4_GeckoGo Demo

Travel planning made friendly.
+660,000 registered users and counting…
generating over 250,000 contributions shared so far…

What makes travel awesome?

Why does travel planning suck?
Average American spends 8 hours planning a 1-week trip
70% of travelers are dissatisfied with travel websites
People are leaving the web and going back to brick & mortar travel agents

Why does travel planning suck?
Average American spends 8 hours planning a 1-week trip
70% of travelers are dissatisfied with travel websites
People are leaving the web and going back to brick & mortar travel agents
Too much Info
Clutter
Redundancy
Travelers are totally overwhelmed

Our Solution
Aggregate travel content from social networks
Create simple travel snapshots
Distribute to travel sites to improve booking conversions
Social App
Data + Content
Social Networks
Travel on Open Web
GeckoGoTravel widgets

Our Solution
Community of 700,000 travellers
5-8% are contributing tips and reviews, blogs, photos
We are one of the largest content generation engines for travel on the web.

Our Solution
25% actively vote up and down items of interest
52% tell us they are interested in the results we show them.

Our solution

Our Solution
60% of users are interacting with this page
5% of users interact with deals, booking
Each click = $0.09 - $0.75, average revenue / visit starts at $0.02.

Big Market
Travel is the largestonline e-commerce category
$95 B
$26.6 B
In 2008, it dwarfed the next largest category by 3x
PhoCusWright, 2009
Forrester Research, 2008

Clear Business Model
Travel on Open Web
Revenue share
CPM based content licensing
SE-content: $4-5ecpm -> $50ecpm
Lead generation:$0.09 - $0.75 per click
Booking: 2-7% commission

How we’re different
Travel Aggregation
Social

+ we’re doing pretty good so far
Source: Google Analytics

Our Ask
$500K
Build the team
Improve recommendations
Ramp up distribution of widgets

Travel planning made friendly.

Likely Valuation scenario
Travel Space “Value Chain”
Booking
Travel Planning
Traveling
Reminiscing
Figure out what to do
Where / when to go
Store memories, Keep in touch
$$$
Update friends & family
Go!
Validation
Monetization PointWell served consolidated space with clear winners (Travelocity, Expedia, Orbitz)
Traffic Capture PointCluttered space with no compelling solution (Lonely Planet, TripBase, TripHub, TripConnect, RealTravel, etc)
So whoever succeeds here...
...is likely to be acquired by one of these guys:
Acquired by Expedia in 2004 for $230 Million
@ traffic of 5 Million MU
(The only clear success so far)

Our Partners

Growth Strategy
Social Networks
Social viral loops
Facebook Connect brings users back
Distribution agreements
Self-serve widgets
Travel on Open Web

Travel is the largestonline e-commerce category
$95 B
Travel
recommendations
$26.6 B
In 2008, it dwarfed the next largest category by 3x
PhoCusWright, 2009
Forrester Research, 2008

http://developers.facebook.com	13
http://fbfund.com	7
http://www.slideshare.net	3
http://www.indypendance.com	1
http://tnis.knowledge.net.nz	1
http://www.tnis.schoolsonline.co.nz	1

4_GeckoGo Demo

by fbFund REV on Aug 31, 2009

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