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The vanishing corporation

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Why corporations are bound to vanish (well, at least some of them, to some extend)

Why corporations are bound to vanish (well, at least some of them, to some extend)

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  • 1. The vanishing corporation @fdemeyer frederic@i4fi.com fredericdemeyer.com Instituteforfutureinsights fdemeyer
  • 2. could a company of –say- 1B$ Turnover be run by one single person?
  • 3. R&D Manufacturing ICT Customer Service Marketing Sales …let’s put this to the test…
  • 4. R&D Manufacturing ICT Customer Service Marketing Sales
  • 5. Open innovation platforms Most of Fortune 500 use open innovation now Open sourcing Open sourcing spreads even to pharmaceutical market the world becomes your R&D center User generated innovation Fiat Mio made through input of +10,000 customers
  • 6. R&D Manufacturing ICT Customer Service Marketing Sales
  • 7. manufacturing without factory (3D printing)
  • 8. R&D Manufacturing ICT Customer Service Marketing Sales
  • 9. Open Innovation Open source Outsourcing Outsourcing 3D Printing 3D Printing Using the crowd to assess the market potential… Using the crowds’ creativity to design logo’s, websites, new product features, … the anonymous crowd becomes your marketing department Using the crowds’ creativity for producing things (advertisements, videos, …)
  • 10. Marketing through social buying platform Traditional marketing role Open Open Innovation Innovation Open Open source source Outsourcing Outsourcing 3D Printing 3D Printing let consumers do your marketing
  • 11. R&D Manufacturing ICT Customer Service Marketing Sales
  • 12. do you know of any company with a (potential) sales force of +150M people?
  • 13. R&D Manufacturing ICT Customer Service Marketing Sales
  • 14. • 72% of customers think self-service support is a fast and easy way to handle support issues • 91% of customers would use an online support center if it were available and tailored to their needs • 67% of customers said they preferred selfservice over speaking to a company representative your customers become your customer service center
  • 15. R&D Manufacturing ICT Customer Service Marketing Sales
  • 16. (any) technology provided ‘as a service’
  • 17. R&D Manufacturing ICT Customer Service Marketing Sales many corporate functions could be performed by (very) few people
  • 18. Of course this doesn’t apply to all companies or functions, and the future is never this extreme… However: • boundaries of traditional company organization are evaporating • companies can –and will- do more with less people • will this leave the rest of the workforce to survive on freelance basis? if so we will need to teach students new skills
  • 19. the future cannot be predicted …but it can be made ! (ancient African saying) www.i4fi.com www.fredericdemeyer.com additional questions: frederic@i4fi.com