0
COMPETITIVE              John Straw, 2012LANDSCAPINGJOHN STRAW
SILICON EXPERTTECHNOLOGIES                          John Straw, 2012 INTERNET PROFILING AND COMMENTARY JOHN STRAW
DIGITAL MARKETINGEXPERIENCE64 staff members on LinkedIn                                                                  J...
MARKET    OPPORTUNITY                                                                                          John Straw,...
NATURAL SEARCH                                                                                   John Straw, 2012Commentar...
SEO STRATEGY                                                                             John Straw, 2012Commentary: Whils...
INFLUENTIAL LINKS                    John Straw, 2012
PAID SEARCH                                                                                    John Straw, 2012Commentary:...
TRAFFIC                                                                                    John Straw, 2012 Commentary: Yo...
NEWSWORTHINESS                                                                              John Straw, 2012Commentary: Wh...
SOCIAL - TWITTER                                                                                   John Straw, 2012Comment...
SOCIAL - FACEBOOK                                                                                  John Straw, 2012Comment...
ALLIANCES                                                                                  John Straw, 2012Commentary: Big...
John Straw, 2012SOURCES
John Straw, 2012LINKEDIN
John Straw, 2012GOOGLE ADWORDS
LINKDEX – SEOSTRATEGY                John Straw, 2012
LINKDEX -INFLUENCERS              John Straw, 2012
LINKDEX - SEARCHMARKET SHARE                   John Straw, 2012
John Straw, 2012SPYFU
John Straw, 2012COMPETE.COM
John Straw, 2012GOOGLE TRENDS
GOOGLEDOUBLECLICK              John Straw, 2012
TWITTER TRENDISTIC                     John Straw, 2012
John Straw, 2012GOOGLE ALERTS
John Straw, 2012JOHN.STRAW@LINKDEX.COM@JOHNSTRAW
Upcoming SlideShare
Loading in...5
×

John Straw - iBenchmark Commentary On Silicon Expert - The Online Business Makeover - 12/03/2012

467

Published on

John Straw - iBenchmark Commentary On Silicon Expert

From The Fresh Business Thinking Online Business Makeover - 12/03/2012

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
467
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "John Straw - iBenchmark Commentary On Silicon Expert - The Online Business Makeover - 12/03/2012"

  1. 1. COMPETITIVE John Straw, 2012LANDSCAPINGJOHN STRAW
  2. 2. SILICON EXPERTTECHNOLOGIES John Straw, 2012 INTERNET PROFILING AND COMMENTARY JOHN STRAW
  3. 3. DIGITAL MARKETINGEXPERIENCE64 staff members on LinkedIn John Straw, 2012Only 1 listed as a marketingperson • With only 20 months experienceCommentary: A major opportunity to increase Score:1/10sales through better marketing Importance: 10/10
  4. 4. MARKET OPPORTUNITY John Straw, 2012Source: Google AdwordsCommentary: Clearly not an established market yet – partneringwitha large electronics component distributor critical to establishmass.Note: “component management” is likely to be related to Score:1/10software component management (CCMS) Importance: 10/10
  5. 5. NATURAL SEARCH John Straw, 2012Commentary: A good performance – they have first mover Score:6/10advantage over incoming competitors – some further proactive Importance: 10/10work to move them to the top
  6. 6. SEO STRATEGY John Straw, 2012Commentary: Whilst distribution is good the number of Score:1/10linking sites is tiny. An outreach program to BOM sites Importance: 6/10would work well
  7. 7. INFLUENTIAL LINKS John Straw, 2012
  8. 8. PAID SEARCH John Straw, 2012Commentary: A small, <$1,000/month is being spent to drivetraffic. Ad copy is not changing much and ad positions average Score:5/10low in contested areas. Show’s inexperience Importance: 8/10
  9. 9. TRAFFIC John Straw, 2012 Commentary: YoY growth on traffic is 7.2% - is this indicative Score:2/10 Of slow sales growth? Importance: 10/10
  10. 10. NEWSWORTHINESS John Straw, 2012Commentary: Whilst SiliconExpert has a Blog andannoucements page they are not being picked up by Google Score:3/10News Importance: 8/10
  11. 11. SOCIAL - TWITTER John Straw, 2012Commentary: They are not Tweeting much at all but have a good number Score:1/10Of influential followers. Missed opportunity Importance: 7/10
  12. 12. SOCIAL - FACEBOOK John Straw, 2012Commentary: None needed, Facebook is not a natural place for Score:1/10B2B businesses Importance: 1/10
  13. 13. ALLIANCES John Straw, 2012Commentary: Big partnerships put emerging markets on the map Score:5/10 Importance: 9/10
  14. 14. John Straw, 2012SOURCES
  15. 15. John Straw, 2012LINKEDIN
  16. 16. John Straw, 2012GOOGLE ADWORDS
  17. 17. LINKDEX – SEOSTRATEGY John Straw, 2012
  18. 18. LINKDEX -INFLUENCERS John Straw, 2012
  19. 19. LINKDEX - SEARCHMARKET SHARE John Straw, 2012
  20. 20. John Straw, 2012SPYFU
  21. 21. John Straw, 2012COMPETE.COM
  22. 22. John Straw, 2012GOOGLE TRENDS
  23. 23. GOOGLEDOUBLECLICK John Straw, 2012
  24. 24. TWITTER TRENDISTIC John Straw, 2012
  25. 25. John Straw, 2012GOOGLE ALERTS
  26. 26. John Straw, 2012JOHN.STRAW@LINKDEX.COM@JOHNSTRAW
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×