How to buy a domain

How to buy a domain.
Krutal Desai

You never get a second chance to make a first impression.

There’s no traffic like direct traffic.

5 Step Process
Brainstorm
Research
Approach
Negotiate
Acquire + Test

Brainstorm: Best Practices
Buy a domain that ends in .com
Buy a domain that’s easy to remember
Age matters (first registered)
Think about trust & relevance to your business.

BeyondTheWhiteBoard.com What is this site about?

Crossfit Training progress tracker

Brainstorm: Keywords
Keywords will help identify the purpose of your site.
Keywords will also help boost rankings of searches for those words.
Hard to find a domain with just keywords so you do a hybrid: Engadget.com KISSmetrics.com

Brainstorm: Hyphens -
Use these only when keywords become questionable.

Research
Check existing domain marketplaces: Sedo, Dnforum.com, Sitepoint, Namepros, Digitalpoint
Learn whether your target audience will understand your domain/business.
Weigh pros and cons of each domain you are considering. (benefits vs. cost & time)
Check history of the domain name.

Approach
Domains are only as valuable as what someone is willing to pay for them. There is no set price.
Squatters are only looking to maximize profit, they buy to sell.

Approach
Play your cards right.
Understand the deal.
Try some deals.
Ask for permission.

Approach: Don’t give up.
Find the owner by any means possible.
Chances are if you can find him, nobody else has tried an offer.
Private registration e-mails go through.
Be as personal as possible.

Negotiate
If you like a domain and it passes your research phase: Make a REASONABLE offer.
Low ball offers tend to result in a squatter ignoring any further e-mails you may send. You only want to send one, make it good.

Negotiate: Options
Prices vary, think before you act.
Cash is King.
Trades for other similar names + cash
Equity in your business + cash

Acquisition
Make sure domains over $1,000 are paid via escrow services.
PayPal does not protect against “in-tangible goods”
Read and understand transfer policies.

Testing
Fuinvegas.com / Fupinvegas.com
Send traffic (1,000 - 5,000 visits) to multiple domains and test the direct traffic to each over the next 7 days.

Other Tips
SnapNames works
Whois.sc/NAME.com
Backlinks / PR
Avoid trademarked names / brand names.

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