John Straw - iBenchmark Commentary On Silicon Expert - The Online Business Makeover - 12/03/2012

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John Straw - iBenchmark Commentary On Silicon Expert …

John Straw - iBenchmark Commentary On Silicon Expert

From The Fresh Business Thinking Online Business Makeover - 12/03/2012

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  • 1. COMPETITIVE John Straw, 2012LANDSCAPINGJOHN STRAW
  • 2. SILICON EXPERTTECHNOLOGIES John Straw, 2012 INTERNET PROFILING AND COMMENTARY JOHN STRAW
  • 3. DIGITAL MARKETINGEXPERIENCE64 staff members on LinkedIn John Straw, 2012Only 1 listed as a marketingperson • With only 20 months experienceCommentary: A major opportunity to increase Score:1/10sales through better marketing Importance: 10/10
  • 4. MARKET OPPORTUNITY John Straw, 2012Source: Google AdwordsCommentary: Clearly not an established market yet – partneringwitha large electronics component distributor critical to establishmass.Note: “component management” is likely to be related to Score:1/10software component management (CCMS) Importance: 10/10
  • 5. NATURAL SEARCH John Straw, 2012Commentary: A good performance – they have first mover Score:6/10advantage over incoming competitors – some further proactive Importance: 10/10work to move them to the top
  • 6. SEO STRATEGY John Straw, 2012Commentary: Whilst distribution is good the number of Score:1/10linking sites is tiny. An outreach program to BOM sites Importance: 6/10would work well
  • 7. INFLUENTIAL LINKS John Straw, 2012
  • 8. PAID SEARCH John Straw, 2012Commentary: A small, <$1,000/month is being spent to drivetraffic. Ad copy is not changing much and ad positions average Score:5/10low in contested areas. Show’s inexperience Importance: 8/10
  • 9. TRAFFIC John Straw, 2012 Commentary: YoY growth on traffic is 7.2% - is this indicative Score:2/10 Of slow sales growth? Importance: 10/10
  • 10. NEWSWORTHINESS John Straw, 2012Commentary: Whilst SiliconExpert has a Blog andannoucements page they are not being picked up by Google Score:3/10News Importance: 8/10
  • 11. SOCIAL - TWITTER John Straw, 2012Commentary: They are not Tweeting much at all but have a good number Score:1/10Of influential followers. Missed opportunity Importance: 7/10
  • 12. SOCIAL - FACEBOOK John Straw, 2012Commentary: None needed, Facebook is not a natural place for Score:1/10B2B businesses Importance: 1/10
  • 13. ALLIANCES John Straw, 2012Commentary: Big partnerships put emerging markets on the map Score:5/10 Importance: 9/10
  • 14. John Straw, 2012SOURCES
  • 15. John Straw, 2012LINKEDIN
  • 16. John Straw, 2012GOOGLE ADWORDS
  • 17. LINKDEX – SEOSTRATEGY John Straw, 2012
  • 18. LINKDEX -INFLUENCERS John Straw, 2012
  • 19. LINKDEX - SEARCHMARKET SHARE John Straw, 2012
  • 20. John Straw, 2012SPYFU
  • 21. John Straw, 2012COMPETE.COM
  • 22. John Straw, 2012GOOGLE TRENDS
  • 23. GOOGLEDOUBLECLICK John Straw, 2012
  • 24. TWITTER TRENDISTIC John Straw, 2012
  • 25. John Straw, 2012GOOGLE ALERTS
  • 26. John Straw, 2012JOHN.STRAW@LINKDEX.COM@JOHNSTRAW