Making it personal.    Hit Me Summit – June 28th 2010    Cedric Chambaz    EMEA Marketing Lead    cedric@microsoft.com | @...
What is search relevancy? |2
3
‘11                               With richer and                               richer content...                         ...
Growing search needs     Growing frustration    25%            42%     50%5
Cheap running shoes |6
What is more personal than    your phone & your address book?7
SOCIAL SEARCH SEARCH SOCIAL8
9
http://www.bing.com/social10
http://www.bing.com/social11
Computer says     “if they liked, so should you…”12
http://www.bing.com13
http://www.bing.com14
Everything you do in the                                       And reciprocally, what     social media spheres will       ...
With Social Media, both positive andnegative voices are more audible.And with search engines they can be found even long a...
Have a proactive stand toanticipate/avoid social media crisis1.   Search Desk Research: identify where     discussions abo...
“If search engines are a data base        of intents, social networks are        the depository of sentiments.”18
Thank You.     Cedric Chambaz     EMEA Marketing Lead     Microsoft Advertising     Cedric@microsoft.com | @CEDRICtus19
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Fresh Business Thinking - Social Media Event - Cedric Chambaz

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Transcript of "Fresh Business Thinking - Social Media Event - Cedric Chambaz"

  1. 1. Making it personal. Hit Me Summit – June 28th 2010 Cedric Chambaz EMEA Marketing Lead cedric@microsoft.com | @CEDRICtus1
  2. 2. What is search relevancy? |2
  3. 3. 3
  4. 4. ‘11 With richer and richer content... 100,000% Growth in Content With more and more links… 40,000%More and Growth in URLsmore sites…2,000%Growthin Sites ‘974
  5. 5. Growing search needs Growing frustration 25% 42% 50%5
  6. 6. Cheap running shoes |6
  7. 7. What is more personal than your phone & your address book?7
  8. 8. SOCIAL SEARCH SEARCH SOCIAL8
  9. 9. 9
  10. 10. http://www.bing.com/social10
  11. 11. http://www.bing.com/social11
  12. 12. Computer says “if they liked, so should you…”12
  13. 13. http://www.bing.com13
  14. 14. http://www.bing.com14
  15. 15. Everything you do in the And reciprocally, what social media spheres will happens in search can appear in the search influence your social media engine at some point15
  16. 16. With Social Media, both positive andnegative voices are more audible.And with search engines they can be found even long afterthe conversation ended.16
  17. 17. Have a proactive stand toanticipate/avoid social media crisis1. Search Desk Research: identify where discussions about your brand take place online.2. SEO your CEO: decide who your major spokespeople will be and build their legitimacy3. Social Charter: have a policy on how long your organisation is prepared to wait before responding to intense negative word of mouth online4. Assess before you act: Give yourself time to gauge the public sentiment, and what people are saying about you. Don’t apologise too many times within social platforms.5. SEO: Ensure statements are keyword optimised, and produce easy-to-share content.6. PPC: Invest in some short-term paid-search to assist consumers who are looking for the facts and an official response.7. Clean up: maintain some activity after the crisis is resolved to push down its related information17
  18. 18. “If search engines are a data base of intents, social networks are the depository of sentiments.”18
  19. 19. Thank You. Cedric Chambaz EMEA Marketing Lead Microsoft Advertising Cedric@microsoft.com | @CEDRICtus19

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