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Market your books to a worldwide audience with social media
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Market your books to a worldwide audience with social media

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This PowerPoint will give you the basics you need to market your books on Facebook, Twitter, LinkedIn and Pinterest. In addition, it provides time-saving strategies so that you can be efficient and ...

This PowerPoint will give you the basics you need to market your books on Facebook, Twitter, LinkedIn and Pinterest. In addition, it provides time-saving strategies so that you can be efficient and effective in your marketing.

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Market your books to a worldwide audience with social media Market your books to a worldwide audience with social media Presentation Transcript

  • Market to a Worldwide Audience By Using Social Media
  • Definition for Platform “The means by which you connect with your existing and potential readers.” Michael Hyatt, Platform: Get Noticed in a Noisy World
  • Visible – Heard - Connect
  • What Are the Means? O Blog O Twitter O Facebook O LinkedIn O Pinterest O Google+ O Email list, Tumblr, Instagram, etc.
  • Author Blog
  • Upload a Twitter Header
  • Book Cover or Logo for Your Background Image
  • Messages, Settings, Tweet
  • Toolbar
  • Check Your Connections
  • Keep Your Tweets Short O Less is more on Twitter O Keep your tweets to _____ characters. O Keep your user name to 12 characters or less. (Don’t follow my example!)
  • Joan Price
  • Facebook Best Practices O Balance the meaningful with the mundane O New Facebook algorithm discounts calls to action that say “please Like” or “please share” and weighs posts with links to content higher than posts with funny images O Other best practices?
  • The Headline
  • Think Keywords
  • Apps to Add O JetPack Plug-in – Automatically shares your new blog post on LinkedIn O Volunteer Experience and Causes O Publications O Associations
  • Be Active in Groups
  • Best Practices for Groups O Join several O Share your expertise, experience, new blogs you’ve discovered O Never promote yourself or your books
  • PINTEREST
  • Writer Michelle Rafter
  • Maria de Lourdes Victoria
  • Use Keywords O Keywords are important for categorizing pins. O Use them in your comments and even in your board names.
  • Best Practices for Writers O When you add your own photos, make sure that the file name is keyword enriched. Instead of naming the photo “Spain.2007.family,” use this: “Barcelona, Spain” or “Sagrada Familia, Barcelona.” O To broaden your reach, pin from a variety of people. O Upload the cover of your book from Amazon so when users click on the photo, they will be redirected to Amazon.
  • Best Practices for Writers O Get inspired. If you’re writing a novel, find the buildings your characters frequent or the homes they live in. O Like other people’s pins. O Follow people!
  • Four-Step Cure to Social Media Time Suck
  • Just Four Steps O Curate O Schedule O Socialize O Analyze
  • Curation
  • Let Others Do the Work for You O Alltop.com O Google Trends O Scoop.it and Paper.li O Newsle (Facebook & LinkedIn) O Zemanta
  • Schedule
  • Apps Schedule Messages O Hootsuite O ManageFlitter O SocialOomph O Twuffer O Tweetdeck O Pluggio
  • Facebook’s Scheduling Feature
  • Socialize O Share O Comment O Retweet O Twitter Chats O LinkedIn Groups O Google+ Hangouts
  • Analyze
  • Apps Do the Numbers for You O Facebook’s Insights (free) O LikeAlyzer (free) O Twitter now offers free analytics O SocialAppsHQ ($1.99/month) O Hootsuite O Social Report O Google Analytics
  • ROI for Pinterest O Pinalytics O Piquora O Social Report O Pinterest business accounts
  • Tie It All Together O Allocate time every day to be social. O Keep the image of yourself and other images you post professional – they can still be fun. O Be consistent in your messaging. O Keep your target audience in mind. O Start an enewsletter and keep it going.
  • Frances Caballo 707.292.2505