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Taking Your Retail Business Online   ASD-IMA Spring 2014
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Taking Your Retail Business Online ASD-IMA Spring 2014

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These are the slides from my Taking Your Retail Business Online presentation at the ASD Tradeshow's Internet Merchant Association Presentations from March (Spring) 2014.

These are the slides from my Taking Your Retail Business Online presentation at the ASD Tradeshow's Internet Merchant Association Presentations from March (Spring) 2014.

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  • 1. Rick  Wilson  -­‐  President  -­‐  Miva  Merchant  -­‐  ASD/IMA  March  2014  -­‐  Las  Vegas Making  the  Move:  Taking  your  Retail  Business  Online
  • 2. 7 Things You Need To Know To Succeed When You Expand Online • Running an online business is just like running another physical location! • The look and feel of your website is only 10% of an online business! • The other 90% is going to impact your success more than the top 10%! • Efficiency is the secret to your online success! • Websites should facilitate exceptional customer service! • Don’t wait until everything is seamlessly integrated before you launch! • Your customers assume and expect you’ll have an ecommerce website Rick  Wilson  -­‐  President  -­‐  Miva  Merchant  -­‐  ASD/IMA  March  2014  -­‐  Las  Vegas Making  the  Move:  Taking  your  Retail  Business  Online
  • 3. Running an online business is just like running another physical location • Don’t Assume Online Is Easy! ! ! ! ! ! ! • Treat It Like You Would Opening Another Physical Location! • If You Don’t Invest In Your Online Business, It Won’t Grow! • Track Analytics The Way You Would Foot Traffic Rick  Wilson  -­‐  President  -­‐  Miva  Merchant  -­‐  ASD/IMA  March  2014  -­‐  Las  Vegas Making  the  Move:  Taking  your  Retail  Business  Online
  • 4. Running an online business is just like running another physical location Rick  Wilson  -­‐  President  -­‐  Miva  Merchant  -­‐  ASD/IMA  March  2014  -­‐  Las  Vegas Making  the  Move:  Taking  your  Retail  Business  Online
  • 5. The look and feel of your website is only 10% of an online business Rick  Wilson  -­‐  President  -­‐  Miva  Merchant  -­‐  ASD/IMA  March  2014  -­‐  Las  Vegas Making  the  Move:  Taking  your  Retail  Business  Online
  • 6. The look and feel of your website is only 10% of an online business • The Look and Feel is the “Easy Part”! • But Don’t Take It For Granted! • Hire A Professional Graphic Designer With Web Design Experience! • Responsive/Mobile Is Vital! • Mobile Requires Prioritization! • Help Customers Find The Information They Want! • Mobile Isn’t Just For Young People! • Look For “Twitter Bootstrap Themes” To Build Upon Rick  Wilson  -­‐  President  -­‐  Miva  Merchant  -­‐  ASD/IMA  March  2014  -­‐  Las  Vegas Making  the  Move:  Taking  your  Retail  Business  Online
  • 7. The look and feel of your website is only 10% of an online business Rick  Wilson  -­‐  President  -­‐  Miva  Merchant  -­‐  ASD/IMA  March  2014  -­‐  Las  Vegas Making  the  Move:  Taking  your  Retail  Business  Online
  • 8. The look and feel of your website is only 10% of an online business Rick  Wilson  -­‐  President  -­‐  Miva  Merchant  -­‐  ASD/IMA  March  2014  -­‐  Las  Vegas Making  the  Move:  Taking  your  Retail  Business  Online
  • 9. The look and feel of your website is only 10% of an online business • Speed Kills (At Least Slow Speed Does) Rick  Wilson  -­‐  President  -­‐  Miva  Merchant  -­‐  ASD/IMA  March  2014  -­‐  Las  Vegas Making  the  Move:  Taking  your  Retail  Business  Online
  • 10. The look and feel of your website is only 10% of an online business Rick  Wilson  -­‐  President  -­‐  Miva  Merchant  -­‐  ASD/IMA  March  2014  -­‐  Las  Vegas Making  the  Move:  Taking  your  Retail  Business  Online
  • 11. The other 90% is going to impact your success more than the top 10% Rick  Wilson  -­‐  President  -­‐  Miva  Merchant  -­‐  ASD/IMA  March  2014  -­‐  Las  Vegas Making  the  Move:  Taking  your  Retail  Business  Online
  • 12. The other 90% is going to impact your success more than the top 10% • Order Processing! • Accounting! • Fulfillment! • Customer Service! • Returns! • Reconciliation! • Inventory Management! • Shipment Optimization! • Customer Relationship Management (CRM)! • Enterprise Resource Planning (ERP)! • Product Feeds (Google Shopping, Bing Shopping, Comparison Shopping Engines)! • Sales Tax Management! • Web Hosting (Uptime, Speed, Backups, Support) Rick  Wilson  -­‐  President  -­‐  Miva  Merchant  -­‐  ASD/IMA  March  2014  -­‐  Las  Vegas Making  the  Move:  Taking  your  Retail  Business  Online
  • 13. The other 90% is going to impact your success more than the top 10% Rick  Wilson  -­‐  President  -­‐  Miva  Merchant  -­‐  ASD/IMA  March  2014  -­‐  Las  Vegas Making  the  Move:  Taking  your  Retail  Business  Online
  • 14. The other 90% is going to impact your success more than the top 10% Rick  Wilson  -­‐  President  -­‐  Miva  Merchant  -­‐  ASD/IMA  March  2014  -­‐  Las  Vegas Making  the  Move:  Taking  your  Retail  Business  Online
  • 15. Efficiency is the secret to your online success • Selling Online Is Often An Inverse Experience Compared To Offline Retailing! • Product Descriptions! • Great Photography! • How To Guides! • Interactivity! • Fulfillment Expectations! • Make It Easy To Contact You! • Make It Easier NOT To Contact You! Rick  Wilson  -­‐  President  -­‐  Miva  Merchant  -­‐  ASD/IMA  March  2014  -­‐  Las  Vegas Making  the  Move:  Taking  your  Retail  Business  Online
  • 16. Rick  Wilson  -­‐  President  -­‐  Miva  Merchant  -­‐  ASD/IMA  March  2014  -­‐  Las  Vegas Making  the  Move:  Taking  your  Retail  Business  Online
  • 17. Rick  Wilson  -­‐  President  -­‐  Miva  Merchant  -­‐  ASD/IMA  March  2014  -­‐  Las  Vegas Making  the  Move:  Taking  your  Retail  Business  Online
  • 18. Rick  Wilson  -­‐  President  -­‐  Miva  Merchant  -­‐  ASD/IMA  March  2014  -­‐  Las  Vegas Making  the  Move:  Taking  your  Retail  Business  Online
  • 19. Efficiency is the secret to your online success Automate Everything You Can! Rick  Wilson  -­‐  President  -­‐  Miva  Merchant  -­‐  ASD/IMA  March  2014  -­‐  Las  Vegas Making  the  Move:  Taking  your  Retail  Business  Online
  • 20. Websites should facilitate exceptional customer service Rick  Wilson  -­‐  President  -­‐  Miva  Merchant  -­‐  ASD/IMA  March  2014  -­‐  Las  Vegas Making  the  Move:  Taking  your  Retail  Business  Online
  • 21. Websites should facilitate exceptional customer service Rick  Wilson  -­‐  President  -­‐  Miva  Merchant  -­‐  ASD/IMA  March  2014  -­‐  Las  Vegas Making  the  Move:  Taking  your  Retail  Business  Online
  • 22. Don’t wait until everything is seamlessly integrated before you launch • There’s No Such Thing As “Perfect” Inventory! • Real Time Usually Isn’t Necessary (For Everything)! • Focus On The 90% Solution! • Launch, Observe, Evaluate, Iterate, Repeat Rick  Wilson  -­‐  President  -­‐  Miva  Merchant  -­‐  ASD/IMA  March  2014  -­‐  Las  Vegas Making  the  Move:  Taking  your  Retail  Business  Online
  • 23. Your customers assume and expect you’ll have an ecommerce website Rick  Wilson  -­‐  President  -­‐  Miva  Merchant  -­‐  ASD/IMA  March  2014  -­‐  Las  Vegas Making  the  Move:  Taking  your  Retail  Business  Online
  • 24. Rick  Wilson  -­‐  President  -­‐  Miva  Merchant  -­‐  ASD/IMA  March  2014  -­‐  Las  Vegas Making  the  Move:  Taking  your  Retail  Business  Online Thank  You   @RickMiva   rwilson@mivamerchant.com   facebook.com/mivamerchant     plus.google.com/+MivaMerchant     www.mivamerchant.com