2. What is Funji?
Virtual world Platform Distribution
FUNJI
+ + ==
250M users
Virtual
Community
for iPhone/
iPod Touch
IMVU(US)-$12M/yr
Cyworld(Korea)-$100M/yr $2B
Tencent(China)-$340M/yr
3. Team Funji in SF
Shinyoung Park
- Built a company and raised capital from VCs
- Sold the company
- Built mobile SNS and applications in SK Telecom, Korea
- Master's degree @ ITP, NYU
Mike White - Design
- MTV / CBC
- Tech
Sam Wu - Paypal / Morgan Stanley
- The University of Texas at Austin
- Tech
Jon Bardin - iHouseweb / Timebridge
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4. The Future is Mobile for 200M Generation Me
Generation Me = Self Expression
• Discretionary spending = $200B/yr
• Preferred network access: Mobile devices
• iPod Touch is for Generation Me: 70%= age 13-21
- # iPod Touch 40M = # iPhone 40M
- iPod Touch users download 200% more apps
5. Why Another Virtual Community?
Restricted in real life
Lack of real life experience
What
most of
teens
Bored!! tweet!
6. Anything is Possible in Virtual World
They are free
Creativity
Imagination
Dreams
7. Funji Provides a Platform for Them to be a
Star
Build social status by
Self expression
interacting with others
Show off their mobile
achievements
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11. Initial User Metrics
iPod Touch : iPhone = 70:30
Age 13-24 = 60%
50%:50% = male:female
Spend 20 min/day
35% check in everyday
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12. Lessons learned from Funji Alpha
1. Social Behavior
Chat → Forum
2. User Engagement & Monetization
Point system & store
3. User Retention & Distribution
They want an access to other apps
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13. Distribution & Monetization Strategy
Funji Flush Funji Bunny
$0.99 $0.99
Funji Home 2.0
Free
Funji Float Funji Avatar
$0.99 $0.99
Integrated point system = App sales + CPA offers + In-app purchase
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14. Status and Offering
Raised $115K from Bonangels, Korea
- Seeking $500K to:
1. Build more apps and achievement systems
2. Implement viral channels on social networks
3. Expand to other mobile phones
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