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Presentation for the Fort Bend Chamber

Presentation for the Fort Bend Chamber



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Twitter Twitter Presentation Transcript

  • Twitter
  • Housekeeping
    • This presentation is available online.
    • This presentation is interactive, you will need your phone
    • We will be available for questions afterwards
  • Win a Free Book
    • We will watch Twitter for the first message from this group.
    • If you’re already on Twitter and you win, we’ll also give a book to the first NEW user.
  • Win a Free Book
    • Send a text message to 40404 which says “At #FBChamber Twitter talk from @lach & @coach4growth”
      • You will receive a reply from Twitter
    • Reply with “Signup”
      • You will receive a reply from Twitter
    • Reply with the username you want
      • You’re done!
  • Tribes?
    • “ Lasting and substantive change can be best effected by a tribe: a group of people connected to each other, to a leader and to an idea.”
    • Everyone who played along gets a free copy of Seth’s newest e-book: “What matters now”
    • Page 47, by Gary “Vay-ner-chuck” speaks about the importance of Social Media
  • Origins
    • Founded in 2006
    • Asked “What are you doing?”
    • Informal and short, it lives between blog posts (informal, long) and emails (formal, long)
    • Can be updated by phone, email, rss, web, Facebook, your thoughts…
  • Timeline 2006 2009 2007 2008 2010 40 Million!
  • Usage
    • Twitter now has over 40 million users
      • Would be the most populous state in the US
    • Less than half of Twitter users use Twitter.com
    • If Twitter were a country, it would be the 32 nd largest… 10% more populous than Canada.
  • Age of Users
  • Demographics
  • How Twitter Works
  • How Twitter Works
    • User signs up for Twitter via SMS or Web
    • User posts updates
    • Other users follow user to see her updates in their timeline
    • Interconnected network forms of users following other users
    • Each timeline is unique, based on who you follow
  • Tweet-speak RT @reply #hashtag http://is.gd/12G56
  • Mentions
    • Mentions are designated with the at sign
    • A mention is directed toward a particular user, but still public
    • You can mention multiple users in a single post
    • Short twitter names help you get mentioned more
  • Re-Tweets
    • Re-Tweets are market with a “RT” and a mention of the Twitter user
    • Re-Tweets are like forwards, they mention a user, but are displayed for your followers
    • Keep your updates short if you want to get re-tweeted.
  • Hashtags
    • Categories are called “Hashtags”
    • The pound sign is prefixed to a single word to create a tag
    • The pound sign is called the hash mark in English, hence Hashtag.
    • Hashtags were invented during the San Diego wildfires
  • Tiny Urls
    • Because of the character restriction, users had to get creative
    • Services convert long urls to short urls
    • http://www.washingtontimes.com/news/2009/dec/15/three-taxing-temptations/ becomes http://bit.ly/70djLG
    • Use bit.ly which provides performance reports and analytics
  • Tweet Shrinking
    • Because you are limited to 140 characters, sometimes it is useful to shorten your tweets.
    • ‘ cause u r limited 2 140 chars, it’s useful 2 shortn ur tweets.
    • TweetShrink.com will shorten for you
    • TweetDeck has shrinking built in
    • Avoid shrinking, be succinct instead
    • Character limits make shortening necessary.
  • Twitter Talk
  • Social Media Ethos
    • Communication needs to be
      • Direct
      • Transparent
      • Fast
    • No more press-release-speak
    • A headline is not a tweet
    • It is up to you to be transparent
    • Reply directly to conversations
  • Social Media Ethos
    • Speak in first person
    • Identify yourself
    • Reply to conversations
    • Don’t spam
    • Contribute and promote
    • Re-Tweet whenever you can
  • Rumor Control
    • Engage directly
    • Reply with facts
    • Link to pertinent information
    • Learn and use hashtags
    • Keep your ear to the ground
  • Contest Tweet whether you are in a popular or niche demographic for Twitter, tag it with #demographics
  • Established Brands
  • Comcast
  • Starbucks
  • NASA
  • Ellen DeGeneres
  • Ashton Kutcher
  • Emerging Brands
  • iJustine
  • Wait… what? Who the heck is “iJustine?”
  • iJustine
    • 300 page phone bill
    • YouTube
    • Twitter
    • NPR
    • ATT New billing format
  • Local Brands
  • Sugar Land Spec’s Coffee Groundz Fort Bend Rotary Fort Bend ISD 39 News Missouri City Only Katy St. Arnold’s KTRK KHOU KPRC
  • Contest
    • Follow Fort Bend county OEM (fbcoem) by tweeting “follow fbcoem”
    • Mention FBCOEM in a tweet about this seminar
  • Application for You
  • Application for Small Business
    • “ All things being equal, we prefer to do business with people we know, like, and trust.” - Bob Burg
    • Everybody who is considering doing business with you has one question on the top of their mind…
    • My primary goal as a business owner using Twitter is Social Capital !
  • Social Capital
    • Build Trust
    • Be Personable/Authentic
    • Create Community
    • Thought Leadership
    • Share Helpful Resources
    • Top of the Mind Awareness
    • Respectful Offers (90/10 Rule)
  • Business Benefits
    • Generate leads (awareness, networking)
    • Drive traffic to your website or blog
    • Create better relationships with customers
    • Locate resources/information
    • Follow your competition/industry
    • Conduct research/Find new ideas
    • Create ad-hoc communities/promote live events/promote your customers (PR)
  • Leverage Lists
    • Lists are groups of Twitter users
    • Lists are created by users
    • Lists can be followed, instead of following everyone in the list
    • You can maintain a list of “customers,” people will want to be on the list
    • You can maintain a list of SMEs in your industry which customers will follow
    • You may get listed, allowing you to see how others are categorizing you
    • You can follow SME lists to keep up on industry trends
      • @Scobleizer/ venture-capitalists
  • How to Be Interesting…
    • Two Types of Tweets:
    • Broadcast
    • Conversations
    • Use “broadcasts” to make sure the information you want to share gets across.
    • Use “conversation” tweets to turn those followers into a community.
  • How to Be Interesting…
    • Link Tweet: “This is what I’m into now”
    • Classic Tweet: “This is what I’m doing now”
    • Opinion Tweet: “This is what I’m thinking now:
    • Mission Accomplished Tweet: “This is what I’ve just done”
    • Entertainment Tweet: “I’m making you laugh”
    • Question Tweet: “Can you help me w/something?”
    • Picture Tweet: “Look at what I see” (twitpic)
  • Searching and Monitoring
    • TweetDeck custom columns
    • NutShellMail
    • http://search.twitter.com
    • Tag yourself
    • Search for misspellings
    • Reply to mentions
  • More Resources
  • Resources
    • Mashable Twitter Guide Book
      • http://mashable.com/2009/08/05/twitter-guide-book-download/
    • Mashable’s Twitter Page
      • http://mashable.com/tag/twitter/
    • Twitter in Plain English
      • http://www.commoncraft.com/Twitter
  • Resources
    • WeFollow (Directory) - http://wefollow.com
    • Mr.Tweet (Increase your followers) - http://mrtweet.com/
    • TweetStats - http://tweetstats.com/
    • BagTheWed (Twitter Tips) - http://bagtheweb.com/b/4QfhjBOseBAF
  • Twitter Applications
    • Computer
      • TweetDeck
    • BlackBerry
      • Open Beak
    • iPhone
      • Tweetie
    • Android
      • TwitDroid
  • Questions
  • Contact Us Glenn Smith The Growth Coach Phone: +1 281 841-6680 Email: g.smith@thegrowthcoach.com Web: http:// www.thegrowthcoachhouston.com / Lach Mullen Fort Bend County OEM Phone: +1 832 361-9978 Email: lachlan.mullen@co.fort-bend.tx.us Web: http:// www.fbcoem.org /
  • Bibliography
    • http://www.techcrunch.com/2009/06/10/the-more-followers-you-have-the-more-you-tweet-or-is-it-the-other-way-around/
    • http://mashable.com/2009/11/04/twitter-lists-uses/
    • http://gizmodo.com/5135117/iphone-twitter-app-battlemodo-best-and-worst-twitter-apps-for-iphone
    • http://en.wikipedia.org/wiki/Justine_Ezarik
    • http://en.wikipedia.org/wiki/List_of_U.S._states_and_territories_by_population
    • http://www.istrategylabs.com/2009/02/twitter-2009-demographics-and-statistics/
    • http:// www.sysomos.com/insidetwitter /