0
What Makes
a Great Business
                         d!
   Website? e Surp ri se

                      il lB
            ...
A lot of people
think it’s just...
Beautiful
   Design
Beautiful
   Design
Why?
A good website must
       have a
  PURPOSE
SELL STUFF
Build a list
GET FANS
Donate
A great site
    is...
100% Goal Focused
So, what does this
  mean for your
    business?
1. Content Plan
2. Sales Funnel
3. Test and Measure
Content is....

                     i n g
                 K
Great content gets
        ...
Crowds
and...
Builds Credibility
A Sales Funnel and
     Testing +
Measuring go hand
     in hand.
SALES FUNNEL

  List Sign-up    Your
    Quote
                 Online
     Spec         Sales
      Sale       Process
IMPORTANT!
Analytics and A/B
    Testing.
Google Analytics
  and Website
   Optimizer.
Test each part of
the Sales Funnel.
TO SALES
Also, make it easy
 for people to tell
   their friends.
Typical Checklist
   includes...
Conversion Form
One click social bookmarking
RSS feed
Facebook integration
Commenting enabled
Clear design
Great FREE cont...
FREE Content
   spreads


Virally
MOST
IMPORTANTLY
HELP
PEOPLE
Be

Useful
Have
 Cool
       Stuff
and you will
   get...
lots of...
View your
website as a...
1-2-1
conversation
     ...
with your
Customer
Now you know
 the key to a
great website.
Check out
iMarketingIreland.com/blog
  for some cool Internet
      marketing tips.
CREDITS: Images from Flickr Creative
            Commons

  Slide 9   http://www.flickr.com/photos/laffy4k/4564776861/
 Sli...
What Makes a Great Website
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What Makes a Great Website

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Introduction to what makes a great website for small businesses and start-ups.

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Transcript of "What Makes a Great Website"

  1. 1. What Makes a Great Business d! Website? e Surp ri se il lB W Y ou iMarketingIreland.com
  2. 2. A lot of people think it’s just...
  3. 3. Beautiful Design
  4. 4. Beautiful Design
  5. 5. Why?
  6. 6. A good website must have a PURPOSE
  7. 7. SELL STUFF Build a list GET FANS Donate
  8. 8. A great site is...
  9. 9. 100% Goal Focused
  10. 10. So, what does this mean for your business?
  11. 11. 1. Content Plan 2. Sales Funnel 3. Test and Measure
  12. 12. Content is.... i n g K
  13. 13. Great content gets ...
  14. 14. Crowds
  15. 15. and...
  16. 16. Builds Credibility
  17. 17. A Sales Funnel and Testing + Measuring go hand in hand.
  18. 18. SALES FUNNEL List Sign-up Your Quote Online Spec Sales Sale Process
  19. 19. IMPORTANT! Analytics and A/B Testing.
  20. 20. Google Analytics and Website Optimizer.
  21. 21. Test each part of the Sales Funnel.
  22. 22. TO SALES
  23. 23. Also, make it easy for people to tell their friends.
  24. 24. Typical Checklist includes...
  25. 25. Conversion Form One click social bookmarking RSS feed Facebook integration Commenting enabled Clear design Great FREE content
  26. 26. FREE Content spreads Virally
  27. 27. MOST IMPORTANTLY
  28. 28. HELP PEOPLE
  29. 29. Be Useful
  30. 30. Have Cool Stuff
  31. 31. and you will get...
  32. 32. lots of...
  33. 33. View your website as a...
  34. 34. 1-2-1
  35. 35. conversation ...
  36. 36. with your Customer
  37. 37. Now you know the key to a great website.
  38. 38. Check out iMarketingIreland.com/blog for some cool Internet marketing tips.
  39. 39. CREDITS: Images from Flickr Creative Commons Slide 9 http://www.flickr.com/photos/laffy4k/4564776861/ Slide 12 http://www.flickr.com/photos/a-k-o/3080614645/ Slide 14 http://www.flickr.com/photos/jamescridland/613445810/ Slide 16 http://www.flickr.com/photos/yakobusan/2363688612/ Slide 22 http://www.flickr.com/photos/satguru/3712855369/ Slide 33 http://www.flickr.com/photos/amagill/3366720659/ http://www.imarketingireland.com/
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