Internet Merchants Association August 2012 Conference - The Four S's of Successful Ecommerce

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Internet Merchants Association August 2012 Conference - The Four S's of Successful Ecommerce

  1. 1. The Four S’s Of Successful Ecommerce “The Features You NEED to Sell Products”
  2. 2. The Four S’s of Successful Ecommerce• Site Search• Seamless Navigation• Social Sharing• Stunning PhotosSlide 2 Miva Merchant: Goals Template
  3. 3. Site Search• The More Products, The More Important Your Search• People Expect High Quality Search• Faceted Navigation• Refining Results• 50% (or more) Of Your Shoppers Will Default To SearchSlide 3 Miva Merchant: Goals Template
  4. 4. Poor Search ResultsSlide 4 Miva Merchant: Goals Template
  5. 5. Poor Search ResultsSlide 5 Miva Merchant: Goals Template
  6. 6. Poor Search Results• Why are these results poor? • No Pictures On Search Results Page • No Way To Drill Down and Refine My Search • Categories Didn’t Make Sense For My Purposes • Ultimately I Couldn’t Easily Find What I WantedSlide 6 Miva Merchant: Goals Template
  7. 7. High Quality Search ResultsSlide 7 Miva Merchant: Goals Template
  8. 8. High Quality Search ResultsSlide 8 Miva Merchant: Goals Template
  9. 9. High Quality Search Results• What Made These Results High Quality? • Multiple Ways To Find What I’m Looking For • Broad “Google Like” Search • Parts Finder • Category Browsing • Results Page Was Well Designed • Showed Photos With Results • Faceted Navigation • Drill Down RefinementSlide 9 Miva Merchant: Goals Template
  10. 10. Seamless Navigation • Store And Site Are One And The Same • The Visitor Should Never Feel Like They’re Switching Sites • People Expect Ecommerce – There Should Not Be A BarrierSlide 10 Miva Merchant: Goals Template
  11. 11. Seamless NavigationSlide 11 Miva Merchant: Goals Template
  12. 12. Seamless NavigationSlide 12 Miva Merchant: Goals Template
  13. 13. Seamless Navigation • Experience Is Uneven • Creates Customer Confusion • Lowers Conversion RateSlide 13 Miva Merchant: Goals Template
  14. 14. Seamless NavigationSlide 14 Miva Merchant: Goals Template
  15. 15. Seamless NavigationSlide 15 Miva Merchant: Goals Template
  16. 16. Seamless Navigation • Experience Is Consistent • Creates Customer Confidence • Raises Conversion RateSlide 16 Miva Merchant: Goals Template
  17. 17. Social Sharing • People Expect Websites To Be Social • They Look For Sharing Links • Creates High Quality Traffic • Easy To DoSlide 17 Miva Merchant: Goals Template
  18. 18. Social SharingSlide 18 Miva Merchant: Goals Template
  19. 19. Social SharingSlide 19 Miva Merchant: Goals Template
  20. 20. Social SharingSlide 20 Miva Merchant: Goals Template
  21. 21. Social SharingSlide 21 Miva Merchant: Goals Template
  22. 22. Social SharingSlide 22 Miva Merchant: Goals Template
  23. 23. Stunning Photos • People Are Visual Thinkers • They Want To Window Shop Online • They Need To Visualize How They’ll “Use” The ProductSlide 23 Miva Merchant: Goals Template
  24. 24. Stunning PhotosSlide 24 Miva Merchant: Goals Template
  25. 25. Stunning Photos • No Sense Of Dimensions • Can’t See All Sides • Hard To Imagine UsageSlide 25 Miva Merchant: Goals Template
  26. 26. Stunning PhotosSlide 26 Miva Merchant: Goals Template
  27. 27. Stunning PhotosSlide 27 Miva Merchant: Goals Template
  28. 28. Stunning PhotosSlide 28 Miva Merchant: Goals Template
  29. 29. Stunning PhotosSlide 29 Miva Merchant: Goals Template
  30. 30. Stunning Photos • Sense Of Scale And Dimensions • Multiple Viewing Angles • Easy To Imagine UsageSlide 30 Miva Merchant: Goals Template
  31. 31. History • Based in San Diego, California • Founded in 1997 • Data Centers in California, Florida and Georgia • Focus on scalability, rapid deployment and ease of useSlide 31 Miva Merchant: Goals Template
  32. 32. Competitive LandscapeSlide 32 Miva Merchant: Goals Template
  33. 33. Typical CustomersSlide 33 Miva Merchant: Goals Template
  34. 34. PartnersSlide 34 Miva Merchant: Goals Template
  35. 35. Thank You Rick Wilson rwilson@mivamerchant.com www.mivamerchant.com (800)608-MIVASlide 35 Miva Merchant: Goals Template

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