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Hugh Chappell - Running Successful Online Businesses - The Online Business Makeover - 12/03/2012
Hugh Chappell - Running Successful Online Businesses - The Online Business Makeover - 12/03/2012
Hugh Chappell - Running Successful Online Businesses - The Online Business Makeover - 12/03/2012
Hugh Chappell - Running Successful Online Businesses - The Online Business Makeover - 12/03/2012
Hugh Chappell - Running Successful Online Businesses - The Online Business Makeover - 12/03/2012
Hugh Chappell - Running Successful Online Businesses - The Online Business Makeover - 12/03/2012
Hugh Chappell - Running Successful Online Businesses - The Online Business Makeover - 12/03/2012
Hugh Chappell - Running Successful Online Businesses - The Online Business Makeover - 12/03/2012
Hugh Chappell - Running Successful Online Businesses - The Online Business Makeover - 12/03/2012
Hugh Chappell - Running Successful Online Businesses - The Online Business Makeover - 12/03/2012
Hugh Chappell - Running Successful Online Businesses - The Online Business Makeover - 12/03/2012
Hugh Chappell - Running Successful Online Businesses - The Online Business Makeover - 12/03/2012
Hugh Chappell - Running Successful Online Businesses - The Online Business Makeover - 12/03/2012
Hugh Chappell - Running Successful Online Businesses - The Online Business Makeover - 12/03/2012
Hugh Chappell - Running Successful Online Businesses - The Online Business Makeover - 12/03/2012
Hugh Chappell - Running Successful Online Businesses - The Online Business Makeover - 12/03/2012
Hugh Chappell - Running Successful Online Businesses - The Online Business Makeover - 12/03/2012
Hugh Chappell - Running Successful Online Businesses - The Online Business Makeover - 12/03/2012
Hugh Chappell - Running Successful Online Businesses - The Online Business Makeover - 12/03/2012
Hugh Chappell - Running Successful Online Businesses - The Online Business Makeover - 12/03/2012
Hugh Chappell - Running Successful Online Businesses - The Online Business Makeover - 12/03/2012
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Hugh Chappell - Running Successful Online Businesses - The Online Business Makeover - 12/03/2012

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Hugh Chappell - Running Successful Online Businesses …

Hugh Chappell - Running Successful Online Businesses

From The Online Business Makeover - 12/03/2012

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  • 1. Running Successful Online Businesses Running Successful Online Businesses Hugh Chappell Fresh Business Thinking - March 2012
  • 2. Running Successful Online Businesses About Me PerfectionistIf a job’s worth doing then it’s worth doing well A total believer in product excellence Hard Working / Workaholic Self-motivated Passionate Hugh Chappell Fresh Business Thinking - March 2012
  • 3. Running Successful Online Businesses Conveyor Belt 1 – Employment (27 years!) 1976 - Johnson Matthey PLC(Analyst Programmer, Computer Section Supervisor, IBM and ICL Mainframes) 1979 - Apple Computer (UK) Ltd (Sales Consultant, Sales Manager) 1985 - 2003 Taxan (Europe) Ltd (Sales & Marketing Director and Deputy Managing Director) Hugh Chappell Fresh Business Thinking - March 2012
  • 4. Running Successful Online Businesses Conveyor Belt 2 – Entrepreneur! (5 years) 2003 – TrustedReviews.com (Owner/Managing Director)Sold to Time Warner / IPC Media – October 2007 2005 – bit-tech.net (Owner/Managing Director) Sold to Dennis Publishing – October 2008 Hugh Chappell Fresh Business Thinking - March 2012
  • 5. Running Successful Online BusinessesConveyor Belt 3 - Angel Investor and Advisor (3 Years) 2009 to Date - Net Communities Ltd (Chairman & Shareholder) 2010 to Date - Lovestruck.com (Executive Chairman & Shareholder) 2011 to Date - ParkatmyHouse.com (Director & Shareholder) 2010 - 2011 - Time Out Group (Non-Executive Director) 2011 to Date - Markco Media Ltd MyVoucherCodes.com (Non-Executive Director) 2011 to Date – Dennis Publishing Ltd (Non-Executive Director) Hugh Chappell Fresh Business Thinking - March 2012
  • 6. Running Successful Online Businesses What is success?Definition of “success”• the accomplishment of an aim or purpose.• the attainment of fame, wealth, or social status.• a person or thing that achieves desired aims or attains fame, wealth, etc. Hugh Chappell Fresh Business Thinking - March 2012
  • 7. Running Successful Online BusinessesWhat makes a Business Successful? • Provides excellent products and services. • Contributes to economy of the country. • Creates employment. • Makes a profit! • Produces a return for shareholders on the assets employed. Hugh Chappell Fresh Business Thinking - March 2012
  • 8. Running Successful Online BusinessesComparing a successful business with chair? Hugh Chappell Fresh Business Thinking - March 2012
  • 9. Running Successful Online BusinessesComparing a successful business with chair?TrustedReviews.com & bit-tech.net (online publications) - 3 LegsTechnology (web), Premium and Original Content, SalesLovestruck.com (online dating) - 2 LegsTechnology (web/mobile), MarketingMyVoucherCodes.co.uk (online vouchers) - 4 LegsTechnology (web/mobile), Content, Sales, Marketing Hugh Chappell Fresh Business Thinking - March 2012
  • 10. Running Successful Online BusinessesAccurate Business Plan• Definition of Key Performance Indicators.• Revenue - the most difficult bit!• Costs - the easy bit!• Avoid the Business Plan based on a fixed percentage of revenue growth each month (reality is very different).• February has 28 days! (21.78% growth required to grow by 10%).• Factor in Seasonality.• Measure daily and monthly (detail). Adjust (both up and down). Hugh Chappell Fresh Business Thinking - March 2012
  • 11. Running Successful Online BusinessesAccurate Business PlanUnbelievable Hugh Chappell Fresh Business Thinking - March 2012
  • 12. Running Successful Online BusinessesAccurate Business PlanBelievable Hugh Chappell Fresh Business Thinking - March 2012
  • 13. Running Successful Online BusinessesAccurate Business PlanWhat are the Key Performance Indicators (KPI)?Lovestruck.com• Marketing - Ruthless Measurement of Return on Investment.• Traffic (Visitors, Bounce Rate, Pages per Visit, Page Impressions).• Registration, Profile Submission, Profile Approval.• Subscription (1, 3, 6 and 12 months).• Subscription renewals.• Pricing, Initial and Lifetime AOV. Hugh Chappell Fresh Business Thinking - March 2012
  • 14. Running Successful Online BusinessesWhat’s in a Name? Hugh Chappell Fresh Business Thinking - March 2012
  • 15. Running Successful Online BusinessesWhat Makes A Good Website1. Quick to Load.2. Simple Design.3. Easy to Navigate.4. Effortless to Use.5. Updated EVERY day!6. Has No Broken Links or Errors!7. Produces Original and Quality Content which is Relevant.8. Effective interaction with social media.Ultimately a Good Website is one which is “Compelling”, providing Value to theAudience and so draws them back again and again) Hugh Chappell Fresh Business Thinking - March 2012
  • 16. Running Successful Online BusinessesWhat Makes A Good WebsiteA Proper Understanding of Technical Requirements:-• Programming• Design• Search Engine Optimisation• Hosting• Statistics (audited) Hugh Chappell Fresh Business Thinking - March 2012
  • 17. Running Successful Online BusinessesHow important is Sales (Revenue)? “Nothing happens until someone sells something” Thomas J Watson, Entrepreneur and Founder of IBMBrilliant ideas, innovative/remarkable products, great websites, the bestsystems and procedures have little meaning if there is no revenue to payfor them.Everything inside your company depends upon one thing, your ability toattract and retain customers. Hugh Chappell Fresh Business Thinking - March 2012
  • 18. Running Successful Online BusinessesSUMMARYWhy are the business I have worked with been successful?The ProductThe PeopleStrong ManagementSales ExcellenceDiscipline (working hours, punctuality, tidy office)Meticulous Budgeting and Accounting, Ruthless Control of CostStaff who enjoyed their job, were passionate and wanted successTeamwork (no us/them)TimingSHEER BLOODY HARD WORK(7 days per week) Hugh Chappell Fresh Business Thinking - March 2012
  • 19. Running Successful Online BusinessesTHE DIFFERENCE BETWEEN US AND SUCCESS IS…. Hugh Chappell Fresh Business Thinking - March 2012
  • 20. Running Successful Online BusinessesTHE DIFFERENCE BETWEEN US AND SUCCESS IS US Hugh Chappell Fresh Business Thinking - March 2012
  • 21. Running Successful Online BusinessesTHANK YOU Hugh Chappell Fresh Business Thinking - March 2012

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