+ + =
Cyworld(Korea)- $100M/yr App store
The future is mobile for 200M Generation Me
ME! ME! ME!
• $200B/yr in discretionary spending
• Mobile phones in the U.S will surpass the popularity of desktops for Teens
• iPod users are younger than iPhone users (70%=13-24)
• There are more iPod than iPhone (100M>25M)
Restricted in real life
Lack of real life experience
BUT in virtual world...
They are free & better than anyone with more real
ex) Can you txt faster then them?
Can you beat them with game scores?
Funji provides a mobile space for them to be a star
Self expression & Visit others &
achievements make friends
Talk about mobile
activities & content