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GeckoGo 3 Pager

by fbFund REV on Aug 26, 2009

http://fbfund.com	173
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We spend the vast majority of time doing things other than flying in a plane or sleeping in a hotel – yet that’s what the vast majority of sites out there focus on
2/3rds of travelers are not happy with their online travel experience. The reason for this is that travel is both really complex AND subjective – and when you combine that with the immense amounts of travel content on the web, that adds up to way to much choice for travelers. Meanwhile, the vast majority of travel sites are still stick in Web 1.0. Not surprisingly, it takes the average American 18 hours to plan a simple 1-week trip

Making travel social so that the planning experience is friendly, not overwhelming
- Average American spends 8 hours planning a 1-week trip
- almost 70% of travelers are dissatisfied with travel websites
- People are leaving the web and going back to brick & mortar travel agents
Why does travel planning suck? Travelers are totally overwhelmed Too much Info Clutter Redundancy
Travel on Open Web Our solution Social Networks
- Aggregate travel content from social networks
- Create simple, easily-digestible travel snapshots
- Distributed to existing travel sites
- To drive better booking conversions