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How To Pick An Ecommerce Platform
 

How To Pick An Ecommerce Platform

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This is the slide deck I presented at the ASD/IMA show in Las Vegas, Nevada on March 26, 2012.

This is the slide deck I presented at the ASD/IMA show in Las Vegas, Nevada on March 26, 2012.

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    How To Pick An Ecommerce Platform How To Pick An Ecommerce Platform Presentation Transcript

    • How To Pick An Ecommerce PlatformInternet Merchants AssociationLas Vegas, NevadaMarch 26, 2012
    • History• Based in San Diego, California• Founded in 1995• Data Centers in California, Florida and Georgia• Focus on scalability, rapid deployment and ease of useSlide 2
    • Part 1 – The Ecommerce UniverseSlide 3
    • A Growing US Market (+12% in 2011) of $218 Billion US Online Retail Forecast $279 $259 $240 $218 $197 $176 (in billions) $157 2009 2010 2011 2012 2013 2014 2015 Revenue $157 $176 $197 $218 $240 $259 $279 % Change 11% 13% 12% 10% 10% 8% 8%Slide 4
    • Mobile Commerce Fastest Growing Segment (+50% in 2011) $31 $25 (in billions) $19 $14 $10 $6 $3 2010 2011 2012 2013 2014 2015 2016 Revenue $3 $6 $10 $14 $19 $25 $31 % of Ecommerce 1% 2% 3% 4% 5% 6% 7%Slide 5
    • Ecommerce Software Investment Remains Strong We already have a project underway 11% In the next 36 months 4% In the next 24 months 6% In the next 18 months We are not planning to 6% replatform in the foreseeable future 52% In the next 12 months 21% • Forrester B2C Ecommerce Platform Wave Report Q4 2010 • Base: 291 US online retail professionalsSlide 6
    • Types of Ecommerce Platforms• SaaS/Hosted • Multi-Tenant (Yahoo, ProStores, Amazon Webstores) • Silo (Miva Merchant, Pinnacle Cart)• Distributed/Downloaded • Open Source (OS Commerce, ZenCart, Magento) • SMB (WordPress Carts) • Enterprise (Oracle ATG, IBM WebSphere)Slide 7
    • Cost of Development• Small/Home Business Software as a Service • Do It Yourself Template Driven – 40 to 80 Hours • Do It For You Template Driven - $500 - $2,500• Open Source • Do It Yourself Template Driven - $100 - $500 and 100 – 500 Hours • Do It For You Template Driven - $5,000 - $10,000• Enterprise • Licensing Begins Around $20,000/year • Total Packages $50,000 - $2,000,000Slide 8
    • Template SiteSlide 9
    • Custom SiteSlide 10
    • Most Expensive Site Of All TimeSlide 11
    • Cost to Operate (Beware of Hidden Costs) • Hosting • Flat Monthly Fee ($30 - $500) • Percentage of Sales (.5 – 30%) • PCI/Regulatory • Merchant Banks PCI Fees • Automation/Maintenance • How Much Human Time Does It Actually Take?Slide 12
    • Part 2 – Your Business NeedsSlide 13
    • What Are You Selling Online? • Digital Goods • Downloadable Software • Music • Video Content • Games • Physical Goods • Are you shipping directly? • Are you using a fulfillment center?Slide 14
    • Fulfillment • Shipping Fees/Logistics • What Will It Cost To Pick/Pack/Ship? • How Will You Charge Your Customer? • Secure Downloads • Preventing Piracy • Keeping Track Of Usage • Digital Rights ManagementSlide 15
    • Marketing – Do You Have A Built In Audience? • Your Own Brand • You Don’t Have To Be A Household Name • Media Exposure • Today Show • Good Morning America • QVC/HSN • Distribution Channels • Traditional Retail • OEM PartnershipsSlide 16
    • Your Own BrandSlide 17
    • Media ExposureSlide 18
    • Distribution ChannelsSlide 19
    • Marketing – In Demand With No Exposure?• You have a great price on highly sought after product• You have an exclusive on highly sought after productSlide 20
    • Marketing – In Demand With No Exposure?Slide 21
    • Marketing – In Demand With No Exposure?Slide 22
    • Marketing – Does Your Product Need To Be “Discovered”? • Etsy • Online Communities • Groupon • eBay • AmazonSlide 23
    • www.etsy.comSlide 24
    • Deals SitesSlide 25
    • How Will You Know You’re Succeeding? • Analytics • Google Analytics • KISS Metrics • Crazy Egg • Reporting • Platform Reporting • QuickBooks/Accounting SystemSlide 26
    • Google AnalyticsSlide 27
    • Platform ReportingSlide 28
    • Part 3 – Aligning Your Needs With The MarketSlide 29
    • What Do I Do Now? • Pick A Platform That Matches Your Needs • Calculate Total Cost Of Ownership • Understand Your Ongoing Maintenance/Development Costs • If You’re Small – Get Started NowSlide 30
    • Ecommerce Marketplace Websphere ATG completeness of functionality NetSuite MIVA MERCHANT Magento Volusion Shopify Yahoo Store Amazon Ebay Paypal pricingSlide 31
    • Thank You Contact Information: (800) 608-MIVA www.mivamerchant.com Rick Wilson rwilson@mivamerchant.comSlide 32