Rick  Wilson  -­‐  President  -­‐  Miva  Merchant  -­‐  ASD/IMA  March  2014  -­‐  Las  Vegas
Making  the  Move:  Taking  ...
7 Things You Need To Know To Succeed When You Expand Online
• Running an online business is just like running another phys...
Running an online business is just like running another physical location
• Don’t Assume Online Is Easy!
!
!
!
!
!
!
• Tre...
Running an online business is just like running another physical location
Rick  Wilson  -­‐  President  -­‐  Miva  Merchan...
The look and feel of your website is only 10% of an online business
Rick  Wilson  -­‐  President  -­‐  Miva  Merchant  -­‐...
The look and feel of your website is only 10% of an online business
• The Look and Feel is the “Easy Part”!
• But Don’t Ta...
The look and feel of your website is only 10% of an online business
Rick  Wilson  -­‐  President  -­‐  Miva  Merchant  -­‐...
The look and feel of your website is only 10% of an online business
Rick  Wilson  -­‐  President  -­‐  Miva  Merchant  -­‐...
The look and feel of your website is only 10% of an online business
• Speed Kills (At Least Slow Speed Does)
Rick  Wilson ...
The look and feel of your website is only 10% of an online business
Rick  Wilson  -­‐  President  -­‐  Miva  Merchant  -­‐...
The other 90% is going to impact your success more than the top 10%
Rick  Wilson  -­‐  President  -­‐  Miva  Merchant  -­‐...
The other 90% is going to impact your success more than the top 10%
• Order Processing!
• Accounting!
• Fulfillment!
• Cust...
The other 90% is going to impact your success more than the top 10%
Rick  Wilson  -­‐  President  -­‐  Miva  Merchant  -­‐...
The other 90% is going to impact your success more than the top 10%
Rick  Wilson  -­‐  President  -­‐  Miva  Merchant  -­‐...
Efficiency is the secret to your online success
• Selling Online Is Often An Inverse Experience Compared To Offline Retailin...
Rick  Wilson  -­‐  President  -­‐  Miva  Merchant  -­‐  ASD/IMA  March  2014  -­‐  Las  Vegas
Making  the  Move:  Taking  ...
Rick  Wilson  -­‐  President  -­‐  Miva  Merchant  -­‐  ASD/IMA  March  2014  -­‐  Las  Vegas
Making  the  Move:  Taking  ...
Rick  Wilson  -­‐  President  -­‐  Miva  Merchant  -­‐  ASD/IMA  March  2014  -­‐  Las  Vegas
Making  the  Move:  Taking  ...
Efficiency is the secret to your online success
Automate Everything You Can!
Rick  Wilson  -­‐  President  -­‐  Miva  Merch...
Websites should facilitate exceptional customer service
Rick  Wilson  -­‐  President  -­‐  Miva  Merchant  -­‐  ASD/IMA  M...
Websites should facilitate exceptional customer service
Rick  Wilson  -­‐  President  -­‐  Miva  Merchant  -­‐  ASD/IMA  M...
Don’t wait until everything is seamlessly integrated before you launch
• There’s No Such Thing As “Perfect” Inventory!
• R...
Your customers assume and expect you’ll have an ecommerce website
Rick  Wilson  -­‐  President  -­‐  Miva  Merchant  -­‐  ...
Rick  Wilson  -­‐  President  -­‐  Miva  Merchant  -­‐  ASD/IMA  March  2014  -­‐  Las  Vegas
Making  the  Move:  Taking  ...
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Taking Your Retail Business Online ASD-IMA Spring 2014

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These are the slides from my Taking Your Retail Business Online presentation at the ASD Tradeshow's Internet Merchant Association Presentations from March (Spring) 2014.

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Taking Your Retail Business Online ASD-IMA Spring 2014

  1. 1. Rick  Wilson  -­‐  President  -­‐  Miva  Merchant  -­‐  ASD/IMA  March  2014  -­‐  Las  Vegas Making  the  Move:  Taking  your  Retail  Business  Online
  2. 2. 7 Things You Need To Know To Succeed When You Expand Online • Running an online business is just like running another physical location! • The look and feel of your website is only 10% of an online business! • The other 90% is going to impact your success more than the top 10%! • Efficiency is the secret to your online success! • Websites should facilitate exceptional customer service! • Don’t wait until everything is seamlessly integrated before you launch! • Your customers assume and expect you’ll have an ecommerce website Rick  Wilson  -­‐  President  -­‐  Miva  Merchant  -­‐  ASD/IMA  March  2014  -­‐  Las  Vegas Making  the  Move:  Taking  your  Retail  Business  Online
  3. 3. Running an online business is just like running another physical location • Don’t Assume Online Is Easy! ! ! ! ! ! ! • Treat It Like You Would Opening Another Physical Location! • If You Don’t Invest In Your Online Business, It Won’t Grow! • Track Analytics The Way You Would Foot Traffic Rick  Wilson  -­‐  President  -­‐  Miva  Merchant  -­‐  ASD/IMA  March  2014  -­‐  Las  Vegas Making  the  Move:  Taking  your  Retail  Business  Online
  4. 4. Running an online business is just like running another physical location Rick  Wilson  -­‐  President  -­‐  Miva  Merchant  -­‐  ASD/IMA  March  2014  -­‐  Las  Vegas Making  the  Move:  Taking  your  Retail  Business  Online
  5. 5. The look and feel of your website is only 10% of an online business Rick  Wilson  -­‐  President  -­‐  Miva  Merchant  -­‐  ASD/IMA  March  2014  -­‐  Las  Vegas Making  the  Move:  Taking  your  Retail  Business  Online
  6. 6. The look and feel of your website is only 10% of an online business • The Look and Feel is the “Easy Part”! • But Don’t Take It For Granted! • Hire A Professional Graphic Designer With Web Design Experience! • Responsive/Mobile Is Vital! • Mobile Requires Prioritization! • Help Customers Find The Information They Want! • Mobile Isn’t Just For Young People! • Look For “Twitter Bootstrap Themes” To Build Upon Rick  Wilson  -­‐  President  -­‐  Miva  Merchant  -­‐  ASD/IMA  March  2014  -­‐  Las  Vegas Making  the  Move:  Taking  your  Retail  Business  Online
  7. 7. The look and feel of your website is only 10% of an online business Rick  Wilson  -­‐  President  -­‐  Miva  Merchant  -­‐  ASD/IMA  March  2014  -­‐  Las  Vegas Making  the  Move:  Taking  your  Retail  Business  Online
  8. 8. The look and feel of your website is only 10% of an online business Rick  Wilson  -­‐  President  -­‐  Miva  Merchant  -­‐  ASD/IMA  March  2014  -­‐  Las  Vegas Making  the  Move:  Taking  your  Retail  Business  Online
  9. 9. The look and feel of your website is only 10% of an online business • Speed Kills (At Least Slow Speed Does) Rick  Wilson  -­‐  President  -­‐  Miva  Merchant  -­‐  ASD/IMA  March  2014  -­‐  Las  Vegas Making  the  Move:  Taking  your  Retail  Business  Online
  10. 10. The look and feel of your website is only 10% of an online business Rick  Wilson  -­‐  President  -­‐  Miva  Merchant  -­‐  ASD/IMA  March  2014  -­‐  Las  Vegas Making  the  Move:  Taking  your  Retail  Business  Online
  11. 11. The other 90% is going to impact your success more than the top 10% Rick  Wilson  -­‐  President  -­‐  Miva  Merchant  -­‐  ASD/IMA  March  2014  -­‐  Las  Vegas Making  the  Move:  Taking  your  Retail  Business  Online
  12. 12. The other 90% is going to impact your success more than the top 10% • Order Processing! • Accounting! • Fulfillment! • Customer Service! • Returns! • Reconciliation! • Inventory Management! • Shipment Optimization! • Customer Relationship Management (CRM)! • Enterprise Resource Planning (ERP)! • Product Feeds (Google Shopping, Bing Shopping, Comparison Shopping Engines)! • Sales Tax Management! • Web Hosting (Uptime, Speed, Backups, Support) Rick  Wilson  -­‐  President  -­‐  Miva  Merchant  -­‐  ASD/IMA  March  2014  -­‐  Las  Vegas Making  the  Move:  Taking  your  Retail  Business  Online
  13. 13. The other 90% is going to impact your success more than the top 10% Rick  Wilson  -­‐  President  -­‐  Miva  Merchant  -­‐  ASD/IMA  March  2014  -­‐  Las  Vegas Making  the  Move:  Taking  your  Retail  Business  Online
  14. 14. The other 90% is going to impact your success more than the top 10% Rick  Wilson  -­‐  President  -­‐  Miva  Merchant  -­‐  ASD/IMA  March  2014  -­‐  Las  Vegas Making  the  Move:  Taking  your  Retail  Business  Online
  15. 15. Efficiency is the secret to your online success • Selling Online Is Often An Inverse Experience Compared To Offline Retailing! • Product Descriptions! • Great Photography! • How To Guides! • Interactivity! • Fulfillment Expectations! • Make It Easy To Contact You! • Make It Easier NOT To Contact You! Rick  Wilson  -­‐  President  -­‐  Miva  Merchant  -­‐  ASD/IMA  March  2014  -­‐  Las  Vegas Making  the  Move:  Taking  your  Retail  Business  Online
  16. 16. Rick  Wilson  -­‐  President  -­‐  Miva  Merchant  -­‐  ASD/IMA  March  2014  -­‐  Las  Vegas Making  the  Move:  Taking  your  Retail  Business  Online
  17. 17. Rick  Wilson  -­‐  President  -­‐  Miva  Merchant  -­‐  ASD/IMA  March  2014  -­‐  Las  Vegas Making  the  Move:  Taking  your  Retail  Business  Online
  18. 18. Rick  Wilson  -­‐  President  -­‐  Miva  Merchant  -­‐  ASD/IMA  March  2014  -­‐  Las  Vegas Making  the  Move:  Taking  your  Retail  Business  Online
  19. 19. Efficiency is the secret to your online success Automate Everything You Can! Rick  Wilson  -­‐  President  -­‐  Miva  Merchant  -­‐  ASD/IMA  March  2014  -­‐  Las  Vegas Making  the  Move:  Taking  your  Retail  Business  Online
  20. 20. Websites should facilitate exceptional customer service Rick  Wilson  -­‐  President  -­‐  Miva  Merchant  -­‐  ASD/IMA  March  2014  -­‐  Las  Vegas Making  the  Move:  Taking  your  Retail  Business  Online
  21. 21. Websites should facilitate exceptional customer service Rick  Wilson  -­‐  President  -­‐  Miva  Merchant  -­‐  ASD/IMA  March  2014  -­‐  Las  Vegas Making  the  Move:  Taking  your  Retail  Business  Online
  22. 22. Don’t wait until everything is seamlessly integrated before you launch • There’s No Such Thing As “Perfect” Inventory! • Real Time Usually Isn’t Necessary (For Everything)! • Focus On The 90% Solution! • Launch, Observe, Evaluate, Iterate, Repeat Rick  Wilson  -­‐  President  -­‐  Miva  Merchant  -­‐  ASD/IMA  March  2014  -­‐  Las  Vegas Making  the  Move:  Taking  your  Retail  Business  Online
  23. 23. Your customers assume and expect you’ll have an ecommerce website Rick  Wilson  -­‐  President  -­‐  Miva  Merchant  -­‐  ASD/IMA  March  2014  -­‐  Las  Vegas Making  the  Move:  Taking  your  Retail  Business  Online
  24. 24. Rick  Wilson  -­‐  President  -­‐  Miva  Merchant  -­‐  ASD/IMA  March  2014  -­‐  Las  Vegas Making  the  Move:  Taking  your  Retail  Business  Online Thank  You   @RickMiva   rwilson@mivamerchant.com   facebook.com/mivamerchant     plus.google.com/+MivaMerchant     www.mivamerchant.com  

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