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Engaging The Conversation
 

Engaging The Conversation

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Primer on Social Media and how it can be used during a Crisis

Primer on Social Media and how it can be used during a Crisis

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  • I had the opportunity to sit in this presentation, July 11, 2009, as given by Lachlan; great job! His passion for serving the community with his knowledge and abilities in this area came through clearly. Thank you Mr. Mullen.
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    Engaging The Conversation Engaging The Conversation Presentation Transcript

    • Engaging the Conversation
    • Media is shifting Source: graphicdesignr.net/papercuts
    • Media is shifting 43% 39% 5 4 9 Web Both 5 Print 34 25 2006 2008 Source: http://pewresearch.org/pubs/1133/decline-print-newspapers-increased-online-news
    • New News Channels • Online traditional publications – NYTimes.com – WallstreetJournal.com – SeattlePI.com • Mobile traditional publications – USA Today iPhone app
    • New News Channels • News Aggregators – Google News • Social News Aggregators – Digg.com
    • New News Sources • Drudge Report • TMZ • Daily Show • Word of Mouth / Social Media
    • The Conversation • Word of mouth communication is the oldest and most powerful form of communication • We trust what our friends tell us • We trust what our friend’s friends tell us • We trust anything enough people tell us
    • Social Media • Social Media is a digital conversation • Information flows along relational lines • The “wisdom of the crowds” determines news
    • Social Media is Fast
    • Social Media is Direct
    • Social Media is Noisy
    • Social Media Takes Work
    • Guidelines for Social Media • Only use what you can utilize • Spend time to build trust – Be authentic – Be honest • Promote via your non-social networks • Stay engaged
    • Types of Sites • Social Networks – Meeting, finding, connecting • Multimedia – Sharing, learning • Bookmarking – Link sharing, “the cloud” • News – News sharing, opinion sharing
    • Types of Sites • Reviews – Sharing reviews of companies, services • Blogs – Opinion sharing, news sources • Microblogs – Sharing short updates • Wikis – Collaboration
    • How does Twitter Work? Source: http://www.youtube.com/watch?v=ddO9idmax0o
    • How to use Twitter • Post short recaps of News Releases • Post quirky things: show your personality • Post data • Chat with people • Virtual police scanner • “Hashtag” yourself • Get a “Verified Account”
    • Twitter Tools • TweetDeck (PC / Mac) • Tweetie (iPhone) • Über Twitter (Blackberry) • Twitta (Android) • Tiny Twitter / SMS (Others)
    • How to use Facebook • Set up a page for your organization – http://www.facebook.com/pages/create.php – Address, Hours, Website • Import RSS feed as notes – Edit Page >Notes – Admin Options> Edit > Import a blog • Advertise your Page • NEW! Get a “vanity url” for your page • Monitor results
    • How to use YouTube • Load “backgrounder” videos • Load informal commentary on News Releases • Load relevant breaking news as appropriate • Capture video of interviews and post unedited • Favorite other relevant videos • Comment, comment, comment!
    • Source: http://www.ovrdrv.com/social-media-map/
    • How do I choose the right one? • Works for me – Does it meet my operational objectives? • Widespread use – Will the community already be using it? • Open standards – Is it easy to access? • Integration – Can it be tied into my existing systems?
    • Recommendations • IntenseDebate – Add comments to your existing website – Easy to moderate via email – Easy to add to your website – Keeps community on your website
    • Recommendations • ShareThis – Let users share your content however they want – Works with existing content – Promotes your message – Crowdsourcing
    • Recommendations • Twitter – Free opt-in SMS and Mobile updates – As easy to use as texting – Clean, simple, fast – Can be tied into PIER – Lots of buzz!
    • Recommendations • YouTube – Share your videos – Favorite recommended videos – Embed on your site – Free hosting – Special Gov accounts
    • Recommendations • Facebook – Widely used – Click-happy users – Can be tied into PIER – Wide demographic – Large userbase
    • Recommendations • Flickr Pro – Costs $20 a year – Can upload from your phone – Allows comments – Can be linked to from site – Wide userbase
    • Recommendations • Wordpress – Set up a blog in 15 minutes – Lets you control message informally – Gives you a personal touch
    • Recommendations • PIER System – Manages communication with community – Inquiries are very social – Allows integration with other services – Widely used regionally
    • What we did • Added comments to documents – User participation on interesting documents • Added ShareThis link to documents – Allows visitors to bookmark site • Twitter – All alerts go straight to twitter – Jeff updates from phone • SlideShare
    • What we did • Video on Vimeo – Did not have YouTube gov account at time – Lets us embed video on homepage for free • Facebook Page – Information page on Facebook – Updates post automatically • Blog – Jeff updates blog for emergency managers – Blog and site traffic tightly correlated
    • Crisis Use • Important tools – YouTube – Twitter – Del.icio.us – Flickr • Develop a policy and job aids for SM
    • Crisis Use • Have a “Web Specialist” in your JIC/IC • Set a tag – FBHazMat, GalvRain, HtownBrown – “Hey internet, tag your posts with #GalvRain, we’re doing the same!” • Use TwitterSpy to “listen in” • Tweet frequent updates
    • Crisis Use • Images and videos go a long way, USE THEM – Pictures of the IC, show your activity – Shoot yourself (evenings work well) • Don’t obsess over prose • ReTweet when at a loss • Band together, we can help each other! • Get your kids to help
    • Crisis Use • Use Firefox – Windows for topics, tabs for pages – Get approval and installation before crisis • Keep a log using Del.icio.us – Bookmark everything you find – Search for your tags
    • In Review • Traditional media is reaching less and less • Social media can help you • Take it slow • Invest the time • Build trust • Learn from others • JUST DO IT! (Now would be good…)
    • Questions and Comments Lach Mullen Regional Public Information System Administrator lachlan.mullen@co.fort-bend.tx.us http://www.twitter.com/lach