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So You Want To Be An Ecommerce Seller!
Rick Wilson President Miva Merchant!
ASD/IMA August 2013 – Las Vegas, Nevada
So You Want To Be An Ecommerce Seller?!
10 Things You Need To Know (Before You Start)
Rick Wilson!
President!
Miva Merchant
10 Things You Need To Know (Before You Start)
1. Have a professionally designed look and feel!
2. Know your angle!
3. Prod...
Have a professionally designed look and feel
!
!
!
The out of pocket cost in terms of time and money between this website:
Have a professionally designed look and feel
Have a professionally designed look and feel
!
!
!
And this one:
Have a professionally designed look and feel
Have a professionally designed look and feel
!
Is negligible at best.!
!
!
WHICH SITE WOULD YOU PURCHASE FROM?
Know Your Angle or In Other Words What Makes You Special?
Know Your Angle or In Other Words What Makes You Special?
DirectFix.com!
• Over 30 million combined views on YouTube!
• Ed...
Know Your Angle or In Other Words What Makes You Special?
Know Your Angle or In Other Words What Makes You Special?
LotusSculpture.com !
• Focus On True Artisan Sculptures!
• Hand ...
Know Your Angle or In Other Words What Makes You Special?
Know Your Angle or In Other Words What Makes You Special?
Scottevest.com !
• Invented His Own Niche In The World Of Clothi...
Product Photography Is The New Black
• http://yeshenvenema.com/blog/product-photography-basics
Product Photography Is The New Black
• http://yeshenvenema.com/blog/product-photography-basics
Product Photography Is The New Black
• Never Use Flash!
• Check Your White Balance!
• Use Angles To Truly Show Your Produc...
Product Photography Is The New Black
• Use Consistent Backgrounds and Always Have The Same Aspect Ratio
Product Photography Is The New Black
• Have Multiple Photos Covering Every Angle and Show All Options
Product Photography Is The New Black
• Have Multiple Photos Covering Every Angle and Show All Options
Product Information Is The New New Black
Product Information Is The New New Black
Product Descriptions Is The New New New Black
Be Efficient In Your Fulfillment
• Customers Expect Something Akin To Amazon (Prime)!
• Products Should Ship Within 24 Hou...
Automate Customer Service
• The Vast Majority Of Customer Service Is Informational In Nature!
• Provide An Easy Way To Get...
Automate Customer Service
• That Doesn't Mean Don't Talk To Your Customer
Pick Your Website (and Ecommerce) Platforms Carefully
• Uptime!
• Maintenance!
• Security!
• Flexibility!
• Scalability (C...
Start blogging, Facebooking, Pinteresting, Tweeting, etc… immediately
• Facebook!
• Twitter!
• Google+!
• Instagram!
• Tum...
Get the word out everywhere you can
• Don't Overlook "Traditional" Outlets!
• Rotary Club!
• Chamber Of Commerce!
• Local ...
Questions?
Thank You!
Rick Wilson!
President

Miva Merchant!
www.mivamerchant.com!
rwilson@mivamerchant.com!
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So you want_to_be_an_ecommerce_seller

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People often say that getting started is the hardest part. Whether you’ve had the same webstore from the early 2000’s or are just gettingstarted making a move from a retail store to online presence, if you want to get serious about selling online you need to build the best ecommerce site youcan utilizing the most up-to-date ecommerce strategies and trends along with some expert ideas. When it comes to creating an online store or even updating your current ecommerce one, as President of Miva Merchant, I'm here to provide you with some tips on how to make that process a little easier and help you succeed as an ecommerce seller. Here are my top 10 tips you need to consider if you want to become a serious ecommerce seller.

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Transcript of "So you want_to_be_an_ecommerce_seller"

  1. 1. So You Want To Be An Ecommerce Seller! Rick Wilson President Miva Merchant! ASD/IMA August 2013 – Las Vegas, Nevada
  2. 2. So You Want To Be An Ecommerce Seller?! 10 Things You Need To Know (Before You Start) Rick Wilson! President! Miva Merchant
  3. 3. 10 Things You Need To Know (Before You Start) 1. Have a professionally designed look and feel! 2. Know your angle! 3. Product photography is the new black! 4. Product information is the new new black! 5. Product descriptions is the new new new black! 6. Be efficient in your fulfillment! 7. Automate Customer Service! 8. Pick your ecommerce and website software carefully! 9. Start blogging, Facebooking, Pinteresting, Tweeting, etc… immediately! 10.Get the word out everywhere you can!
  4. 4. Have a professionally designed look and feel ! ! ! The out of pocket cost in terms of time and money between this website:
  5. 5. Have a professionally designed look and feel
  6. 6. Have a professionally designed look and feel ! ! ! And this one:
  7. 7. Have a professionally designed look and feel
  8. 8. Have a professionally designed look and feel ! Is negligible at best.! ! ! WHICH SITE WOULD YOU PURCHASE FROM?
  9. 9. Know Your Angle or In Other Words What Makes You Special?
  10. 10. Know Your Angle or In Other Words What Makes You Special? DirectFix.com! • Over 30 million combined views on YouTube! • Education Is "His Angle"! • He Aims To Truly Help His Customers! • Causes Him To Stand Out In A Crowded Market
  11. 11. Know Your Angle or In Other Words What Makes You Special?
  12. 12. Know Your Angle or In Other Words What Makes You Special? LotusSculpture.com ! • Focus On True Artisan Sculptures! • Hand Selects His Artisans! • Creates A Visceral Travel And Education Experience! • Able To Carve Out A Premium Niche In A Budget Space
  13. 13. Know Your Angle or In Other Words What Makes You Special?
  14. 14. Know Your Angle or In Other Words What Makes You Special? Scottevest.com ! • Invented His Own Niche In The World Of Clothing! • Served A Need In A Unique Way! • Excellent Viral Marketer
  15. 15. Product Photography Is The New Black • http://yeshenvenema.com/blog/product-photography-basics
  16. 16. Product Photography Is The New Black • http://yeshenvenema.com/blog/product-photography-basics
  17. 17. Product Photography Is The New Black • Never Use Flash! • Check Your White Balance! • Use Angles To Truly Show Your Product! • Add Scale With Other Objects! • Use Consistent Backgrounds! • Always Have The Same Aspect Ratio! • Have Multiple Photos Covering Every Angle! • Show Every Product Option Variation
  18. 18. Product Photography Is The New Black • Use Consistent Backgrounds and Always Have The Same Aspect Ratio
  19. 19. Product Photography Is The New Black • Have Multiple Photos Covering Every Angle and Show All Options
  20. 20. Product Photography Is The New Black • Have Multiple Photos Covering Every Angle and Show All Options
  21. 21. Product Information Is The New New Black
  22. 22. Product Information Is The New New Black
  23. 23. Product Descriptions Is The New New New Black
  24. 24. Be Efficient In Your Fulfillment • Customers Expect Something Akin To Amazon (Prime)! • Products Should Ship Within 24 Hours (Unless Clearly Noted)! • Tracking Information Should Be Automatically Emailed! • Order Status Should Be Self Service
  25. 25. Automate Customer Service • The Vast Majority Of Customer Service Is Informational In Nature! • Provide An Easy Way To Get That Information
  26. 26. Automate Customer Service • That Doesn't Mean Don't Talk To Your Customer
  27. 27. Pick Your Website (and Ecommerce) Platforms Carefully • Uptime! • Maintenance! • Security! • Flexibility! • Scalability (Can It Grow With Your Business)! • Automation
  28. 28. Start blogging, Facebooking, Pinteresting, Tweeting, etc… immediately • Facebook! • Twitter! • Google+! • Instagram! • Tumblr! • Pinterest! • YouTube! • Blog
  29. 29. Get the word out everywhere you can • Don't Overlook "Traditional" Outlets! • Rotary Club! • Chamber Of Commerce! • Local Press
  30. 30. Questions?
  31. 31. Thank You! Rick Wilson! President
 Miva Merchant! www.mivamerchant.com! rwilson@mivamerchant.com!
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