Your SlideShare is downloading. ×
How To Pick An Ecommerce Platform
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

How To Pick An Ecommerce Platform

891
views

Published on

This is the slide deck I presented at the ASD/IMA show in Las Vegas, Nevada on March 26, 2012.

This is the slide deck I presented at the ASD/IMA show in Las Vegas, Nevada on March 26, 2012.

Published in: Business, Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
891
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
12
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. How To Pick An Ecommerce PlatformInternet Merchants AssociationLas Vegas, NevadaMarch 26, 2012
  • 2. History• Based in San Diego, California• Founded in 1995• Data Centers in California, Florida and Georgia• Focus on scalability, rapid deployment and ease of useSlide 2
  • 3. Part 1 – The Ecommerce UniverseSlide 3
  • 4. A Growing US Market (+12% in 2011) of $218 Billion US Online Retail Forecast $279 $259 $240 $218 $197 $176 (in billions) $157 2009 2010 2011 2012 2013 2014 2015 Revenue $157 $176 $197 $218 $240 $259 $279 % Change 11% 13% 12% 10% 10% 8% 8%Slide 4
  • 5. Mobile Commerce Fastest Growing Segment (+50% in 2011) $31 $25 (in billions) $19 $14 $10 $6 $3 2010 2011 2012 2013 2014 2015 2016 Revenue $3 $6 $10 $14 $19 $25 $31 % of Ecommerce 1% 2% 3% 4% 5% 6% 7%Slide 5
  • 6. Ecommerce Software Investment Remains Strong We already have a project underway 11% In the next 36 months 4% In the next 24 months 6% In the next 18 months We are not planning to 6% replatform in the foreseeable future 52% In the next 12 months 21% • Forrester B2C Ecommerce Platform Wave Report Q4 2010 • Base: 291 US online retail professionalsSlide 6
  • 7. Types of Ecommerce Platforms• SaaS/Hosted • Multi-Tenant (Yahoo, ProStores, Amazon Webstores) • Silo (Miva Merchant, Pinnacle Cart)• Distributed/Downloaded • Open Source (OS Commerce, ZenCart, Magento) • SMB (WordPress Carts) • Enterprise (Oracle ATG, IBM WebSphere)Slide 7
  • 8. Cost of Development• Small/Home Business Software as a Service • Do It Yourself Template Driven – 40 to 80 Hours • Do It For You Template Driven - $500 - $2,500• Open Source • Do It Yourself Template Driven - $100 - $500 and 100 – 500 Hours • Do It For You Template Driven - $5,000 - $10,000• Enterprise • Licensing Begins Around $20,000/year • Total Packages $50,000 - $2,000,000Slide 8
  • 9. Template SiteSlide 9
  • 10. Custom SiteSlide 10
  • 11. Most Expensive Site Of All TimeSlide 11
  • 12. Cost to Operate (Beware of Hidden Costs) • Hosting • Flat Monthly Fee ($30 - $500) • Percentage of Sales (.5 – 30%) • PCI/Regulatory • Merchant Banks PCI Fees • Automation/Maintenance • How Much Human Time Does It Actually Take?Slide 12
  • 13. Part 2 – Your Business NeedsSlide 13
  • 14. What Are You Selling Online? • Digital Goods • Downloadable Software • Music • Video Content • Games • Physical Goods • Are you shipping directly? • Are you using a fulfillment center?Slide 14
  • 15. Fulfillment • Shipping Fees/Logistics • What Will It Cost To Pick/Pack/Ship? • How Will You Charge Your Customer? • Secure Downloads • Preventing Piracy • Keeping Track Of Usage • Digital Rights ManagementSlide 15
  • 16. Marketing – Do You Have A Built In Audience? • Your Own Brand • You Don’t Have To Be A Household Name • Media Exposure • Today Show • Good Morning America • QVC/HSN • Distribution Channels • Traditional Retail • OEM PartnershipsSlide 16
  • 17. Your Own BrandSlide 17
  • 18. Media ExposureSlide 18
  • 19. Distribution ChannelsSlide 19
  • 20. Marketing – In Demand With No Exposure?• You have a great price on highly sought after product• You have an exclusive on highly sought after productSlide 20
  • 21. Marketing – In Demand With No Exposure?Slide 21
  • 22. Marketing – In Demand With No Exposure?Slide 22
  • 23. Marketing – Does Your Product Need To Be “Discovered”? • Etsy • Online Communities • Groupon • eBay • AmazonSlide 23
  • 24. www.etsy.comSlide 24
  • 25. Deals SitesSlide 25
  • 26. How Will You Know You’re Succeeding? • Analytics • Google Analytics • KISS Metrics • Crazy Egg • Reporting • Platform Reporting • QuickBooks/Accounting SystemSlide 26
  • 27. Google AnalyticsSlide 27
  • 28. Platform ReportingSlide 28
  • 29. Part 3 – Aligning Your Needs With The MarketSlide 29
  • 30. What Do I Do Now? • Pick A Platform That Matches Your Needs • Calculate Total Cost Of Ownership • Understand Your Ongoing Maintenance/Development Costs • If You’re Small – Get Started NowSlide 30
  • 31. Ecommerce Marketplace Websphere ATG completeness of functionality NetSuite MIVA MERCHANT Magento Volusion Shopify Yahoo Store Amazon Ebay Paypal pricingSlide 31
  • 32. Thank You Contact Information: (800) 608-MIVA www.mivamerchant.com Rick Wilson rwilson@mivamerchant.comSlide 32