traditional Advertising ChannelsThursday, October 13, 2011                          6
now.                 Traditional Advertising ChannelsThursday, October 13, 2011                          6
now.                             Information OverloadThursday, October 13, 2011                          7
now.                             Information Overload                             •   1Billion Web sites                  ...
now.                        Shift in Advertising SpendingThursday, October 13, 2011                              8
now.                        Shift in Advertising Spending                             •   Print is down 15% to 20%        ...
now.                        Shift in Advertising SpendingThursday, October 13, 2011                              8
now.                             What is a “Smart” Phone?Thursday, October 13, 2011                              9
now.                             What is a “Smart” Phone?Thursday, October 13, 2011                              9
now.                             Current TrendsThursday, October 13, 2011                    10
now.                             Current TrendsThursday, October 13, 2011                    10
now.                             What is Mobile Advertising?                              •   Placing a message promotion ...
now.                                      Social Media                             •   http://youtu.be/QzZyUaQvpdcThursday...
now.Thursday, October 13, 2011   13
now.Thursday, October 13, 2011   14
now.Thursday, October 13, 2011   14
now.Thursday, October 13, 2011   15
now.                                          QR Code                             •   Been around since1994               ...
now.                                   Text Messaging                             •   53% of mobile users                 ...
now.                             Text Message ExecutionsThursday, October 13, 2011                             18
now.           What are the Top 3 Search Engines?Thursday, October 13, 2011                      19
now.           What are the Top 3 Search Engines?                             1.Thursday, October 13, 2011                ...
now.           What are the Top 3 Search Engines?                             1.                             3.Thursday, O...
now.           What are the Top 3 Search Engines?                             1.                             2.           ...
now.                                     Why YouTube?                             •   YouTube is the #1 video service Web ...
now.                             Custom Youtube Pages                 •      http://www.youtube.com/user/BPplc            ...
now.                             GeoSocial AppsThursday, October 13, 2011                    22
now.                             GeoSocial - SpecialsThursday, October 13, 2011                          23
now.                             GeoSocial - SpecialsThursday, October 13, 2011                          23
now.                             GeoSocial - SpecialsThursday, October 13, 2011                          23
now.                             Geo-Location - BadgesThursday, October 13, 2011                           24
now.                             Geo-Location - BadgesThursday, October 13, 2011                           24
now.                                       Geo-Fencing                             •   Building a virtual “fence” around a...
now.                                        Mobile Apps                             •   On Average each “smart” phone has ...
now.                                        Mobile Apps                             •   Most popular categories are:      ...
now.                                        Key Points                             •   One way marketing is no longer     ...
now.                                   Get in Touch            Frank Dinolfo      Dir. of Digital Marketing               ...
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Digital & Social Media Marketing

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This was part of a course I am teaching with Robert O'regan at Hofstra University that is aimed at helping small and medium sized businesses integrate digital marketing strategies into their marketing strategies.

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Transcript of "Digital & Social Media Marketing"

  1. 1. Getting Engaged: Harrison Leifer DiMarco Digital & Social Media Marketing Branding Harrison Leifer DiMarco 100 Merrick Road, Suite 516E Rockville Centre, NY 11570 (516) 536-2020 | www.hldnow.comThursday, October 13, 2011 1
  2. 2. now. Introductions.... Frank Dinolfo Director of Digital Marketing Robert O’Regan Media DirectorThursday, October 13, 2011 2
  3. 3. now. Schedule Week 1 Intro to Digital Marketing Week 2 Social Media, including Facebook, LinkedIn, Twitter, and YouTube. Week 3 Mobile Marketing, including text, SMS, banners, and QR codes. Week 4 Mobile Apps, Video, Location-Based Marketing, including Foursquare, Scavenger and others. Week 5 Group Buying/Deal-of-Day, including Living Social, Groupon, Newsday and Facebook Deals. Week 6 Website functionality, blogs, and content management. Week 7 Search Marketing - Pay Per Click / Search Engine OptimizationThursday, October 13, 2011 3
  4. 4. now. What Is This Session About? What is Current Engagement Trends Tactics Key PointsThursday, October 13, 2011 4
  5. 5. now. What Is This Session About? What is Current Engagement Trends Tactics Key Points Questions are welcome throughout, but we have time at the end as wellThursday, October 13, 2011 4
  6. 6. now. Engagement • Engagement is getting your audience to interact with your branding and marketing messages. • One of the most direct ways to engage customers is through their mobile devices.Thursday, October 13, 2011 5
  7. 7. now. Traditional Advertising ChannelsThursday, October 13, 2011 6
  8. 8. now. Traditional Advertising ChannelsThursday, October 13, 2011 6
  9. 9. now. Traditional Advertising ChannelsThursday, October 13, 2011 6
  10. 10. now. Traditional Advertising ChannelsThursday, October 13, 2011 6
  11. 11. now. Information OverloadThursday, October 13, 2011 7
  12. 12. now. Information Overload • 1Billion Web sites • Over 100k iPhone/Android apps • 11k Radio Stations • 6,000 Magazines • 300+ TV StationsThursday, October 13, 2011 7
  13. 13. now. Shift in Advertising SpendingThursday, October 13, 2011 8
  14. 14. now. Shift in Advertising Spending • Print is down 15% to 20% • TV and Radio is down 10% • Online and Mobile is up roughly 15%Thursday, October 13, 2011 8
  15. 15. now. Shift in Advertising SpendingThursday, October 13, 2011 8
  16. 16. now. What is a “Smart” Phone?Thursday, October 13, 2011 9
  17. 17. now. What is a “Smart” Phone?Thursday, October 13, 2011 9
  18. 18. now. Current TrendsThursday, October 13, 2011 10
  19. 19. now. Current TrendsThursday, October 13, 2011 10
  20. 20. now. What is Mobile Advertising? • Placing a message promotion or sponsorship in different properties that make the mobile web.Thursday, October 13, 2011 11
  21. 21. now. Social Media • http://youtu.be/QzZyUaQvpdcThursday, October 13, 2011 12
  22. 22. now.Thursday, October 13, 2011 13
  23. 23. now.Thursday, October 13, 2011 14
  24. 24. now.Thursday, October 13, 2011 14
  25. 25. now.Thursday, October 13, 2011 15
  26. 26. now. QR Code • Been around since1994 • Highly prevalent in Asia • Just starting to take off in the U.S. • Provides immediate access to relevant content • Opt-in tool to engage customersThursday, October 13, 2011 16
  27. 27. now. Text Messaging • 53% of mobile users communicate via SMS everyday • Since 2008 mobile users have communicated more through text than phone calls • They have nearly a 100% open rate.Thursday, October 13, 2011 17
  28. 28. now. Text Message ExecutionsThursday, October 13, 2011 18
  29. 29. now. What are the Top 3 Search Engines?Thursday, October 13, 2011 19
  30. 30. now. What are the Top 3 Search Engines? 1.Thursday, October 13, 2011 19
  31. 31. now. What are the Top 3 Search Engines? 1. 3.Thursday, October 13, 2011 19
  32. 32. now. What are the Top 3 Search Engines? 1. 2. 3.Thursday, October 13, 2011 19
  33. 33. now. Why YouTube? • YouTube is the #1 video service Web site. • The #4 overall site after google, facebook and Yahoo! • Content is now your most powerful marketing tool.Thursday, October 13, 2011 20
  34. 34. now. Custom Youtube Pages • http://www.youtube.com/user/BPplc • http://www.youtube.com/user/Ameriprise • http://www.youtube.com/user/statefarmThursday, October 13, 2011 21
  35. 35. now. GeoSocial AppsThursday, October 13, 2011 22
  36. 36. now. GeoSocial - SpecialsThursday, October 13, 2011 23
  37. 37. now. GeoSocial - SpecialsThursday, October 13, 2011 23
  38. 38. now. GeoSocial - SpecialsThursday, October 13, 2011 23
  39. 39. now. Geo-Location - BadgesThursday, October 13, 2011 24
  40. 40. now. Geo-Location - BadgesThursday, October 13, 2011 24
  41. 41. now. Geo-Fencing • Building a virtual “fence” around a property. • Users receive mobile communication if inside a “fenced” area. • This helps drive foot traffic.Thursday, October 13, 2011 25
  42. 42. now. Mobile Apps • On Average each “smart” phone has 27 apps installed. • It’s not kids - Target audience is 35-45 years of age. • Apps Per Platform: • iOS - 350,000+ • Android - 100,000+ • Blackberry - 100,000+Thursday, October 13, 2011 26
  43. 43. now. Mobile Apps • Most popular categories are: • social networking • music and entertainment • mail/messaging • Education/employment • Weather • Sports • Maps • news/current events, and travelThursday, October 13, 2011 27
  44. 44. now. Key Points • One way marketing is no longer effective by itself. • Engagement tactics do not replace traditional marketing. • They enhance them it. • These tactics work within your current marketing budget. • If you aren’t thinking about these tactics, your competitors are.Thursday, October 13, 2011 28
  45. 45. now. Get in Touch Frank Dinolfo Dir. of Digital Marketing Robert O’Regan Twitter: @dinofrank Media Director Email: frank@hldnow.com Twitter: @rob_oregan Email: roregan@hldnow.comThursday, October 13, 2011 29

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