Social Media as a Volunteer Recruitment Tool
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Social Media as a Volunteer Recruitment Tool

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Social Media as a Volunteer Recruitment Tool Social Media as a Volunteer Recruitment Tool Presentation Transcript

  • Social Media as a Volunteer Recruitment Tool December 2, 2009
  • Goals
    • To get an overview of the primary social media tools
    • To harness the power of social media to promote volunteer opportunities & recruit volunteers for your agency
  • Issues
    • Personal v. Professional lines blur
    • Depending on the size of your organization, you may have to take on the role of the social media marketer
  • The Social Media Revolution
  • The Social Media World
  • Basic Tools
    • Facebook
    • Twitter
    • Flickr
    • YouTube
    • LinkedIn
    • Blogs
    • Wikipedia
  • Facebook
    • Open a Facebook fan page rather than a group
      • Provides access to powerful statistical information
      • Updates appear on fans’ homepage feeds
      • You can brand it with an official URL facebook.com/youragency
  • Facebook Widgets
    • Help you create Facebook badges to add on your homepage and newsletters
    • Link your Facebook fan page to your Twitter account
  • Twitter
    • It’s a form of micro-blogging (140 characters)
    • Use URL abbreviators to compress long websites
  • Twitter
  • Twitter Directories Get listed!
  • Flickr
    • Upload photos of your volunteers in action!
    • It’s a great way to create an archive
  • Flickr
    • Photos can be
      • Shared with friends of volunteers
      • Downloaded by local media/press
    • Add them to themed groups to maximize exposure
  • You Tube
    • Get a Flip Video camera to record your activities
    • Volunteers can share them with their friends
    • Videos can be embedded in your website
    • Powerful statistical information
  • LinkedIn
    • Build your network to promote activities on your status
    • Create a company profile to generate traffic to your site
    • Join appropriately themed groups and post volunteer opportunities there
    • Group admins send out e-blasts daily with the group postings
  • Blogs
    • Have volunteers, clients, and staff blog about an activity to generate buzz
    • Embed video and use photos from the event
    • Link the blog to your website
  • Wikipedia
    • Create an entry for your organization describing its history and mission
    • Wikipedia helps generate traffic to your website  where they will find volunteer opportunities
  • Add This
    • Sign up and paste the code to help your content go viral
    • Users can share your content with friends
  • Your marketing strategy will evolve as the tools evolve.
  • Always stay on message…
  • Resources
    • Facebook.com/facebookpages
    • Mashable.com
    • Readwriteweb.com
    • Beth's Blog: How Nonprofits Can Use Social Media
    • Social Media Governance
  • Thank You You can download this presentation: http://slideshare.net/fbroder716