What is adventure travel Mission and Purpose- to grow and professionalize the adventure travel industry worldwide. We’re here to help grow our member’s businesses, always with an eye toward sustainable growth and developmentMore than 720members representing more than 70 nations. 60+ % TO’s, 62 or so TB’s, then Industry Partners
Benchmark research: Adventure Tourism Market Report study by GWU, ATTA and Xola ConsultingAdventure travelers are affluent, educated, and spent more than $89 billion (excluding airfare and gear/clothing)Study surveyed people from Latin America, North America and Europe, regions that account for roughly 70% of all international travel
In February we surveyed 300 tour operators and 100 tourist boards for this data
Reason for this study is to see if the industry is growing – ‘how many people are employed in your company’. Just a way for us to gauge the breadth of the industry’s growth. Also, anecdotal growth can be seen from the large number of inquiries from new and start-up companies we’re getting
Asked this question because members are always wondering what people are doing with their marketing dollars.
100+ tourism boards surveyed to determine where adventure fits in their priorities. It obviously matters tremendously because they are the largest marketers of tourism product, so the more the boards believe in and market adventure, the more the whole industry benefits.about half of tourism boards are increasing their budgets for adventure tourism.Guarantee 15 years ago this number was a LOT lower
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Grootbos PrivateNature Reserve Members of theAdventure Travel Trade Association
Members Total 723 Corporate members Tour Operators 496(193 are buyers) Tourism Boards 60 Industry Partners 139 Association Partners 28
Destinations Buyers (Sellers) South America 104 (31) Africa 95 (41) Asia 90 (27) Europe 86 (38) North America 84 (7) Arctic/Antarctic41 Middle East 31 (10) South Pacific 37 (5)
Location of Members North America 55% Europe 19% South America 11% Asia 8% Africa 5% Oceania 2%
Jenman Safaris Ithala Game Reserve ATTA Research Initiatives
Adventure Tourism represents an $89 billion market