www.fazendazapico.com ZULIMA ZAPICO ALONSO ANSUR ZAPICO ALONSO [email_address] [email_address]
There is a place . . . Where life . . . Nature . . . Oxygen . . . Are Sustainable “ Fazenda Zapico Project ”
THE PROJECT Fazenda Zapico consists of two related phases that interact with each other. PHASE A . It includes a hotel project based on selective and exclusive tourism. PHASE B . The completion of a complex of luxury bungalows in front of the hotel to complement the operation of the hotel.
WHY BRASIL ? <ul><li>Competent, regulated banks, low risk exposure. </li></ul><ul><li>No credit bubble and estate with real growth potential sectors. </li></ul><ul><li>Strong domestic market with a growing purchasing power and in proportion to the population. </li></ul><ul><li>The most ‘green’ energy matrix in the world, regardless of imported oil. </li></ul><ul><li>Political stability, in which democracy has been enthroned as national heritage. </li></ul><ul><li>Economic stability and adequate regulatory structure. </li></ul><ul><li>Major food exporter in the world, ensuring foreign large sales at any stage. </li></ul><ul><li>Diversified export market, with buyers worldwide and GOODS increasing added value. </li></ul>
<ul><li>The country acts as a platform for addressing the Mercosur which consists of Brazil itself, Argentina, Uruguay, Paraguay and Venezuela </li></ul>WHY BRASIL ? <ul><li>In recent times, Brazil is still a safe haven for many foreign businessmen. Consultations from American and European firms wishing to enter the Brazilian market increased by 78% in January 2009 in comparison to the previous year. </li></ul><ul><li>Fabulous internal consumer market. </li></ul><ul><li>With the fifth largest population in the world and the eighth largest economy on the planet, Brazil is without a doubt, a market for excellence in a globalized world. </li></ul>
LOCATION Fazenda Zapico is located in Morro de Sao Paulo, one of the thirty-six islands comprising the archipelago Tinharé. With a population of 11,700 inhabitants, the island covers 450 km2 and is located 60 kilometers from Salvador de Bahia.
ACCESSIBILITY <ul><li>Plane : 25 minute flight from Salvador International Airport Luis Eduardo Magalhaes, Bahia. </li></ul>Car : 2 Hours drive to Valença, the closest city to the island from which you can take 15 min boat rides to Morro. Catamaran : 1.30 / 2 hours from the maritime terminal opposite the market model of Salvador.
WEATHER <ul><li>The tropical climate prevails throughout the year, with an average of 26/28 degrees, cooling down in July and August at a temperature of 24/26 degrees. </li></ul>
<ul><li>Magical experience being part of a natural environment full of light and color ... </li></ul>
FHASE A <ul><li>Complete refurbishment of the hotel complex consisting of apartments and bungalows spread over 187.500 sq ft (17,408 m2). </li></ul><ul><li>With the dreamy nature of the existing hotel and the fact that it is already constructed with materials of excellent quality, we will create an environment with open spaces, glass walls, tropical trees and flowers, an outdoor bamboo spa, chill-out areas to relax and different areas to perform activities. </li></ul><ul><li>Essentially it will have a touch of avant-garde design integrated into the spirit of Bahía, a mixture of African magic and the Brazilian sensuality thereby creating an eco - chic atmosphere! for people eagered to disconnect from their daily routine in a tropical paradise, enjoying a unique service and living a new adventure every day! </li></ul><ul><li>We will devise an annual programme of varied activities, directed and well segmented to our customers’ taste. </li></ul>
<ul><li>What is on offer are: </li></ul><ul><li>anti stress-adventure camps , aimed at an audience that wants to get the most out of their free time releasing emotional tension and re-energizing without having to worry about anything . </li></ul><ul><li>To perform vacation programs for people seeking to escape their daily routine, connect with nature, feel good about themselves, pampering and amusing themselves . </li></ul>
Return to those childhood camps where you had an amazing time and came home full of energy, and translate them now into an adult version, adding sophistication and comfort but with the same spirit to get back those childhood feelings.
KEY POINTS <ul><li>This first part will be based on two key points: </li></ul><ul><li>-Marketing plan with clear strategies and focused on the target already defined, with a commercial department that will develop the action plan previously drawn towards our objective. </li></ul><ul><li>-Management prepared to develop the project, aware of the zone and peculiarities of the place where it is performed, accustomed to dealing with the “ more exclusive ” public with a tour and verifiable experience in the sector which supports them with regard to the development of the project "Fazenda Zapico" </li></ul>
<ul><li>Chocotherapy </li></ul><ul><li>Aromatherapy </li></ul><ul><li>Hot stones </li></ul><ul><li>Fruit exfoliation </li></ul><ul><li>Seaweed and mud wraps </li></ul><ul><li>Hydrotherapy </li></ul><ul><li>Reflexology </li></ul><ul><li>Anti-stress </li></ul><ul><li>Weight loss </li></ul><ul><li>Cosmetic treatments </li></ul><ul><li>Detox </li></ul><ul><li>Anti – age/rejuvinating </li></ul><ul><li>Shiatsu </li></ul>Treatment SPA Thai style with open structures separated by bamboo, our Spa will allow enjoyment of the latest trends in treatments and therapies achieving well-being of body and mind while relaxing in the aroma and tropical freshness coupled with the sensuality of the sea.
Activities in Fazenda Zapico - <ul><li>- Yoga </li></ul><ul><li>- Capoeira </li></ul><ul><li>- Flamenco dance </li></ul><ul><li>Druming leason </li></ul><ul><li>Bahian and Spanish cuisine </li></ul><ul><li>Drums </li></ul><ul><li>Painting classes - Theatre - Dance Bahia - Percussion and African dance - Dance of the orixas </li></ul>- Horse riding and biking through the jungle and beaches - Parties in the boat with cocktails and delicious oyster tastings in the same place they are caught . - Kayak - Catamarán - Boat excursions along the beautiful Sea archipelago . - Spearfishing - Trekking - Diving and snorkeling - Therapeutic mud baths in the mountains overlooking the sea
FHASE B <ul><li>Opposite the hotel we will build the luxury bungalow complex in a total area of 293.000sq ft (27,200 m2). </li></ul><ul><li>These bungalows are going to be built with the same architectural parameters, increasing the capacity and possibilities of the hotel. </li></ul>
<ul><li>- Bahia and especially its capital Salvador de Bahia known as “ City of happiness ”, is considered the soul of Brazil, different cultures and races are mixed resulting in the most authentic Brazilian style. Full of natural beauty and cultural richness with a friendly and cheerful population. </li></ul><ul><li>-Due to its recent opening to the tourist market, Brazil is new to this sector therefore there is a deficiency of ideas in the competition, especially in relation to products intended for an audience of high economic level and eager for new concepts. </li></ul><ul><li>- On the one hand the geographical location of Salvador and Morro de Sao Paulo enables us to target direct marketing to certain places within the country and Sao Paulo , financial and business capital of South America, at only 2.30 h of flight and where we find a per capita income as high as the stress level of its inhabitants. This means a great potential in our target audience who are in need of a nearby location, but exotic and different to combat stress while relaxing and having fun. Brasilia is also headquarters of embassies and therefore with plenty of foreign visitors who want to know a more authentic Brazil especially if it is just 1.30 hrs flight and provides comfort, exclusivity and security in their adventure. </li></ul><ul><li> - On the other side it is a Bay recently opened to direct flights from and to the U.S . with Salvador-Miami who have had great success starting to look a great movement of the American public that, as we all know, like to travel to exotic locations, but always in a safe and planned manner so as not to waste the little free available time . </li></ul>CONTEXT IN WHICH IS THE COMPANY IS FRAMED
<ul><li>METHODOLOGY OF THE COMPANY </li></ul><ul><li>- Special skills of managers and management development of the idea with a longstanding experience in dealing with the most demanding public having worked for a number of years in one of the most important companies in integral organizing events of all kinds as is Admirable Crichton, based in London and world reference in the sector. </li></ul><ul><li>- Managing in this idea becomes even more important if we consider the place where they will develop the business. Anyone who knows Brazil and in particular the state of Bahia knows that to run a business there has to be made a “special paste”, but if you are, that success is more assured. </li></ul><ul><li>- It is essential to be clear about the customers’ ultimate goal and the reason why they seek our services so that at the end of their holiday they feel completely satisfied and happy. That will be the outcome that we will provide and this requires the right spirit, creativity and experience to know how to treat them and what to offer them . </li></ul><ul><li>- Comprehensive selection of training and human resources as part of Fazenda Zapico . The service will be carefully chosen and will be in constant contact with management. (Weekly meetings, training etc.). </li></ul>