Internet Merchants Association August 2012 Conference - The Four S's of Successful Ecommerce

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  • 1. The Four S’s Of Successful Ecommerce “The Features You NEED to Sell Products”
  • 2. The Four S’s of Successful Ecommerce• Site Search• Seamless Navigation• Social Sharing• Stunning PhotosSlide 2 Miva Merchant: Goals Template
  • 3. Site Search• The More Products, The More Important Your Search• People Expect High Quality Search• Faceted Navigation• Refining Results• 50% (or more) Of Your Shoppers Will Default To SearchSlide 3 Miva Merchant: Goals Template
  • 4. Poor Search ResultsSlide 4 Miva Merchant: Goals Template
  • 5. Poor Search ResultsSlide 5 Miva Merchant: Goals Template
  • 6. Poor Search Results• Why are these results poor? • No Pictures On Search Results Page • No Way To Drill Down and Refine My Search • Categories Didn’t Make Sense For My Purposes • Ultimately I Couldn’t Easily Find What I WantedSlide 6 Miva Merchant: Goals Template
  • 7. High Quality Search ResultsSlide 7 Miva Merchant: Goals Template
  • 8. High Quality Search ResultsSlide 8 Miva Merchant: Goals Template
  • 9. High Quality Search Results• What Made These Results High Quality? • Multiple Ways To Find What I’m Looking For • Broad “Google Like” Search • Parts Finder • Category Browsing • Results Page Was Well Designed • Showed Photos With Results • Faceted Navigation • Drill Down RefinementSlide 9 Miva Merchant: Goals Template
  • 10. Seamless Navigation • Store And Site Are One And The Same • The Visitor Should Never Feel Like They’re Switching Sites • People Expect Ecommerce – There Should Not Be A BarrierSlide 10 Miva Merchant: Goals Template
  • 11. Seamless NavigationSlide 11 Miva Merchant: Goals Template
  • 12. Seamless NavigationSlide 12 Miva Merchant: Goals Template
  • 13. Seamless Navigation • Experience Is Uneven • Creates Customer Confusion • Lowers Conversion RateSlide 13 Miva Merchant: Goals Template
  • 14. Seamless NavigationSlide 14 Miva Merchant: Goals Template
  • 15. Seamless NavigationSlide 15 Miva Merchant: Goals Template
  • 16. Seamless Navigation • Experience Is Consistent • Creates Customer Confidence • Raises Conversion RateSlide 16 Miva Merchant: Goals Template
  • 17. Social Sharing • People Expect Websites To Be Social • They Look For Sharing Links • Creates High Quality Traffic • Easy To DoSlide 17 Miva Merchant: Goals Template
  • 18. Social SharingSlide 18 Miva Merchant: Goals Template
  • 19. Social SharingSlide 19 Miva Merchant: Goals Template
  • 20. Social SharingSlide 20 Miva Merchant: Goals Template
  • 21. Social SharingSlide 21 Miva Merchant: Goals Template
  • 22. Social SharingSlide 22 Miva Merchant: Goals Template
  • 23. Stunning Photos • People Are Visual Thinkers • They Want To Window Shop Online • They Need To Visualize How They’ll “Use” The ProductSlide 23 Miva Merchant: Goals Template
  • 24. Stunning PhotosSlide 24 Miva Merchant: Goals Template
  • 25. Stunning Photos • No Sense Of Dimensions • Can’t See All Sides • Hard To Imagine UsageSlide 25 Miva Merchant: Goals Template
  • 26. Stunning PhotosSlide 26 Miva Merchant: Goals Template
  • 27. Stunning PhotosSlide 27 Miva Merchant: Goals Template
  • 28. Stunning PhotosSlide 28 Miva Merchant: Goals Template
  • 29. Stunning PhotosSlide 29 Miva Merchant: Goals Template
  • 30. Stunning Photos • Sense Of Scale And Dimensions • Multiple Viewing Angles • Easy To Imagine UsageSlide 30 Miva Merchant: Goals Template
  • 31. History • Based in San Diego, California • Founded in 1997 • Data Centers in California, Florida and Georgia • Focus on scalability, rapid deployment and ease of useSlide 31 Miva Merchant: Goals Template
  • 32. Competitive LandscapeSlide 32 Miva Merchant: Goals Template
  • 33. Typical CustomersSlide 33 Miva Merchant: Goals Template
  • 34. PartnersSlide 34 Miva Merchant: Goals Template
  • 35. Thank You Rick Wilson rwilson@mivamerchant.com www.mivamerchant.com (800)608-MIVASlide 35 Miva Merchant: Goals Template