Transcript of "Options for using megatrends in innovation workshops"
Options for using megatrends in innovation workshopsfrederic de meyerfounderinstitute for future email@example.com@fdemeyer
Mind opener:What advantages would it have to have planes land upside-down?
Trends to take into consideration• Demographic trends ‘Buy Local’ as a sales argument Ageing population Radical transparency and Life Cycle Assessments GenerationY at work Social and group buying Widening talent gap Personalization Global mobility and new migration patterns • Technology trends Universities in emerging countries getting popular The ‘Internet of Things’ Increasing urbanization Augmented Reality Gap rich-poor widening Consumerization of IT• Environment and natural resources Technology ‘as a service’ Global warming Green technologies Scarcity of natural resources 3D Printing Water scarcity NBIC Technologies Volatile food production and prices Digital divide ‘Cradle to cradle’ and ‘upcycling’ to reduce waste • Business trends Smart cities Disintermediation Biomaterials Crowdsourcing• Geopolitical forces Open Innovation Increasing weight of emerging countries Gamification Globalization 3.0 Shared Value and Corporate Social Responsibility Rising middle class Social Business Innovation Increasing free-trade zones and market unions Cause Marketing Energy dependence Social Entrepreneurship The Market State ‘Do it yourself’ as added value Social Business through social networks• Consumer trends The drive towards virtualization of the company Mass customization Ethical buying
Option 1 story building• breakout groups 4-5 people• generate discussions, all ideas welcome• aim = generate new insights, prepare for future• build a story
Step 1: list trends that have an impact on industry XResources Value proposition Customer Go-to-market segments
Step 2: choose the trend with the single biggest impactResources Value proposition Customer Go-to-market segments
Step 3: determine relationships and impact on companyResources Value Customer Go-to-market proposition segments … build a story…
Option 2 impact assessment• breakout groups 4-5 people• generate discussions, all ideas welcome but need to be company-specific• aim = decision driven, innovation• brainstorm
Step 1: list trends that have an impact on company (or industry)
Step 2: single out the top 3 opportunities and threats Threats Opportunity
Step 3: determine potential added value of company Threats OpportunityThings we can do to help prepare Things we can do to help benefitfor these threats: from these opportunities: … discuss…
Option 3 business modeling• groups either size• generate discussions, company-specific• aim = innovation, new ideas• search for relations
Step 1: build business model canvas for company–(or industry) Business model canvas Public Health
Business model canvas – Public HealthStep 2: map major megatrend influencers
Step 3: redesign key business model elements Health Business model canvas – Public
www.i4fi.com° (mega)trend impact assessments ° publication (available on )° competitive benchmarks° keynote speeches and workshops
The future cannot be predicted …but it can be made ! (ancient African saying) www.i4fi.com www.fredericdemeyer.com additional questions: firstname.lastname@example.org
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