Organic Market Research
By Feargal Byrne
Organic Market Research is a key component in the future success of your business. It’s the
fast and ﬂexible way to get your business up and running while completing appropriate
There are two main approaches that you can take regarding market research when you start a
new business. A) The Scientiﬁc Approach and B) The Organic Approach. The question is -
which one should you use?
Picture Scientiﬁc: http://www.ﬂickr.com/photos/brittanyg/1806829922/
Picture Organic: http://www.ﬂickr.com/photos/jdickert/263469928/
Before you decide, look at it from this perspective. The problem with “Scientiﬁc Market
...it costs too much for a cash strapped start-up.
...it takes too long. You personally can only survive for a limited time without money coming
in from your business. Believe me, “Scientiﬁc Market Research” is a process that will take a
number of months if your are to do it correctly.