4_GeckoGo Demo

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GeckoGo brings social travel content from sites like Facebook onto existing travel sites to help people feel more confident about their travel decisions and more ready to book. Check us out at: …

GeckoGo brings social travel content from sites like Facebook onto existing travel sites to help people feel more confident about their travel decisions and more ready to book. Check us out at: http://www.geckogo.com

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  • So I’m withGeckoGo – We pull together social travel content on social networks like Facebook and bring this to travel booking sites to help them drive better booking conversions.We’ve got over 650,000 members that have collectively contributed over 250,000 unique pieces of user-generated content.
  • So I want you to think about what travel is really about. Is it getting to ride in an airplane? Sleeping in a nice hotel? Renting a nice car? Or is it for the experiences you’re gonna get over there?
  • So I want you to think about what travel is really about. Is it getting to ride in an airplane? Sleeping in a nice hotel? Renting a nice car? Or is it for the experiences you’re gonna get over there?
  • So I want you to think about what travel is really about. Is it getting to ride in an airplane? Sleeping in a nice hotel? Renting a nice car? Or is it for the experiences you’re gonna get over there?
  • So I want you to think about what travel is really about. Is it getting to ride in an airplane? Sleeping in a nice hotel? Renting a nice car? Or is it for the experiences you’re gonna get over there?
  • We spend the vast majority of time doing things other than flying in a plane or sleeping in a hotel – yet that’s what the vast majority of sites out there focus on
  • We spend the vast majority of time doing things other than flying in a plane or sleeping in a hotel – yet that’s what the vast majority of sites out there focus on
  • 2/3rds of travelers are not happy with their online travel experience. The reason for this is that travel is both really complex AND subjective – and when you combine that with the immense amounts of travel content on the web, that adds up to way to much choice for travelers. Meanwhile, the vast majority of travel sites are still stick in Web 1.0. Not surprisingly, it takes the average American 18 hours to plan a simple 1-week trip
  • What drives this pictureInformation architecture
  • What drives this pictureInformation architecture
  • What drives this pictureInformation architecture
  • What drives this pictureInformation architecture
  • So why should you care about any of this? First off, travel is the largest category on the web, dwarfing the runner-up by a factor of 3
  • Fifth – online travel monetizes very well – so we’re not going to be inventing anything new – we’re going to be the doing the stuff that current travel sites are doing – stuff that’s already been proven to work.
  • Second, we may not be the only travel information aggregator out there, but we are the only ones doing it through social. All the other travel aggregators out there are scraping data from other sites, using a variety of techniques to escape Google’s duplicate content detection. That’s not how we’re playing it. We’re powered by social.Now let me show you how that’s working out – we’re doing better than these guys with only a tiny fraction of the funding they’ve gotten.Third, people say travel is crowded – well I can tell you what’s even more crowded. Perfume & Skincare. Well we’ve built 3 #1 product lines in these areas, and we know how to rise above the noise.
  • And finally, we’re raising 500K to 1MMVCs & Angels with serious connections in travel are a plus for us.
  • And finally, we’re raising 500K to 1MMVCs & Angels with serious connections in travel are a plus for us.
  • So I’m withGeckoGo – We pull together social travel content on social networks like Facebook and bring this to travel booking sites to help them drive better booking conversions.We’ve got over 650,000 members that have collectively contributed over 250,000 unique pieces of user-generated content.
  • Third, we’re in great shape to grow through viral loops on social networks – and the more our widgets connect with Facebook, the more they’ll be able

Transcript

  • 1. Travel planning made friendly.
    +660,000 registered users and counting…
    generating over 250,000 contributions shared so far…
  • 2. What makes travel awesome?
  • 3. What makes travel awesome?
  • 4. What makes travel awesome?
  • 5. What makes travel awesome?
  • 6. Why does travel planning suck?
    • Average American spends 8 hours planning a 1-week trip
    • 7. 70% of travelers are dissatisfied with travel websites
    • 8. People are leaving the web and going back to brick & mortar travel agents
  • Why does travel planning suck?
    • Average American spends 8 hours planning a 1-week trip
    • 9. 70% of travelers are dissatisfied with travel websites
    • 10. People are leaving the web and going back to brick & mortar travel agents
    Too much Info
    Clutter
    Redundancy
    Travelers are totally overwhelmed
  • 11. Our Solution
    • Aggregate travel content from social networks
    • 12. Create simple travel snapshots
    • 13. Distribute to travel sites to improve booking conversions
    Social App
    Data + Content
    Social Networks
    Travel on Open Web
    GeckoGoTravel widgets
  • 14. Our Solution
    • Community of 700,000 travellers
    • 15. 5-8% are contributing tips and reviews, blogs, photos
    • 16. We are one of the largest content generation engines for travel on the web.
  • Our Solution
    • 25% actively vote up and down items of interest
    • 17. 52% tell us they are interested in the results we show them.
  • Our solution
  • 18. Our Solution
    • 60% of users are interacting with this page
    • 19. 5% of users interact with deals, booking
    • 20. Each click = $0.09 - $0.75, average revenue / visit starts at $0.02.
  • Big Market
    Travel is the largestonline e-commerce category
    $95 B
    $26.6 B
    In 2008, it dwarfed the next largest category by 3x
    PhoCusWright, 2009
    Forrester Research, 2008
  • 21. Clear Business Model
    Travel on Open Web
    Revenue share
    CPM based content licensing
    SE-content: $4-5ecpm -> $50ecpm
    Lead generation:$0.09 - $0.75 per click
    Booking: 2-7% commission
  • 22. How we’re different
    Travel Aggregation
    Social
  • 23. + we’re doing pretty good so far
    Source: Google Analytics
  • 24. Our Ask
    $500K
    • Build the team
    • 25. Improve recommendations
    • 26. Ramp up distribution of widgets
  • Travel planning made friendly.
  • 27. Likely Valuation scenario
    Travel Space “Value Chain”
    Booking
    Travel Planning
    Traveling
    Reminiscing
    Figure out what to do
    Where / when to go
    Store memories, Keep in touch
    $$$
    Update friends & family
    Go!
    Validation
    Monetization PointWell served consolidated space with clear winners (Travelocity, Expedia, Orbitz)
    Traffic Capture PointCluttered space with no compelling solution (Lonely Planet, TripBase, TripHub, TripConnect, RealTravel, etc)
    So whoever succeeds here...
    ...is likely to be acquired by one of these guys:
    • Acquired by Expedia in 2004 for $230 Million
    • 28. @ traffic of 5 Million MU
    (The only clear success so far)
  • 29. Our Partners
  • 30. Growth Strategy
    Social Networks
    Social viral loops
    Facebook Connect brings users back
    Distribution agreements
    Self-serve widgets
    Travel on Open Web
  • 31. Travel is the largestonline e-commerce category
    $95 B
    Travel
    recommendations
    $26.6 B
    In 2008, it dwarfed the next largest category by 3x
    PhoCusWright, 2009
    Forrester Research, 2008