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Fbh Credentials 2010
Fbh Credentials 2010
Fbh Credentials 2010
Fbh Credentials 2010
Fbh Credentials 2010
Fbh Credentials 2010
Fbh Credentials 2010
Fbh Credentials 2010
Fbh Credentials 2010
Fbh Credentials 2010
Fbh Credentials 2010
Fbh Credentials 2010
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Fbh Credentials 2010

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Transcript

  • 1. All about Value
  • 2. The agency: What are we? A strategic and creative communications agency Launched May 2008 “ Grown up start-up” not a “young up-start” Big agency and client experience A cost effective alternative to bigger agencies Hands on and straight forward Move seamlessly between online and offline Track activity to increase efficiency Deliver ROI
  • 3. The agency: Where and who are we?
    • Based near Leatherhead
    • We’re at The Chapel
    • Next to God!
    • Near to Junction 9 of the M25
    • 3 Directors, Andy, Niall & Pete
    • A core team of 8
    • Retained freelance network
    • Retained Satellite Experts
  • 4. The agency objective: We want 9 clients Love what we do and want to remain hands on Each Director will lead 3 Client teams in the agency Want to be a boutique not a big agency Believe passionately in client partnerships Want to provide industry leading customer service Non conflicting clients
  • 5. Agency approach: Structure and methodology Understanding Ideas Creative Activity planning Execution Delivery Satellite expertise Agreed benchmarks Shared MI Financial transparency Partner agencies: Like minded souls in Digital, DM, Fulfillment, PR and TV production Quarterly Think Tank™ sessions Consumer Board™ Tracking Analysis Reporting Core team from Advertising, Design, Direct Response, Events and Planning Move seamlessly between Digital and Offline
  • 6. The agency: Past experience Finance Property Retail Travel FMCG Misc
  • 7. The agency: Current clients Retained Clients Strategic and Creative Projects
  • 8. Current work: Bupa International Global consumer communications project Messaging heirachy Communications planning Creative development B2C and B2B communication On and Off line implementation
  • 9. Current work: Epson Global corporate communications project Consumer insight Product strategy Defining the consumer proposition Messaging heirachy
  • 10.
    • Global brand repositioning
    • New creative platform
    • Create brand awareness
    • Drive enquiries
    • Multi channel approach
    Current work: ACCA
  • 11. Current work: Polaris World Targeting families It’s not just about golf Communicating resort benefits Drive response
  • 12. We truly appreciate your time Thanks for listening Now that’s enough about us Let’s talk about you

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