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Clean technology and sustainability trends dec 2013

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Speech as introduction to a debate around Clean Technology at the University of Leuven, Clean Tech Challenge and Academics for Companies

Speech as introduction to a debate around Clean Technology at the University of Leuven, Clean Tech Challenge and Academics for Companies

Published in: Technology, Business

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  • 1. Trends in clean tech (adoption) Intro speech for a debate at University of Leuven @fdemeyer frederic@i4fi.com fredericdemeyer.com Instituteforfutureinsights fdemeyer The sources of the pictures used in this presentation are mentioned in the notes of each slide
  • 2. trends we can be relatively certain of: trends that are taking shape but future impact relatively uncertain: DEMOGRAPHIC a tiny bit speculative: TECHNOLOGY/ SCIENCE • aging population • increasing world population • genY/Milennials • urbanization/geographic mobility • multi-ethnic society • new migration patterns • widening gap rich-poor • ubiquitous computing • disintermediation • crowdsourcing • social Media • SaaS, DIY • cloud Computing • consumerization • augmented reality • 3D/ bioprinting • enhanced humans • NBIC technologies • biomimicry BUSINESS TRENDS SUSTAINABILITY • global warming • scarcity of resources • energy dependency • declining biodiversity • green technologies • urban farming • eco activism/terrorism • shared value (CSR) • social Entrepreneurship • cause marketing • social business • open innovation • crowdsourcing GEOPOLITICS CONSUMER • mass customization • social/ group buying • radical transparency •sustainable/ethical buying SOCIETY • dematerialization • digitization • decentralization • gamification • virtualization • new business models • talent shortage • boundary blurring • digital divide • power shift to East • globalization 3.0 • rising middle class • trade blocs and unions • thetrade blocs and unions • Market State • Virtual Market State • the currencies • ‘opting out’ • Generation Z
  • 3. 3 observations with regard of clean techs and sustainability
  • 4. Observation #1: Many trends will indirectly affect our sustainable future
  • 5. Crowdsourcing, open innovation, social buying, (etc) are shrinking the size of corporations
  • 6. 3D printing will reduce the need for global transport, big warehouses and (dirty) factories!
  • 7. Big companies are joining: The sharing economy is getting real, and even established brands are joining
  • 8. Urban farming makes both economic and ecological sense
  • 9. Conclusion? None of these trends will have a huge impact on global sustainability until they reach a certain threshold… However, these trends are already happening, and growing fast... Sooner or later their (global) impact will be felt.
  • 10. 2# Companies increasingly put sustainability at the core of their strategy
  • 11. Own initiative Imposed by society What really drives companies to sustainable practices… Impacts business environment Frederic De Meyer @ i4fi Impacts core business
  • 12. Own initiative ‘major opportunity’ ‘must do’s’ Imposed by society ‘good to do’ ‘major threat’ Impacts business environment Frederic De Meyer @ i4fi Impacts core business
  • 13. Own initiative Imposed by society Legal framework Ethical behavior Diversity Social inclusion Impacts business environment Frederic De Meyer @ i4fi Impacts core business
  • 14. Imposed by society Own initiative ‘Give back to the community’ Impacts business environment Frederic De Meyer @ i4fi Impacts core business
  • 15. Own initiative Imposed by society Impacts business environment Frederic De Meyer @ i4fi Impacts core business
  • 16. Own initiative Imposed by society Impacts business environment Frederic De Meyer @ i4fi Impacts core business
  • 17. Imposed by society Own initiative Social entrepreneurs Impacts business environment Frederic De Meyer @ i4fi Impacts core business
  • 18. Own initiative Imposed by society Impacts business environment Frederic De Meyer @ i4fi Impacts core business
  • 19. Own initiative Imposed by society Impacts business environment Frederic De Meyer @ i4fi Impacts core business
  • 20. Own initiative Imposed by society Impacts business environment Frederic De Meyer @ i4fi Impacts core business
  • 21. Own initiative Clean techs at the core of corporate strategy Imposed by society (cost reduction; efficiency gains; customer loyalty; competitive differentiator; …) Impacts business environment Frederic De Meyer @ i4fi Impacts core business
  • 22. Conclusion? Many companies in many industries will be driven to sustainable and social practices because it makes perfect business sense (not because it’s fashionable).
  • 23. Observation #3 Clean tech innovation will increasingly be ‘bottom-up’
  • 24. Why sustainability innovation will likely come from Africa & Asia
  • 25. Improved cooking stoves reduce CO2 emission and deforestation
  • 26. …as does solar cooking
  • 27. Water-based light bulbs bring light in the homes of poor
  • 28. Four Nigerian girls create Pee-powered energy generator
  • 29. Fourteen year old invents solar-powered water purification system
  • 30. But ‘western’ people are pretty inventive too…
  • 31. The reason? Climate change will impact the Western world as well…
  • 32. The reason? Climate change will impact the Western world as well…
  • 33. How to heat your room with 4 candle lights
  • 34. This guy teaches you how to make bio-plastics
  • 35. This girl invented a flash light that runs of the warmth of your hand
  • 36. Conclusion? While each by itself none of these ‘clean tech’ examples will change the face of the earth, taken together they might be an indication of people taking sustainability matters in their own hands (instead of relying on big companies or governments).
  • 37. 3 observations with regard of clean techs and sustainability • Many trends will indirectly affect sustainability and the adoption of clean techs • Companies put sustainability at the core of their strategy • Sustainable innovation is increasingly coming from bottom-up
  • 38. …let’s debate… @fdemeyer frederic@i4fi.com fredericdemeyer.com Instituteforfutureinsights fdemeyer