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Options for using megatrends in                     innovation workshopsfrederic de meyerfounderinstitute for future insig...
Mind opener:What advantages would it have to have      planes land upside-down?
Trends to take into consideration•   Demographic trends                                                ‘Buy Local’ as a s...
Option 1                          story building• breakout groups 4-5 people• generate discussions, all ideas welcome• aim...
Step 1: list trends that have an impact on industry XResources          Value proposition           Customer   Go-to-marke...
Step 2: choose the trend with the single biggest impactResources          Value proposition           Customer   Go-to-mar...
Step 3: determine relationships and impact on companyResources              Value               Customer     Go-to-market ...
Option 2                    impact assessment• breakout groups 4-5 people• generate discussions, all ideas welcome but nee...
Step 1: list trends that have an impact on company (or industry)
Step 2: single out the top 3 opportunities and threats         Threats                                         Opportunity
Step 3: determine potential added value of company           Threats                                     OpportunityThings...
Option 3                      business modeling• groups either size• generate discussions, company-specific• aim = innovat...
Step 1: build business model canvas for company–(or industry)                         Business model canvas Public Health
Business model canvas – Public HealthStep 2: map major megatrend influencers
Step 3: redesign key business model elements Health                  Business model canvas – Public
www.i4fi.com° (mega)trend impact assessments   ° publication (available on   )° competitive benchmarks° keynote speeches a...
The future cannot be predicted     …but it can be made !           (ancient African saying)                    www.i4fi.co...
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Options for using megatrends in innovation workshops

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description of 3 ways to use megatrends in innovation workshops for companies or industries

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Transcript of "Options for using megatrends in innovation workshops"

  1. 1. Options for using megatrends in innovation workshopsfrederic de meyerfounderinstitute for future insightsfrederic@i4fi.comwww.i4fi.comwww.fredericdemeyer.com@fdemeyer
  2. 2. Mind opener:What advantages would it have to have planes land upside-down?
  3. 3. Trends to take into consideration• Demographic trends  ‘Buy Local’ as a sales argument  Ageing population  Radical transparency and Life Cycle Assessments  GenerationY at work  Social and group buying  Widening talent gap  Personalization  Global mobility and new migration patterns • Technology trends  Universities in emerging countries getting popular  The ‘Internet of Things’  Increasing urbanization  Augmented Reality  Gap rich-poor widening  Consumerization of IT• Environment and natural resources  Technology ‘as a service’  Global warming  Green technologies  Scarcity of natural resources  3D Printing  Water scarcity  NBIC Technologies  Volatile food production and prices  Digital divide  ‘Cradle to cradle’ and ‘upcycling’ to reduce waste • Business trends  Smart cities  Disintermediation  Biomaterials  Crowdsourcing• Geopolitical forces  Open Innovation  Increasing weight of emerging countries  Gamification  Globalization 3.0  Shared Value and Corporate Social Responsibility  Rising middle class  Social Business Innovation  Increasing free-trade zones and market unions  Cause Marketing  Energy dependence  Social Entrepreneurship  The Market State  ‘Do it yourself’ as added value  Social Business through social networks• Consumer trends  The drive towards virtualization of the company  Mass customization  Ethical buying
  4. 4. Option 1 story building• breakout groups 4-5 people• generate discussions, all ideas welcome• aim = generate new insights, prepare for future• build a story
  5. 5. Step 1: list trends that have an impact on industry XResources Value proposition Customer Go-to-market segments
  6. 6. Step 2: choose the trend with the single biggest impactResources Value proposition Customer Go-to-market segments
  7. 7. Step 3: determine relationships and impact on companyResources Value Customer Go-to-market proposition segments … build a story…
  8. 8. Option 2 impact assessment• breakout groups 4-5 people• generate discussions, all ideas welcome but need to be company-specific• aim = decision driven, innovation• brainstorm
  9. 9. Step 1: list trends that have an impact on company (or industry)
  10. 10. Step 2: single out the top 3 opportunities and threats Threats Opportunity
  11. 11. Step 3: determine potential added value of company Threats OpportunityThings we can do to help prepare Things we can do to help benefitfor these threats: from these opportunities: … discuss…
  12. 12. Option 3 business modeling• groups either size• generate discussions, company-specific• aim = innovation, new ideas• search for relations
  13. 13. Step 1: build business model canvas for company–(or industry) Business model canvas Public Health
  14. 14. Business model canvas – Public HealthStep 2: map major megatrend influencers
  15. 15. Step 3: redesign key business model elements Health Business model canvas – Public
  16. 16. www.i4fi.com° (mega)trend impact assessments ° publication (available on )° competitive benchmarks° keynote speeches and workshops
  17. 17. The future cannot be predicted …but it can be made ! (ancient African saying) www.i4fi.com www.fredericdemeyer.com additional questions: frederic@i4fi.com
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