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How to buy a domain
How to buy a domain
How to buy a domain
How to buy a domain
How to buy a domain
How to buy a domain
How to buy a domain
How to buy a domain
How to buy a domain
How to buy a domain
How to buy a domain
How to buy a domain
How to buy a domain
How to buy a domain
How to buy a domain
How to buy a domain
How to buy a domain
How to buy a domain
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How to buy a domain


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  • 1. How to buy a domain.
    • Krutal Desai
  • 2. You never get a second chance to make a first impression.
  • 3. There’s no traffic like direct traffic.
  • 4. 5 Step Process
    • Brainstorm
    • Research
    • Approach
    • Negotiate
    • Acquire + Test
  • 5. Brainstorm: Best Practices
    • Buy a domain that ends in .com
    • Buy a domain that’s easy to remember
    • Age matters (first registered)
    • Think about trust & relevance to your business.
  • 6. What is this site about?
  • 7. Crossfit Training progress tracker
  • 8. Brainstorm: Keywords
    • Keywords will help identify the purpose of your site.
    • Keywords will also help boost rankings of searches for those words.
    • Hard to find a domain with just keywords so you do a hybrid:
  • 9. Brainstorm: Hyphens -
    • Use these only when keywords become questionable.
  • 10. Research
    • Check existing domain marketplaces: Sedo,, Sitepoint, Namepros, Digitalpoint
    • Learn whether your target audience will understand your domain/business.
    • Weigh pros and cons of each domain you are considering. (benefits vs. cost & time)
    • Check history of the domain name.
  • 11. Approach
    • Domains are only as valuable as what someone is willing to pay for them. There is no set price.
    • Squatters are only looking to maximize profit, they buy to sell.
  • 12. Approach
    • Play your cards right.
    • Understand the deal.
    • Try some deals.
    • Ask for permission.
  • 13. Approach: Don’t give up.
    • Find the owner by any means possible.
        • Chances are if you can find him, nobody else has tried an offer.
    • Private registration e-mails go through.
    • Be as personal as possible.
  • 14. Negotiate
    • If you like a domain and it passes your research phase: Make a REASONABLE offer.
    • Low ball offers tend to result in a squatter ignoring any further e-mails you may send. You only want to send one, make it good.
  • 15. Negotiate: Options
    • Prices vary, think before you act.
    • Cash is King.
    • Trades for other similar names + cash
    • Equity in your business + cash
  • 16. Acquisition
    • Make sure domains over $1,000 are paid via escrow services.
    • PayPal does not protect against “in-tangible goods”
    • Read and understand transfer policies.
  • 17. Testing
    • /
    • Send traffic (1,000 - 5,000 visits) to multiple domains and test the direct traffic to each over the next 7 days.
  • 18. Other Tips
    • SnapNames works
    • Backlinks / PR
    • Avoid trademarked names / brand names.