How to Manage Your Author Marketing Platform: A 30-minute-a-day formula with marketing tips
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How to Manage Your Author Marketing Platform: A 30-minute-a-day formula with marketing tips

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Authors often complain that they don’t have time for social media. Once you turn to the Internet, it’s easy to lose track of time as you read your friends’ posts, check on who’s following you ...

Authors often complain that they don’t have time for social media. Once you turn to the Internet, it’s easy to lose track of time as you read your friends’ posts, check on who’s following you on Twitter, or leave a comment or two in one of your LinkedIn Groups. In this session, Frances Caballo will bust the myth that social media has to be time-consuming endeavor. She will share her four-step strategy that will help you to economize your time while enabling you to meet your marketing goals. In this session you will:

• Learn about the applications and websites that will find great information for you.
• Find a scheduling application that fits your budget.
• Learn the basic principles of social sharing.
• Discover applications that will analyze your results for you.
• Learn how to elevate your conversation on the social web.

Frances Caballo is a social media strategist, manager, and author of Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Social Media Time Suck: A blueprint for writers who want to create online buzz for their books and still have time to write (available Feb. 1, 2014).

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How to Manage Your Author Marketing Platform: A 30-minute-a-day formula with marketing tips How to Manage Your Author Marketing Platform: A 30-minute-a-day formula with marketing tips Presentation Transcript

  • 30-minute-a-day formula with marketing tips
  • Is there ever enough time? 
  • Platform, Platform, Platform   What is an author marketing platform?  How do we “get one?”  How do we maintain it?
  • Definition for Platform  “The means by which you connect with your existing and potential readers.” Michael Hyatt, Platform: Get Noticed in a Noisy World
  • Visible, Heard, Connect 
  • What Are the Means?   Twitter  Facebook  LinkedIn  Google+  Pinterest  Email list, Tumblr, RebelMouse, Instagram, etc.
  • Next Two Questions   How do we “get one?”  How do we maintain it?
  • Broadcast Media = Stone Age   How does your message represent your brand or niche?
  • What Is Your Goal? 
  • Strike a Balance   Inform and Entertain
  • Four-Step Cure to Social Media Time Suck 
  • Just Four Steps   Curate  Schedule  Socialize  Analyze
  • Curation 
  • Let Others Do the Work for You   Alltop.com  Google Trends  Google Currents (iPhone, iPad & Android app) – similar to Zite & Flipboard  Faveous (Twitter, YouTube & Facebook)  Scoop.it and Paper.li  Newsle (Facebook & LinkedIn)  Zemanta
  • What NOT to Post   What you had for breakfast, lunch or dinner, unless you’re a cookbook  Pictures of kittens  Self-reflect before you self-reveal  Blasphemy in your posts  Consumer complaints
  • Ask Questions, Seek Engagement   Which book cover do your prefer?  What’s your word count today? #NaNoWriMo  Check out @JFBookman’s latest post: + link
  •            Get Retweeted  You Twitter Please Retweet Post Blog Social Free Media Help Please retweet
  • Schedule 
  • Apps Schedule Messages   Hootsuite  Buffer (+Social Bro)  ManageFlitter  SocialOomph  Twuffer  Tweetdeck
  • Facebook’s Scheduling Feature 
  • Socialize   Share  Comment  Retweet  Twitter Chats  LinkedIn Groups  Google+ Hangouts
  • Analyze 
  • Apps Do the Numbers for You   Facebook’s Insights (free)  LikeAlyzer (free)  SproutSocial (starts at $39/month)  SocialAppsHQ ($1.99/month)  Hootsuite & Buffer  SocialBro  Track CTRs
  • ROI for Pinterest   Pinalytics  Shareaholic – a Chrome extension  Piquora (also Tumblr)
  • 30-Day Period on Twitter 
  • 30-Day Period on Facebook 
  • Analyze Your Web Traffic   Google Analytics (www.google.com/analytics)  Bit.ly  Crazy Egg
  • 707.292.2505 