0
The Truth
Behind Business
Plans           TO P
                       SEC
                          R ET




Feargal Byrne
UR
                                     YO SS
                                       INE
                                 ...
After all, this is what they teach in Business School.

Picture: http://www.flickr.com/photos/m00by/2539347606/
Executive Summary
                        Business Overview
                                Founders’ Background
         ...
When your plan is completed, after about two full months of keyboard bashing.

Picture: http://www.flickr.com/photos/splorp...
You should send your Business Plan to Investors who will be overjoyed at receiving a thesis
on why your idea will make the...
...hundreds of millions of dollars.

Picture: http://www.flickr.com/photos/villes/2693551009/
Of course, once they have read your 20 times proof read and immaculately formatted
document they will immediately pick up ...
Here’s the problem. Nobody invests in ideas and a business plan is just one big idea. This is
the core mistake that many fi...
UR
            YO SS
           B US INE
              P LAN




They assume that a Business Plan is the key to getting in...
The reality is that Business Angels and Venture Capitalists only invest in actual businesses.
That’s right, they invest in...
Sales & Profits




You do need a plan for building a business but it should be laser focused on getting traction.
Sales an...
Most entrepreneurs can write this initial plan on an A4 piece of paper. It should look more
like a scorecard than a definit...
External
 Investment
                                                          Your
                                      ...
ge +
            0 Pa SS                      10 - 15 Slide Deck -
          5
             US INE
          B
           ...
“Once upon a time my business
             did.............”




This deck is the story of your business so far and...
“My projections are based on the
    actual conversion rates that I am
           currently achieving”



... future proje...
Check out this Sample Business Plan
       Template and Video
Brought to you by:
LostJobStartBusiness.com
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The Truth Behind Business Plans

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This slide-show reveals the real truth behind business plans. It's essential reading for new entrepreneurs. It helps entrepreneurs to save time, energy and effort that can then be applied to more effective approaches to developing their business.

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Transcript of "The Truth Behind Business Plans "

  1. 1. The Truth Behind Business Plans TO P SEC R ET Feargal Byrne
  2. 2. UR YO SS INE BUS N PLA Many believe that the first thing that you should do when starting a business is to write a Business Plan.
  3. 3. After all, this is what they teach in Business School. Picture: http://www.flickr.com/photos/m00by/2539347606/
  4. 4. Executive Summary Business Overview Founders’ Background Market Research Operations Plan Competitive Analysis Suppliers SWOT Analysis Marketing Plan Financial Projections querf aqoeii ...................... .................. ........... ....... Layout your Executive Summary and follow it with 50+ pages of congested text.
  5. 5. When your plan is completed, after about two full months of keyboard bashing. Picture: http://www.flickr.com/photos/splorp/6866327/
  6. 6. You should send your Business Plan to Investors who will be overjoyed at receiving a thesis on why your idea will make them... Picture: http://www.flickr.com/photos/caveman_92223/3346906435/
  7. 7. ...hundreds of millions of dollars. Picture: http://www.flickr.com/photos/villes/2693551009/
  8. 8. Of course, once they have read your 20 times proof read and immaculately formatted document they will immediately pick up the phone and agree to invest. Picture: http://www.flickr.com/photos/nedrichards/18589608/
  9. 9. Here’s the problem. Nobody invests in ideas and a business plan is just one big idea. This is the core mistake that many first time entrepreneurs make. Picture: http://www.flickr.com/photos/caveman_92223/3346906435/
  10. 10. UR YO SS B US INE P LAN They assume that a Business Plan is the key to getting investment. So, as a result, they spend far too much time writing one. Keys Picture: http://www.flickr.com/photos/crazyneighborlady/355232758/ Vault Picture: http://www.flickr.com/photos/mbrand/3289161324/
  11. 11. The reality is that Business Angels and Venture Capitalists only invest in actual businesses. That’s right, they invest in businesses. Logic would suggest that if you are looking for investment you should spend most of your time building a business and very little time writing a business plan. Picture: http://www.flickr.com/photos/crawfishpie/489771072/
  12. 12. Sales & Profits You do need a plan for building a business but it should be laser focused on getting traction. Sales and profits are the highest level of traction. Picture: http://www.flickr.com/photos/afcool83/113097810/
  13. 13. Most entrepreneurs can write this initial plan on an A4 piece of paper. It should look more like a scorecard than a definite plan of action which must be followed no matter what. Each item should be tested and measured in real time. Picture: http://www.flickr.com/photos/randomcuriosity/3446389178/
  14. 14. External Investment Your Business Your Your Business Business When you start to generate profit and you believe that additional funding will help to scale your business. At this point, you should consider writing a business plan for investors.
  15. 15. ge + 0 Pa SS 10 - 15 Slide Deck - 5 US INE B P LAN Printed Out or PDF However, this plan should not be in the form of a 50+ page document. A 10 - 15 slide deck printed out or in PDF is enough.
  16. 16. “Once upon a time my business did.............” This deck is the story of your business so far and...
  17. 17. “My projections are based on the actual conversion rates that I am currently achieving” ... future projections based on actual conversion rates and profit margins. The quicker it can be read and understood the better.
  18. 18. Check out this Sample Business Plan Template and Video
  19. 19. Brought to you by: LostJobStartBusiness.com
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