Using Linked In (Ce Rmacs Presentation)


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  • Values in Social Media for Businesses by Business Marketing Solutions
  • Using Linked In (Ce Rmacs Presentation)

    1. 1. Using LinkedIn for Networking, Job Search, and Better Business By Frank Butwin Plastics Consultant
    2. 2. Social Media (SM) Platforms and Tools <ul><li>LinkedIn </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>TweetDec </li></ul><ul><li>Blogging </li></ul><ul><li> </li></ul><ul><li>Google Alerts </li></ul><ul><li>YouTube </li></ul>E-mail ?
    3. 3. What is LinkedIn ? <ul><li>A Social Media (SM) for professionals </li></ul><ul><li>A “network” of trusted contacts </li></ul><ul><li>A means of communication </li></ul>
    4. 4. Why is LinkedIn Important ? <ul><li>In a globally connected economy, your success as a professional and your competitiveness as a company depends upon faster access to insight and resources you can trust. </li></ul><ul><li>You need to be able to respond quickly using trusted contacts. </li></ul>
    5. 5. More about LinkedIn <ul><li>Connection Degrees: </li></ul><ul><ul><li>1 st Degree </li></ul></ul><ul><ul><li>2 nd Degree </li></ul></ul><ul><ul><li>3 rd Degree </li></ul></ul><ul><li>Avoid: </li></ul><ul><ul><li>5 I Don’t Knows (IDK’s) </li></ul></ul><ul><ul><li>Join 50 Groups max </li></ul></ul>
    6. 6. Why get connected using LinkedIn ? <ul><li>Your contacts can help you in your career </li></ul><ul><li>Opportunity for you to help your contacts </li></ul><ul><li>Helps you to be more productive & successful </li></ul><ul><li>Helps in finding a job or a better job </li></ul><ul><li>Helps in finding good employees to hire </li></ul><ul><li>Helps in organizing your contacts </li></ul>
    7. 7. More reasons to use LinkedIn <ul><li>Locate “lost” contacts / colleagues / friends </li></ul><ul><li>Keep abreast of your industry / interest </li></ul><ul><li>Get professionals that can help you </li></ul><ul><li>Interact in a local, national, or global way </li></ul><ul><li>Get needed information </li></ul><ul><li>Get introduced to people you want to know </li></ul><ul><li>Collaborate with like-minded professionals </li></ul><ul><li>Have contacts to help you accomplish your goals </li></ul><ul><li>Find companies and information about them </li></ul>
    8. 8. Benefits of LinkedIn <ul><li>Get recommendations </li></ul><ul><li>Start and join Groups </li></ul><ul><li>Build relationships </li></ul><ul><li>Ask and answer questions </li></ul><ul><li>Be a part of ongoing discussions </li></ul>
    9. 9. How to Get LinkedIn <ul><li>Go to </li></ul><ul><li>Fill out your profile </li></ul><ul><li>Add your professional photo </li></ul><ul><li>Get recommendations </li></ul><ul><li>Recommend others </li></ul><ul><li>Need to be at 100% on your profile </li></ul><ul><li>Add connections, judiciously </li></ul>
    10. 10. Parts of LinkedIn <ul><li>Profile </li></ul><ul><li>Experience </li></ul><ul><li>Education </li></ul><ul><li>Groups & Subgroups </li></ul><ul><li>Contact Information </li></ul><ul><li>Who has been looking at you </li></ul><ul><li>Your connections </li></ul><ul><li>Connections of your connections </li></ul>
    11. 11. Recommendations <ul><li>Showcase your strengths </li></ul><ul><li>Shows you as a valued employee, co-worker, business partner, client </li></ul><ul><li>Can highlight leadership qualities as a manager if recommended from an employee </li></ul>
    12. 12. Connect with People <ul><li>Your Industry </li></ul><ul><li>Your Profession </li></ul><ul><li>Interest groups </li></ul><ul><li>Partners </li></ul><ul><li>Prospective Mentors </li></ul>
    13. 13. Building Relationships <ul><li>Connect with others: </li></ul><ul><ul><li>In your industry </li></ul></ul><ul><ul><ul><li>Manufacturing, consulting, sales, vendors customers </li></ul></ul></ul><ul><ul><li>In your profession </li></ul></ul><ul><ul><ul><li>Sales, marketing, customer service, chemists </li></ul></ul></ul><ul><ul><li>Same interests </li></ul></ul><ul><ul><ul><li>Sports, investing, toastmasters, clubs </li></ul></ul></ul><ul><ul><li>Partnerships </li></ul></ul><ul><ul><li>Mentor/Mentee </li></ul></ul><ul><ul><li>In your area </li></ul></ul><ul><ul><ul><li>State: Ohio, Indiana, Nebraska </li></ul></ul></ul><ul><ul><ul><li>City: Toledo, Chicago, Dayton </li></ul></ul></ul><ul><ul><li>Outside of your network </li></ul></ul><ul><ul><ul><li>Community, church, civic groups </li></ul></ul></ul>
    14. 14. Questions / Discussions <ul><li>Have your questions answered by experts </li></ul><ul><li>Get feedback on a product or service </li></ul><ul><li>Ask & get documents, studies, templates </li></ul><ul><li>Provide feedback </li></ul><ul><li>Engage with others </li></ul>
    15. 15. Company Information <ul><li>Name and Description </li></ul><ul><li>Key Statistics: </li></ul><ul><ul><li>Location </li></ul></ul><ul><ul><li>Company Size </li></ul></ul><ul><ul><li>Median Age </li></ul></ul><ul><li>Employees: </li></ul><ul><ul><li>Current </li></ul></ul><ul><ul><li>Former </li></ul></ul><ul><ul><li>New Hires </li></ul></ul><ul><ul><li>Recent Promotions & Changes </li></ul></ul><ul><li>Degreed Connections at the company </li></ul>
    16. 16. Follow and Connect <ul><li>With those that you are interested in </li></ul><ul><li>Build rapport and credibility </li></ul><ul><li>Ask questions to engage your followers </li></ul>
    17. 17. Build your Brand <ul><li>Creates a readership of devotees </li></ul><ul><ul><li>Takes time … be patient </li></ul></ul><ul><ul><li>Self promote … you need to do it </li></ul></ul><ul><li>Gets your name out there </li></ul><ul><li>Showcase your expertise </li></ul><ul><li>Connect with industry leaders </li></ul><ul><li>Become one of the leaders </li></ul>
    18. 18. Share Knowledge <ul><li>Gain a larger connection base </li></ul><ul><li>Showcase your expertise </li></ul><ul><li>Increase job & business opportunities </li></ul><ul><li>Share … always get more back in return </li></ul>
    19. 19. For all Social Media <ul><li>Only utilize SM that you will maintain </li></ul><ul><li>Post something at least once a week </li></ul><ul><li>Optimize your time with SM </li></ul><ul><li>Have employees … have a SM policy </li></ul><ul><li>Create a social media strategy </li></ul>
    20. 20. Thank You Questions? <ul><li>Frank Butwin </li></ul><ul><li>419-874-2721 </li></ul><ul><li>[email_address] </li></ul><ul><li> </li></ul>