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Presentation for the Fort Bend Chamber

Presentation for the Fort Bend Chamber

Published in: Technology, Design
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  • Brand is emotive
  • Transcript

    • 1. Twitter
    • 2. Housekeeping
      • This presentation is available online.
      • This presentation is interactive, you will need your phone
      • We will be available for questions afterwards
    • 3. Win a Free Book
      • We will watch Twitter for the first message from this group.
      • If you’re already on Twitter and you win, we’ll also give a book to the first NEW user.
    • 4. Win a Free Book
      • Send a text message to 40404 which says “At #FBChamber Twitter talk from @lach & @coach4growth”
        • You will receive a reply from Twitter
      • Reply with “Signup”
        • You will receive a reply from Twitter
      • Reply with the username you want
        • You’re done!
    • 5. Tribes?
      • “ Lasting and substantive change can be best effected by a tribe: a group of people connected to each other, to a leader and to an idea.”
      • Everyone who played along gets a free copy of Seth’s newest e-book: “What matters now”
      • Page 47, by Gary “Vay-ner-chuck” speaks about the importance of Social Media
    • 6. Origins
      • Founded in 2006
      • Asked “What are you doing?”
      • Informal and short, it lives between blog posts (informal, long) and emails (formal, long)
      • Can be updated by phone, email, rss, web, Facebook, your thoughts…
    • 7.  
    • 8. Timeline 2006 2009 2007 2008 2010 40 Million!
    • 9. Usage
      • Twitter now has over 40 million users
        • Would be the most populous state in the US
      • Less than half of Twitter users use Twitter.com
      • If Twitter were a country, it would be the 32 nd largest… 10% more populous than Canada.
    • 10. Age of Users
    • 11. Demographics
    • 12. How Twitter Works
    • 13. How Twitter Works
      • User signs up for Twitter via SMS or Web
      • User posts updates
      • Other users follow user to see her updates in their timeline
      • Interconnected network forms of users following other users
      • Each timeline is unique, based on who you follow
    • 14. Tweet-speak RT @reply #hashtag http://is.gd/12G56
    • 15. Mentions
      • Mentions are designated with the at sign
      • A mention is directed toward a particular user, but still public
      • You can mention multiple users in a single post
      • Short twitter names help you get mentioned more
      @
    • 16. Re-Tweets
      • Re-Tweets are market with a “RT” and a mention of the Twitter user
      • Re-Tweets are like forwards, they mention a user, but are displayed for your followers
      • Keep your updates short if you want to get re-tweeted.
      RT
    • 17. Hashtags
      • Categories are called “Hashtags”
      • The pound sign is prefixed to a single word to create a tag
      • The pound sign is called the hash mark in English, hence Hashtag.
      • Hashtags were invented during the San Diego wildfires
      #
    • 18. Tiny Urls
      • Because of the character restriction, users had to get creative
      • Services convert long urls to short urls
      • http://www.washingtontimes.com/news/2009/dec/15/three-taxing-temptations/ becomes http://bit.ly/70djLG
      • Use bit.ly which provides performance reports and analytics
    • 19. Tweet Shrinking
      • Because you are limited to 140 characters, sometimes it is useful to shorten your tweets.
      • ‘ cause u r limited 2 140 chars, it’s useful 2 shortn ur tweets.
      • TweetShrink.com will shorten for you
      • TweetDeck has shrinking built in
      • Avoid shrinking, be succinct instead
      • Character limits make shortening necessary.
    • 20. Twitter Talk
    • 21. Social Media Ethos
      • Communication needs to be
        • Direct
        • Transparent
        • Fast
      • No more press-release-speak
      • A headline is not a tweet
      • It is up to you to be transparent
      • Reply directly to conversations
    • 22. Social Media Ethos
      • Speak in first person
      • Identify yourself
      • Reply to conversations
      • Don’t spam
      • Contribute and promote
      • Re-Tweet whenever you can
    • 23. Rumor Control
      • Engage directly
      • Reply with facts
      • Link to pertinent information
      • Learn and use hashtags
      • Keep your ear to the ground
    • 24. Contest Tweet whether you are in a popular or niche demographic for Twitter, tag it with #demographics
    • 25. Established Brands
    • 26. Comcast
    • 27. Starbucks
    • 28. NASA
    • 29. Ellen DeGeneres
    • 30. Ashton Kutcher
    • 31. FBC OEM
    • 32. Emerging Brands
    • 33. iJustine
    • 34. Wait… what? Who the heck is “iJustine?”
    • 35. iJustine
      • 300 page phone bill
      • YouTube
      • Twitter
      • NPR
      • ATT New billing format
    • 36. Local Brands
    • 37. Sugar Land Spec’s Coffee Groundz Fort Bend Rotary Fort Bend ISD 39 News Missouri City Only Katy St. Arnold’s KTRK KHOU KPRC
    • 38. Contest
      • Follow Fort Bend county OEM (fbcoem) by tweeting “follow fbcoem”
      • Mention FBCOEM in a tweet about this seminar
    • 39. Application for You
    • 40. Application for Small Business
      • “ All things being equal, we prefer to do business with people we know, like, and trust.” - Bob Burg
      • Everybody who is considering doing business with you has one question on the top of their mind…
      • My primary goal as a business owner using Twitter is Social Capital !
    • 41. Social Capital
      • Build Trust
      • Be Personable/Authentic
      • Create Community
      • Thought Leadership
      • Share Helpful Resources
      • Top of the Mind Awareness
      • Respectful Offers (90/10 Rule)
    • 42. Business Benefits
      • Generate leads (awareness, networking)
      • Drive traffic to your website or blog
      • Create better relationships with customers
      • Locate resources/information
      • Follow your competition/industry
      • Conduct research/Find new ideas
      • Create ad-hoc communities/promote live events/promote your customers (PR)
    • 43. Leverage Lists
      • Lists are groups of Twitter users
      • Lists are created by users
      • Lists can be followed, instead of following everyone in the list
      • You can maintain a list of “customers,” people will want to be on the list
      • You can maintain a list of SMEs in your industry which customers will follow
      • You may get listed, allowing you to see how others are categorizing you
      • You can follow SME lists to keep up on industry trends
        • @Scobleizer/ venture-capitalists
    • 44. How to Be Interesting…
      • Two Types of Tweets:
      • Broadcast
      • Conversations
      • Use “broadcasts” to make sure the information you want to share gets across.
      • Use “conversation” tweets to turn those followers into a community.
    • 45. How to Be Interesting…
      • Link Tweet: “This is what I’m into now”
      • Classic Tweet: “This is what I’m doing now”
      • Opinion Tweet: “This is what I’m thinking now:
      • Mission Accomplished Tweet: “This is what I’ve just done”
      • Entertainment Tweet: “I’m making you laugh”
      • Question Tweet: “Can you help me w/something?”
      • Picture Tweet: “Look at what I see” (twitpic)
    • 46. Searching and Monitoring
      • TweetDeck custom columns
      • NutShellMail
      • http://search.twitter.com
      • Tag yourself
      • Search for misspellings
      • Reply to mentions
    • 47. More Resources
    • 48. Resources
      • Mashable Twitter Guide Book
        • http://mashable.com/2009/08/05/twitter-guide-book-download/
      • Mashable’s Twitter Page
        • http://mashable.com/tag/twitter/
      • Twitter in Plain English
        • http://www.commoncraft.com/Twitter
    • 49. Resources
      • WeFollow (Directory) - http://wefollow.com
      • Mr.Tweet (Increase your followers) - http://mrtweet.com/
      • TweetStats - http://tweetstats.com/
      • BagTheWed (Twitter Tips) - http://bagtheweb.com/b/4QfhjBOseBAF
    • 50. Twitter Applications
      • Computer
        • TweetDeck
      • BlackBerry
        • Open Beak
      • iPhone
        • Tweetie
      • Android
        • TwitDroid
    • 51. Questions
    • 52. Contact Us Glenn Smith The Growth Coach Phone: +1 281 841-6680 Email: g.smith@thegrowthcoach.com Web: http:// www.thegrowthcoachhouston.com / Lach Mullen Fort Bend County OEM Phone: +1 832 361-9978 Email: lachlan.mullen@co.fort-bend.tx.us Web: http:// www.fbcoem.org /
    • 53. Bibliography
      • http://www.techcrunch.com/2009/06/10/the-more-followers-you-have-the-more-you-tweet-or-is-it-the-other-way-around/
      • http://mashable.com/2009/11/04/twitter-lists-uses/
      • http://gizmodo.com/5135117/iphone-twitter-app-battlemodo-best-and-worst-twitter-apps-for-iphone
      • http://en.wikipedia.org/wiki/Justine_Ezarik
      • http://en.wikipedia.org/wiki/List_of_U.S._states_and_territories_by_population
      • http://www.istrategylabs.com/2009/02/twitter-2009-demographics-and-statistics/
      • http:// www.sysomos.com/insidetwitter /

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