Using Internet Marketing to Get Investment for Your Start-up

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This presentation shows you how to write a better business plan using Internet marketing thus increasing your chances of getting investment.

This presentation shows you how to write a better business plan using Internet marketing thus increasing your chances of getting investment.

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  • 1. UsingInternet Marketing to get Investment tt er be it ea lan wr p nd ss a ine b us iMarketingIreland.com
  • 2. Internet Marketing Growth Early Adopters MarketResearch
  • 3. Market Research
  • 4. Is there a market?
  • 5. Traditional market research methods take too long andburns too much cash when compared to Internet Marketing.
  • 6. Here’s where InternetMarketing comes into play.
  • 7. Actions speak louder than words...
  • 8. Average Monthly Searches(Global and Irish) for Wind Turbines for Home use.
  • 9. Map of Google Searches for “Venture Capital”
  • 10. Track your customer’s digital footprints.
  • 11. Climb theTraction Ladder Faster
  • 12. SALES FUNNEL List Sign-up Your Quote Online Spec Sales Sale Process
  • 13. Advertising € Site VisitorsConversion 1 Conversion 2Conversion 3 SaleProfit Per Sale (Contribution)
  • 14. Advertising € Site VisitorsConversion 1 Conversion 2Conversion 3 SaleProfit Per Sale (Contribution)
  • 15. IMPORTANT!Analytics and A/B Testing.
  • 16. Google Analytics and Website Optimizer.
  • 17. TO SALES
  • 18. Your Valuation
  • 19. Your current profit for the year is €250,000 The P/E Ratio for your industry is 10.Your Valuation is 250,000 X 10 = €2.5 million
  • 20. The VC wants 20% You give them 20% of thecompany for €2.5 million X 20% = €500,000
  • 21. In Closing: Ideal Scenario
  • 22. Profit Per Sale (Contribution) :Advertising Spend 8:1
  • 23. Global Monthly Searches12,340,000
  • 24. Your Current MonthlyGoogle Displays (BeforeYour Budget + Capacity Runs Out) 26,000
  • 25. You look for €3 million Series A investment.500,000 - Capacity 2,500,000 - Ads
  • 26. Your ad spend 8:1€20m : €2.5m
  • 27. End For web design that sells visit:iMarketingIreland.com
  • 28. Slide 3 -Picture: http://www.flickr.com/photos/amagill/3366720659/Slide 4 -Picture: http://www.flickr.com/photos/nedrichards/18589608/Slide 7 -Picture: http://www.flickr.com/photos/cushinglibrary/3865404430/Slide 12 -Picture: http://www.flickr.com/photos/wwworks/2222523486/Slide 14 -Picture: http://www.flickr.com/photos/29233640@N07/2829173159/Slide 15 -Picture: http://www.flickr.com/photos/8628950@N06/1332225362/Slide 22 -Picture: http://www.flickr.com/photos/mawel/2115190646/