Marketing cloud le web_analysis_overall global
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Marketing cloud le web_analysis_overall global Marketing cloud le web_analysis_overall global Presentation Transcript

  • LeWeb 2012 Social Media Analysis December 3 – 6 powered byFacebook.com/MarketingCloud@MarketingCloudwww.slideshare.net/marketingcloud
  • Social Mentions LeWeb Social Mentions Dec 3 – 64000 Between December 3rd and3500 6th LeWeb was mentioned 61,362 times on the3000 various social platforms.2500 The conference’s first day was the busiest online.20001500 The total accumulated number of followers and1000 potential reach amounts to 500 258,516,700. 0 04/12/2012 04/12/2012 04/12/2012 05/12/2012 05/12/2012 06/12/2012 06/12/2012 06/12/2012 00:00 10:00 20:00 06:00 16:00 02:00 12:00 22:00
  • Conversation Cloud
  • Speaker AnalysisThe 15 most Peter Deng Mike Lazarowmentioned Speakers Pascal Cagni Ben GomesAmongst the 127 speakers Phil Libinof LeWeb Paris 2012, the Andrey Andreevtop 15 individuals that were Brian Solismentioned in most David Jonesconversations online arelisted here. Robert Scoble Marko AhtisaariKevin Systrom, Amber CaseInstagram clearly takes David Marcusthe high ground, followed Matt Mullenwegby Tony Fadell and Matt Tony FadellMullenweg. Kevin Systrom 0 200 400 600 800 1000 1200 1400 1600
  • Top five Speakers Top 5 Speakers – Topic Trend Analysis 450 400 350 300 250 200 150 100 50 004/12/2012 00:00 04/12/2012 10:00 04/12/2012 20:00 05/12/2012 06:00 05/12/2012 16:00 06/12/2012 02:00 06/12/2012 12:00 06/12/2012 22:00 Amber Case David Marcus Kevin Systrom Matt Mullenweg Tony Fadell
  • Top Speaker LeWeb 2012 Top Speaker – Kevin Systrom The top speaker of LeWeb 2012 in Paris was Kevin Systom, who was mentioned 1,403 times with significantly more posts than his runner-up Tony Fadell, who was menitoned 1,069 times. Kevin Systrom is the Co- Founder and CEO of Instagram. “Mobile video will happen, During Q&A session with MGit’s a matter of when, It’s all Siegler he discussed the future about shifts in technology of Instagram after the Facebook and opportunities that get acquisition and that the mobile created.” App will remain an independent company and to exist outside of Facebook for long time to come.
  • Regional AnalysisMajority of #Leweb posts (60.3 %) came from Paris,Region Ile-de-france, France. The most popularlanguage was English with 34,387 posts.
  • Media Type Analysis MainstreamMedia Type Facebook Images 1% News 1% Analysis 2% Comments 0%Twitter was without Blogsquestion the preferred 2%media choice during AggregatorLeWeb 2012, followed 2%at a distance by TwitterFacebook, blogs and 92%aggregator media. Videos 0%
  • Age and Gender
  • Sentiment Analysis85.5% Positive 14.5 % Negative
  • Klout Classification Taste Maker Thought Klout 1% Leader Broadcaster 2% 14% Classification Celebrity 1% Specialist Conversationalist 31%LeWeb seems to be the 5%place and time where Dabblerindustry specialists, 3%networkers and broadcasterscome to meet and share theirknowledge. Explorer‘Specialist’ definition: “As a 10%Specialist you may not be acelebrity, but within your area Socializerof expertise your opinion is 8%second to none. Your content Networkeris likely focused around a Pundit 20% 4% Observerspecific topic or industry with 3%a focused highly-engagedaudience.”
  • Trending UsersTrending Users – French / English
  • THANK YOU!