Organic Market Research




                                                         By Feargal Byrne
Organic Market Resea...
Or

                                                                  Organic




There are two main approaches that you c...
Before you decide, look at it from this perspective. The problem with “Scientific Market
Research” is...
Picture: http://ww...
...it costs too much for a cash strapped start-up.
Picture: http://www.flickr.com/photos/amagill/3366720659/
And...
...it takes too long. You personally can only survive for a limited time without money coming
in from your business. Belie...
As a result, it is sub-optimal for start-ups.
The great thing about “Organic Market Resarch” is..
Picture: http://www.flickr.com/photos/26303453@N03/3318685107/
...speed.
Picture: http://www.flickr.com/photos/8628950@N06/1332225362/
Also...
...it provides real world results.
Picture: http://www.flickr.com/photos/wwworks/2222523486/
Releasing a Beta + Finding Early Adopters + Listening + Improving + Testing & Measuring
 = Organic Market Research. You kn...
During this process, you are climbing the Traction Ladder.
Picture: http://www.flickr.com/photos/29233640@N07/2829173159/
You deal yourself a better hand when negotiating with potential investors.
Picture: http://www.flickr.com/photos/mawel/2115...
You give yourself more time in the game. And therefore, a chance to apply what you have
learned from your mistakes.
Pictur...
et al.
Remember, if you decide to follow the “Organic Market Research” path you are in good
company.
.com
             http://www.lostjobstartbusiness.comt



Check out LostJobStartBusiness.com for more hints, tips, templat...
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Organic Market Research

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Organic Market Research is essential for most successful start-ups. This presentation looks at both Organic and Scientific Market Research from a start-up's perspective.

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Organic Market Research

  1. 1. Organic Market Research By Feargal Byrne Organic Market Research is a key component in the future success of your business. It’s the fast and flexible way to get your business up and running while completing appropriate market research. Picture: http://www.flickr.com/photos/itzafineday/161495332/
  2. 2. Or Organic There are two main approaches that you can take regarding market research when you start a new business. A) The Scientific Approach and B) The Organic Approach. The question is - which one should you use? Picture Scientific: http://www.flickr.com/photos/brittanyg/1806829922/ Picture Organic: http://www.flickr.com/photos/jdickert/263469928/
  3. 3. Before you decide, look at it from this perspective. The problem with “Scientific Market Research” is... Picture: http://www.flickr.com/photos/cushinglibrary/3865404430/
  4. 4. ...it costs too much for a cash strapped start-up. Picture: http://www.flickr.com/photos/amagill/3366720659/
  5. 5. And...
  6. 6. ...it takes too long. You personally can only survive for a limited time without money coming in from your business. Believe me, “Scientific Market Research” is a process that will take a number of months if your are to do it correctly. http://www.flickr.com/photos/aidanmorgan/2331754875/
  7. 7. As a result, it is sub-optimal for start-ups.
  8. 8. The great thing about “Organic Market Resarch” is.. Picture: http://www.flickr.com/photos/26303453@N03/3318685107/
  9. 9. ...speed. Picture: http://www.flickr.com/photos/8628950@N06/1332225362/
  10. 10. Also...
  11. 11. ...it provides real world results. Picture: http://www.flickr.com/photos/wwworks/2222523486/
  12. 12. Releasing a Beta + Finding Early Adopters + Listening + Improving + Testing & Measuring = Organic Market Research. You know when it works when it goes viral.
  13. 13. During this process, you are climbing the Traction Ladder. Picture: http://www.flickr.com/photos/29233640@N07/2829173159/
  14. 14. You deal yourself a better hand when negotiating with potential investors. Picture: http://www.flickr.com/photos/mawel/2115190646/
  15. 15. You give yourself more time in the game. And therefore, a chance to apply what you have learned from your mistakes. Picture: http://www.flickr.com/photos/restlessglobetrotter/3378489363/
  16. 16. et al. Remember, if you decide to follow the “Organic Market Research” path you are in good company.
  17. 17. .com http://www.lostjobstartbusiness.comt Check out LostJobStartBusiness.com for more hints, tips, templates and ebooks.
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