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Travel planning made friendly.<br />+660,000 registered users and counting…<br />generating over 250,000 contributions sha...
What makes travel awesome?<br />
What makes travel awesome?<br />
What makes travel awesome?<br />
What makes travel awesome?<br />
Why does travel planning suck?<br /><ul><li> Average American spends 8 hours planning a 1-week trip
70% of travelers are dissatisfied with travel websites
 People are leaving the web and going back to brick & mortar travel agents</li></li></ul><li>Why does travel planning suck...
70% of travelers are dissatisfied with travel websites
 People are leaving the web and going back to brick & mortar travel agents</li></ul>Too much Info<br />Clutter<br />Redund...
Our Solution<br /><ul><li>Aggregate travel content from social networks
 Create simple travel snapshots
 Distribute to travel sites to improve booking conversions</li></ul>Social App<br />Data + Content<br />Social Networks<br...
Our Solution<br /><ul><li>  Community of 700,000 travellers
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4_GeckoGo Demo

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GeckoGo brings social travel content from sites like Facebook onto existing travel sites to help people feel more confident about their travel decisions and more ready to book. Check us out at: http://www.geckogo.com

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  • After looking the last page,i think you are urge to find a VC,come on,i wish you reach it~
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  • So I’m withGeckoGo – We pull together social travel content on social networks like Facebook and bring this to travel booking sites to help them drive better booking conversions.We’ve got over 650,000 members that have collectively contributed over 250,000 unique pieces of user-generated content.
  • So I want you to think about what travel is really about. Is it getting to ride in an airplane? Sleeping in a nice hotel? Renting a nice car? Or is it for the experiences you’re gonna get over there?
  • So I want you to think about what travel is really about. Is it getting to ride in an airplane? Sleeping in a nice hotel? Renting a nice car? Or is it for the experiences you’re gonna get over there?
  • So I want you to think about what travel is really about. Is it getting to ride in an airplane? Sleeping in a nice hotel? Renting a nice car? Or is it for the experiences you’re gonna get over there?
  • So I want you to think about what travel is really about. Is it getting to ride in an airplane? Sleeping in a nice hotel? Renting a nice car? Or is it for the experiences you’re gonna get over there?
  • We spend the vast majority of time doing things other than flying in a plane or sleeping in a hotel – yet that’s what the vast majority of sites out there focus on
  • We spend the vast majority of time doing things other than flying in a plane or sleeping in a hotel – yet that’s what the vast majority of sites out there focus on
  • 2/3rds of travelers are not happy with their online travel experience. The reason for this is that travel is both really complex AND subjective – and when you combine that with the immense amounts of travel content on the web, that adds up to way to much choice for travelers. Meanwhile, the vast majority of travel sites are still stick in Web 1.0. Not surprisingly, it takes the average American 18 hours to plan a simple 1-week trip
  • What drives this pictureInformation architecture
  • What drives this pictureInformation architecture
  • What drives this pictureInformation architecture
  • What drives this pictureInformation architecture
  • So why should you care about any of this? First off, travel is the largest category on the web, dwarfing the runner-up by a factor of 3
  • Fifth – online travel monetizes very well – so we’re not going to be inventing anything new – we’re going to be the doing the stuff that current travel sites are doing – stuff that’s already been proven to work.
  • Second, we may not be the only travel information aggregator out there, but we are the only ones doing it through social. All the other travel aggregators out there are scraping data from other sites, using a variety of techniques to escape Google’s duplicate content detection. That’s not how we’re playing it. We’re powered by social.Now let me show you how that’s working out – we’re doing better than these guys with only a tiny fraction of the funding they’ve gotten.Third, people say travel is crowded – well I can tell you what’s even more crowded. Perfume & Skincare. Well we’ve built 3 #1 product lines in these areas, and we know how to rise above the noise.
  • And finally, we’re raising 500K to 1MMVCs & Angels with serious connections in travel are a plus for us.
  • And finally, we’re raising 500K to 1MMVCs & Angels with serious connections in travel are a plus for us.
  • So I’m withGeckoGo – We pull together social travel content on social networks like Facebook and bring this to travel booking sites to help them drive better booking conversions.We’ve got over 650,000 members that have collectively contributed over 250,000 unique pieces of user-generated content.
  • Third, we’re in great shape to grow through viral loops on social networks – and the more our widgets connect with Facebook, the more they’ll be able
  • Transcript of "4_GeckoGo Demo"

    1. 1. Travel planning made friendly.<br />+660,000 registered users and counting…<br />generating over 250,000 contributions shared so far…<br />
    2. 2. What makes travel awesome?<br />
    3. 3. What makes travel awesome?<br />
    4. 4. What makes travel awesome?<br />
    5. 5. What makes travel awesome?<br />
    6. 6. Why does travel planning suck?<br /><ul><li> Average American spends 8 hours planning a 1-week trip
    7. 7. 70% of travelers are dissatisfied with travel websites
    8. 8. People are leaving the web and going back to brick & mortar travel agents</li></li></ul><li>Why does travel planning suck?<br /><ul><li> Average American spends 8 hours planning a 1-week trip
    9. 9. 70% of travelers are dissatisfied with travel websites
    10. 10. People are leaving the web and going back to brick & mortar travel agents</li></ul>Too much Info<br />Clutter<br />Redundancy<br />Travelers are totally overwhelmed<br />
    11. 11. Our Solution<br /><ul><li>Aggregate travel content from social networks
    12. 12. Create simple travel snapshots
    13. 13. Distribute to travel sites to improve booking conversions</li></ul>Social App<br />Data + Content<br />Social Networks<br />Travel on Open Web<br />GeckoGoTravel widgets<br />
    14. 14. Our Solution<br /><ul><li> Community of 700,000 travellers
    15. 15. 5-8% are contributing tips and reviews, blogs, photos
    16. 16. We are one of the largest content generation engines for travel on the web.</li></li></ul><li>Our Solution<br /><ul><li> 25% actively vote up and down items of interest
    17. 17. 52% tell us they are interested in the results we show them.</li></li></ul><li>Our solution<br />
    18. 18. Our Solution<br /><ul><li> 60% of users are interacting with this page
    19. 19. 5% of users interact with deals, booking
    20. 20. Each click = $0.09 - $0.75, average revenue / visit starts at $0.02.</li></li></ul><li>Big Market<br />Travel is the largestonline e-commerce category <br />$95 B <br />$26.6 B <br />In 2008, it dwarfed the next largest category by 3x<br />PhoCusWright, 2009<br />Forrester Research, 2008<br />
    21. 21. Clear Business Model<br />Travel on Open Web<br />Revenue share<br />CPM based content licensing<br />SE-content: $4-5ecpm -&gt; $50ecpm<br />Lead generation:$0.09 - $0.75 per click<br />Booking: 2-7% commission<br />
    22. 22. How we’re different<br />Travel Aggregation<br />Social<br />
    23. 23. + we’re doing pretty good so far<br />Source: Google Analytics<br />
    24. 24. Our Ask<br />$500K <br /><ul><li> Build the team
    25. 25. Improve recommendations
    26. 26. Ramp up distribution of widgets</li></li></ul><li>Travel planning made friendly.<br />
    27. 27. Likely Valuation scenario<br />Travel Space “Value Chain”<br />Booking<br />Travel Planning<br />Traveling<br />Reminiscing<br />Figure out what to do<br />Where / when to go<br />Store memories, Keep in touch<br />$$$<br />Update friends & family<br />Go!<br />Validation<br />Monetization PointWell served consolidated space with clear winners (Travelocity, Expedia, Orbitz)<br />Traffic Capture PointCluttered space with no compelling solution (Lonely Planet, TripBase, TripHub, TripConnect, RealTravel, etc)<br />So whoever succeeds here...<br />...is likely to be acquired by one of these guys:<br /><ul><li> Acquired by Expedia in 2004 for $230 Million
    28. 28. @ traffic of 5 Million MU</li></ul>(The only clear success so far)<br />
    29. 29. Our Partners<br />
    30. 30. Growth Strategy<br />Social Networks<br />Social viral loops<br />Facebook Connect brings users back<br />Distribution agreements<br />Self-serve widgets<br />Travel on Open Web<br />
    31. 31. Travel is the largestonline e-commerce category <br />$95 B <br />Travel <br />recommendations<br />$26.6 B <br />In 2008, it dwarfed the next largest category by 3x<br />PhoCusWright, 2009<br />Forrester Research, 2008<br />

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