Twitter

Housekeeping
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Win a Free Book
We will watch Twitter for the first message from this group.
If you’re already on Twitter and you win, we’ll also give a book to the first NEW user.

Win a Free Book
Send a text message to 40404 which says “At #FBChamber Twitter talk from @lach & @coach4growth”
You will receive a reply from Twitter
Reply with “Signup”
You will receive a reply from Twitter
Reply with the username you want
You’re done!

Tribes?
“ Lasting and substantive change can be best effected by a tribe: a group of people connected to each other, to a leader and to an idea.”
Everyone who played along gets a free copy of Seth’s newest e-book: “What matters now”
Page 47, by Gary “Vay-ner-chuck” speaks about the importance of Social Media

Origins
Founded in 2006
Asked “What are you doing?”
Informal and short, it lives between blog posts (informal, long) and emails (formal, long)
Can be updated by phone, email, rss, web, Facebook, your thoughts…

Timeline 2006 2009 2007 2008 2010 40 Million!

Usage
Twitter now has over 40 million users
Would be the most populous state in the US
Less than half of Twitter users use Twitter.com
If Twitter were a country, it would be the 32 nd largest… 10% more populous than Canada.

Age of Users

Demographics

How Twitter Works

How Twitter Works
User signs up for Twitter via SMS or Web
User posts updates
Other users follow user to see her updates in their timeline
Interconnected network forms of users following other users
Each timeline is unique, based on who you follow

Tweet-speak RT @reply #hashtag http://is.gd/12G56

Mentions
Mentions are designated with the at sign
A mention is directed toward a particular user, but still public
You can mention multiple users in a single post
Short twitter names help you get mentioned more
@

Re-Tweets
Re-Tweets are market with a “RT” and a mention of the Twitter user
Re-Tweets are like forwards, they mention a user, but are displayed for your followers
Keep your updates short if you want to get re-tweeted.
RT

Hashtags
Categories are called “Hashtags”
The pound sign is prefixed to a single word to create a tag
The pound sign is called the hash mark in English, hence Hashtag.
Hashtags were invented during the San Diego wildfires
#

Tiny Urls
Because of the character restriction, users had to get creative
Services convert long urls to short urls
http://www.washingtontimes.com/news/2009/dec/15/three-taxing-temptations/ becomes http://bit.ly/70djLG
Use bit.ly which provides performance reports and analytics

Tweet Shrinking
Because you are limited to 140 characters, sometimes it is useful to shorten your tweets.
‘ cause u r limited 2 140 chars, it’s useful 2 shortn ur tweets.
TweetShrink.com will shorten for you
TweetDeck has shrinking built in
Avoid shrinking, be succinct instead
Character limits make shortening necessary.

Twitter Talk

Social Media Ethos
Communication needs to be
Direct
Transparent
Fast
No more press-release-speak
A headline is not a tweet
It is up to you to be transparent
Reply directly to conversations

Social Media Ethos
Speak in first person
Identify yourself
Reply to conversations
Don’t spam
Contribute and promote
Re-Tweet whenever you can

Rumor Control
Engage directly
Reply with facts
Link to pertinent information
Learn and use hashtags
Keep your ear to the ground

Contest Tweet whether you are in a popular or niche demographic for Twitter, tag it with #demographics

Established Brands

Comcast

Starbucks

Ellen DeGeneres

Ashton Kutcher

FBC OEM

Emerging Brands

iJustine

Wait… what? Who the heck is “iJustine?”

iJustine
300 page phone bill
YouTube
Twitter
NPR
ATT New billing format

Local Brands

Sugar Land Spec’s Coffee Groundz Fort Bend Rotary Fort Bend ISD 39 News Missouri City Only Katy St. Arnold’s KTRK KHOU KPRC

Contest
Follow Fort Bend county OEM (fbcoem) by tweeting “follow fbcoem”
Mention FBCOEM in a tweet about this seminar

Application for You

Application for Small Business
“ All things being equal, we prefer to do business with people we know, like, and trust.” - Bob Burg
Everybody who is considering doing business with you has one question on the top of their mind…
My primary goal as a business owner using Twitter is Social Capital !

Social Capital
Build Trust
Be Personable/Authentic
Create Community
Thought Leadership
Share Helpful Resources
Top of the Mind Awareness
Respectful Offers (90/10 Rule)

Business Benefits
Generate leads (awareness, networking)
Drive traffic to your website or blog
Create better relationships with customers
Locate resources/information
Follow your competition/industry
Conduct research/Find new ideas
Create ad-hoc communities/promote live events/promote your customers (PR)

Leverage Lists
Lists are groups of Twitter users
Lists are created by users
Lists can be followed, instead of following everyone in the list
You can maintain a list of “customers,” people will want to be on the list
You can maintain a list of SMEs in your industry which customers will follow
You may get listed, allowing you to see how others are categorizing you
You can follow SME lists to keep up on industry trends
@Scobleizer/ venture-capitalists

How to Be Interesting…
Two Types of Tweets:
Broadcast
Conversations
Use “broadcasts” to make sure the information you want to share gets across.
Use “conversation” tweets to turn those followers into a community.

How to Be Interesting…
Link Tweet: “This is what I’m into now”
Classic Tweet: “This is what I’m doing now”
Opinion Tweet: “This is what I’m thinking now:
Mission Accomplished Tweet: “This is what I’ve just done”
Entertainment Tweet: “I’m making you laugh”
Question Tweet: “Can you help me w/something?”
Picture Tweet: “Look at what I see” (twitpic)

Searching and Monitoring
TweetDeck custom columns
NutShellMail
http://search.twitter.com
Tag yourself
Search for misspellings
Reply to mentions

More Resources

Resources
Mashable Twitter Guide Book
http://mashable.com/2009/08/05/twitter-guide-book-download/
Mashable’s Twitter Page
http://mashable.com/tag/twitter/
Twitter in Plain English
http://www.commoncraft.com/Twitter

Resources
WeFollow (Directory) - http://wefollow.com
Mr.Tweet (Increase your followers) - http://mrtweet.com/
TweetStats - http://tweetstats.com/
BagTheWed (Twitter Tips) - http://bagtheweb.com/b/4QfhjBOseBAF

Twitter Applications
Computer
TweetDeck
BlackBerry
Open Beak
iPhone
Tweetie
Android
TwitDroid

Questions

Contact Us Glenn Smith The Growth Coach Phone: +1 281 841-6680 Email: g.smith@thegrowthcoach.com Web: http:// www.thegrowthcoachhouston.com / Lach Mullen Fort Bend County OEM Phone: +1 832 361-9978 Email: lachlan.mullen@co.fort-bend.tx.us Web: http:// www.fbcoem.org /

Bibliography
http://www.techcrunch.com/2009/06/10/the-more-followers-you-have-the-more-you-tweet-or-is-it-the-other-way-around/
http://mashable.com/2009/11/04/twitter-lists-uses/
http://gizmodo.com/5135117/iphone-twitter-app-battlemodo-best-and-worst-twitter-apps-for-iphone
http://en.wikipedia.org/wiki/Justine_Ezarik
http://en.wikipedia.org/wiki/List_of_U.S._states_and_territories_by_population
http://www.istrategylabs.com/2009/02/twitter-2009-demographics-and-statistics/
http:// www.sysomos.com/insidetwitter /

Twitter

by Fort Bend County Office of Emergency Management on Dec 16, 2009

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Twitter — Presentation Transcript

http://www.fbcoem.org	3
http://bagtheweb.com	2