Hotels 20

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Hotels 20

  1. 1. A comunicação na Web 2.0: ouvir e agir<br />Fernando Gaspar<br />http://pt.linkedin.com/in/fernandoacgaspar<br />www.facebook.com/Fernando.Gaspar<br />www.twitter.com/Fernando_Gaspar<br />
  2. 2. 29-11-2010 Hotels 2.0<br />Fernando Gaspar<br />2<br />
  3. 3. Conteúdos<br />29-11-2010 Hotels 2.0<br />3<br />Fernando Gaspar<br />
  4. 4. Web<br />29-11-2010 Hotels 2.0<br />Fernando Gaspar<br />4<br />
  5. 5. Modelos de Comunicação<br />Clássico / Web 1.0<br />Social / Web 2.0<br />29-11-2010 Hotels 2.0<br />Fernando Gaspar<br />5<br />
  6. 6. Comunicação na Web 2.0<br />29-11-2010 Hotels 2.0<br />Fernando Gaspar<br />6<br />
  7. 7. Marketing na Web 2.0<br />29-11-2010 Hotels 2.0<br />Fernando Gaspar<br />7<br />
  8. 8. Buzz Marketing<br />29-11-2010 Hotels 2.0<br />Fernando Gaspar<br />8<br />
  9. 9. Comunicação na Web 2.0<br />29-11-2010 Hotels 2.0<br />Fernando Gaspar<br />9<br />
  10. 10. Ouvir<br />29-11-2010 Hotels 2.0<br />10<br />Fernando Gaspar<br />
  11. 11. Monitorar Blogues<br />29-11-2010 Hotels 2.0<br />11<br />Fernando Gaspar<br />
  12. 12. Monitorar Redes Sociais<br />29-11-2010 Hotels 2.0<br />12<br />Fernando Gaspar<br />
  13. 13. Google<br />29-11-2010 Hotels 2.0<br />13<br />Fernando Gaspar<br />
  14. 14. Ferramentas para Monitorar<br />29-11-2010 Hotels 2.0<br />Fernando Gaspar<br />14<br />
  15. 15. Buzz Reactivo<br />29-11-2010 Hotels 2.0<br />Fernando Gaspar<br />15<br />
  16. 16. Ouvir<br />29-11-2010 Hotels 2.0<br />Fernando Gaspar<br />16<br />
  17. 17. Agir<br />29-11-2010 Hotels 2.0<br />Fernando Gaspar<br />17<br />
  18. 18. Buzz Proactivo<br />29-11-2010 Hotels 2.0<br />Fernando Gaspar<br />18<br />
  19. 19. Buzz Proactivo<br />29-11-2010 Hotels 2.0<br />Fernando Gaspar<br />19<br />
  20. 20. Buzz Proactivo<br />29-11-2010 Hotels 2.0<br />Fernando Gaspar<br />20<br />
  21. 21. Buzz Proactivo<br />29-11-2010 Hotels 2.0<br />Fernando Gaspar<br />21<br />
  22. 22. Buzz Proactivo<br />29-11-2010 Hotels 2.0<br />Fernando Gaspar<br />22<br />
  23. 23. Buzz Proactivo - Encorajar<br />Marketing<br />www.fernando-gaspar.com<br />23<br />
  24. 24. Buzz Proactivo - Encorajar<br />29-11-2010 Hotels 2.0<br />Fernando Gaspar<br />24<br />
  25. 25. A comunicação na Web 2.0<br />29-11-2010 Hotels 2.0<br />Fernando Gaspar<br />25<br />
  26. 26. O Marketing 2.0<br />29-11-2010 Hotels 2.0<br />26<br />Fernando Gaspar<br />
  27. 27. Segmentar<br />29-11-2010 Hotels 2.0<br />27<br />Fernando Gaspar<br />
  28. 28. Posicionar<br />29-11-2010 Hotels 2.0<br />28<br />Fernando Gaspar<br />
  29. 29. Implementar<br />29-11-2010 Hotels 2.0<br />29<br />Fernando Gaspar<br />
  30. 30. Avaliar<br />29-11-2010 Hotels 2.0<br />30<br />Fernando Gaspar<br />
  31. 31. Resumo<br />29-11-2010 Hotels 2.0<br />31<br />Fernando Gaspar<br />
  32. 32. Obrigado pela atenção!<br />29-11-2010 Hotels 2.0<br />32<br />Fernando Gaspar<br />

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