Organic Market Research
By Feargal Byrne
Organic Market Research is a key component in the future success of your business. It’s the
fast and flexible way to get your business up and running while completing appropriate
market research.
Picture: http://www.flickr.com/photos/itzafineday/161495332/

Or
Organic
There are two main approaches that you can take regarding market research when you start a
new business. A) The Scientific Approach and B) The Organic Approach. The question is -
which one should you use?
Picture Scientific: http://www.flickr.com/photos/brittanyg/1806829922/
Picture Organic: http://www.flickr.com/photos/jdickert/263469928/

Before you decide, look at it from this perspective. The problem with “Scientific Market
Research” is...
Picture: http://www.flickr.com/photos/cushinglibrary/3865404430/

...it costs too much for a cash strapped start-up.
Picture: http://www.flickr.com/photos/amagill/3366720659/

And...

...it takes too long. You personally can only survive for a limited time without money coming
in from your business. Believe me, “Scientific Market Research” is a process that will take a
number of months if your are to do it correctly.
http://www.flickr.com/photos/aidanmorgan/2331754875/

As a result, it is sub-optimal for start-ups.

The great thing about “Organic Market Resarch” is..
Picture: http://www.flickr.com/photos/26303453@N03/3318685107/

...speed.
Picture: http://www.flickr.com/photos/8628950@N06/1332225362/

Also...

...it provides real world results.
Picture: http://www.flickr.com/photos/wwworks/2222523486/

Releasing a Beta + Finding Early Adopters + Listening + Improving + Testing & Measuring
= Organic Market Research. You know when it works when it goes viral.

During this process, you are climbing the Traction Ladder.
Picture: http://www.flickr.com/photos/29233640@N07/2829173159/

You deal yourself a better hand when negotiating with potential investors.
Picture: http://www.flickr.com/photos/mawel/2115190646/

You give yourself more time in the game. And therefore, a chance to apply what you have
learned from your mistakes.
Picture: http://www.flickr.com/photos/restlessglobetrotter/3378489363/

et al.
Remember, if you decide to follow the “Organic Market Research” path you are in good
company.

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