The vanishing corporation

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Why corporations are bound to vanish (well, at least some of them, to some extend)

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The vanishing corporation

  1. 1. The vanishing corporation @fdemeyer frederic@i4fi.com fredericdemeyer.com Instituteforfutureinsights fdemeyer
  2. 2. could a company of –say- 1B$ Turnover be run by one single person?
  3. 3. R&D Manufacturing ICT Customer Service Marketing Sales …let’s put this to the test…
  4. 4. R&D Manufacturing ICT Customer Service Marketing Sales
  5. 5. Open innovation platforms Most of Fortune 500 use open innovation now Open sourcing Open sourcing spreads even to pharmaceutical market the world becomes your R&D center User generated innovation Fiat Mio made through input of +10,000 customers
  6. 6. R&D Manufacturing ICT Customer Service Marketing Sales
  7. 7. manufacturing without factory (3D printing)
  8. 8. R&D Manufacturing ICT Customer Service Marketing Sales
  9. 9. Open Innovation Open source Outsourcing Outsourcing 3D Printing 3D Printing Using the crowd to assess the market potential… Using the crowds’ creativity to design logo’s, websites, new product features, … the anonymous crowd becomes your marketing department Using the crowds’ creativity for producing things (advertisements, videos, …)
  10. 10. Marketing through social buying platform Traditional marketing role Open Open Innovation Innovation Open Open source source Outsourcing Outsourcing 3D Printing 3D Printing let consumers do your marketing
  11. 11. R&D Manufacturing ICT Customer Service Marketing Sales
  12. 12. do you know of any company with a (potential) sales force of +150M people?
  13. 13. R&D Manufacturing ICT Customer Service Marketing Sales
  14. 14. • 72% of customers think self-service support is a fast and easy way to handle support issues • 91% of customers would use an online support center if it were available and tailored to their needs • 67% of customers said they preferred selfservice over speaking to a company representative your customers become your customer service center
  15. 15. R&D Manufacturing ICT Customer Service Marketing Sales
  16. 16. (any) technology provided ‘as a service’
  17. 17. R&D Manufacturing ICT Customer Service Marketing Sales many corporate functions could be performed by (very) few people
  18. 18. Of course this doesn’t apply to all companies or functions, and the future is never this extreme… However: • boundaries of traditional company organization are evaporating • companies can –and will- do more with less people • will this leave the rest of the workforce to survive on freelance basis? if so we will need to teach students new skills
  19. 19. the future cannot be predicted …but it can be made ! (ancient African saying) www.i4fi.com www.fredericdemeyer.com additional questions: frederic@i4fi.com

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