UsingInternet Marketing    to get Investment                             tt er                           be               ...
Internet Marketing                            Growth           Early Adopters MarketResearch
Market Research
Is there a market?
Traditional    market   research methods take too long andburns too much  cash when compared to   Internet  Marketing.
Here’s where InternetMarketing comes into play.
Actions speak louder than         words...
Average Monthly Searches(Global and Irish) for Wind  Turbines for Home use.
Map of Google Searches for   “Venture   Capital”
Track your customer’s  digital footprints.
Climb theTraction Ladder Faster
SALES FUNNEL  List Sign-up    Your    Quote                 Online     Spec         Sales      Sale       Process
Advertising €          Site VisitorsConversion 1          Conversion 2Conversion 3               SaleProfit Per Sale (Contr...
Advertising €          Site VisitorsConversion 1          Conversion 2Conversion 3               SaleProfit Per Sale (Contr...
IMPORTANT!Analytics and A/B    Testing.
Google Analytics  and Website   Optimizer.
TO SALES
Your Valuation
Your current profit for the    year is €250,000 The P/E Ratio for your     industry is 10.Your Valuation is 250,000   X 10 ...
The VC wants 20% You give them 20% of thecompany for €2.5 million X     20% = €500,000
In Closing: Ideal Scenario
Profit Per Sale (Contribution) :Advertising Spend     8:1
Global Monthly Searches12,340,000
Your Current MonthlyGoogle Displays (BeforeYour Budget + Capacity       Runs Out)    26,000
You look for €3 million Series A investment.500,000 - Capacity 2,500,000 - Ads
Your ad spend     8:1€20m : €2.5m
End    For web design that sells visit:iMarketingIreland.com
Slide 3 -Picture: http://www.flickr.com/photos/amagill/3366720659/Slide 4 -Picture: http://www.flickr.com/photos/nedrichards...
Using Internet Marketing to Get Investment for Your Start-up
Using Internet Marketing to Get Investment for Your Start-up
Using Internet Marketing to Get Investment for Your Start-up
Using Internet Marketing to Get Investment for Your Start-up
Using Internet Marketing to Get Investment for Your Start-up
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Using Internet Marketing to Get Investment for Your Start-up

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This presentation shows you how to write a better business plan using Internet marketing thus increasing your chances of getting investment.

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Using Internet Marketing to Get Investment for Your Start-up

  1. 1. UsingInternet Marketing to get Investment tt er be it ea lan wr p nd ss a ine b us iMarketingIreland.com
  2. 2. Internet Marketing Growth Early Adopters MarketResearch
  3. 3. Market Research
  4. 4. Is there a market?
  5. 5. Traditional market research methods take too long andburns too much cash when compared to Internet Marketing.
  6. 6. Here’s where InternetMarketing comes into play.
  7. 7. Actions speak louder than words...
  8. 8. Average Monthly Searches(Global and Irish) for Wind Turbines for Home use.
  9. 9. Map of Google Searches for “Venture Capital”
  10. 10. Track your customer’s digital footprints.
  11. 11. Climb theTraction Ladder Faster
  12. 12. SALES FUNNEL List Sign-up Your Quote Online Spec Sales Sale Process
  13. 13. Advertising € Site VisitorsConversion 1 Conversion 2Conversion 3 SaleProfit Per Sale (Contribution)
  14. 14. Advertising € Site VisitorsConversion 1 Conversion 2Conversion 3 SaleProfit Per Sale (Contribution)
  15. 15. IMPORTANT!Analytics and A/B Testing.
  16. 16. Google Analytics and Website Optimizer.
  17. 17. TO SALES
  18. 18. Your Valuation
  19. 19. Your current profit for the year is €250,000 The P/E Ratio for your industry is 10.Your Valuation is 250,000 X 10 = €2.5 million
  20. 20. The VC wants 20% You give them 20% of thecompany for €2.5 million X 20% = €500,000
  21. 21. In Closing: Ideal Scenario
  22. 22. Profit Per Sale (Contribution) :Advertising Spend 8:1
  23. 23. Global Monthly Searches12,340,000
  24. 24. Your Current MonthlyGoogle Displays (BeforeYour Budget + Capacity Runs Out) 26,000
  25. 25. You look for €3 million Series A investment.500,000 - Capacity 2,500,000 - Ads
  26. 26. Your ad spend 8:1€20m : €2.5m
  27. 27. End For web design that sells visit:iMarketingIreland.com
  28. 28. Slide 3 -Picture: http://www.flickr.com/photos/amagill/3366720659/Slide 4 -Picture: http://www.flickr.com/photos/nedrichards/18589608/Slide 7 -Picture: http://www.flickr.com/photos/cushinglibrary/3865404430/Slide 12 -Picture: http://www.flickr.com/photos/wwworks/2222523486/Slide 14 -Picture: http://www.flickr.com/photos/29233640@N07/2829173159/Slide 15 -Picture: http://www.flickr.com/photos/8628950@N06/1332225362/Slide 22 -Picture: http://www.flickr.com/photos/mawel/2115190646/

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