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Locally informed, globally inspired
Presentation Guidelines 2013
My Destination Marbella
MyDestination.com/Marbella
Targeting the local and global visitors to Marbella, 365 days a year.
Contents
• Who are we and what do we do?
• Business ...
A sophisticated global travel guide with a unique local touch
Destination guides with a difference
• My Destination was cr...
A rapidly expanding company with a proven formula
6 continents, 120 destinations and growing…
Locally informed,
Globally i...
We have a HUGE global audience (Stats correct March 2013)
The Global statistics
Page 1 of Google via Google ads and organic ranking
How do people find My Destination?
1. SEO - First page Google results ...
Global scale campaigns that captivate the online world
How do people find My Destination?
2. Global Marketing campaigns
My...
Local marketing targets tourists and the local community
How do people find My Destination?
3. Local Marketing campaigns
T...
We engage with people on social media and direct them to the sites
How do people find My Destination?
4. Social media
All ...
Google Field Trip is the first of many partnerships we will form in 2013
How do people find My Destination?
5. Partnership...
A proven track record of delivery
Why choose us for your online exposure?
WORLD CLASS
Our Head office team are leading the...
Exposing your local business online to thousands of global customers
What do we do?
• Showcase your business 24 hours a da...
My Destination gives targeted, multimedia rich online exposure
What’s included in a Business Profile
My Destination gives targeted, multimedia rich online exposure
3 tiers of promotion to choose from
“The Platinum package
i...
Virtual tours and video all inclusive in our business profile packages
Multimedia – our signature product
FACT : Multimedi...
Multimedia videos
Multimedia is proven to stimulate higher customer engagement
• Information about travel products includi...
Our multimedia works online and offline to help your business
Multimedia virtual tours and images
“Having a Virtual tour o...
Our Client Interface enables you to view your exposure figures 24/7
The Client interface
What’s included:
• A Dedicated lo...
Encourage customers to choose your business
Recommended badge
‘Recommended’ badge links directly
through to your profile p...
Flash animated adverts can TRIPLE the interaction and ROI
Further exposure options – Display advertising
What’s included:
...
My Destination makes travel experiences more enriched
All the extras!
In addition to main content sections on the site we ...
A proven track record of delivery
Testimonials
“We have seen immense value added to our business through our gold profile ...
Local, national, international brands – all have success with us
Familiar names that work with us
Targeting the local and global visitors to Marbella, 365 days a year.
Summary
• Locally informed, globally inspired
• Mult...
Locally informed, globally inspired
Presentation 2013
My Destination Marbella
Jessica White
Jessica.white@mydestination.co...
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My Destination Marbella presentation material 2013

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The latest Media Pack for the My Destination Marbella marketing platform. One of the most cost effective marketing solutions available including video, 360º vitual tours, photography, events promotion, social media promotion and much more!

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Transcript of "My Destination Marbella presentation material 2013"

  1. 1. Locally informed, globally inspired Presentation Guidelines 2013 My Destination Marbella MyDestination.com/Marbella
  2. 2. Targeting the local and global visitors to Marbella, 365 days a year. Contents • Who are we and what do we do? • Business Profiles • Social Media • Multimedia • Summary
  3. 3. A sophisticated global travel guide with a unique local touch Destination guides with a difference • My Destination was created in 2006 • My Destination is multi-award winning • My Destination now attracts over 18 million users a year • Local businesses that work with us receive an exceptional marketing platform to showcase their company 365, 24/7 • My Destination gives results! Neil Waller and James Street, Co-Founders We have helped thousands of businesses to present and promote their products worldwide.
  4. 4. A rapidly expanding company with a proven formula 6 continents, 120 destinations and growing… Locally informed, Globally inspired.
  5. 5. We have a HUGE global audience (Stats correct March 2013) The Global statistics
  6. 6. Page 1 of Google via Google ads and organic ranking How do people find My Destination? 1. SEO - First page Google results and Google Ads We also use strategic Google advertising to ensure that we are positioned on the first page of search results while our Head office SEO team work on our organic ranking for new parts of the site. If someone is looking for Marbella information in Google…they will find My Destination Marbella!
  7. 7. Global scale campaigns that captivate the online world How do people find My Destination? 2. Global Marketing campaigns My Destination latest Global campaign was the Biggest, Baddest, Bucket List competition-the largest prize in travel to date with entries from over 115 countries and millions of views on the websites as a result The winners are just about to start their journey of a lifetime and the Global press, social media networks and travel bloggers of the world are eager to follow their adventures giving us a viral Global campaign for the brand When My Destination promotes their brand globally they do it on a huge scale!
  8. 8. Local marketing targets tourists and the local community How do people find My Destination? 3. Local Marketing campaigns The local experts on the ground organise their own local marketing campaigns too including: • Radio advertising and talk shows • Magazines and written travel features • Flyers • Branded merchandise • Promotion by the local Tourist office • Sponsorship and photographic coverage of local events
  9. 9. We engage with people on social media and direct them to the sites How do people find My Destination? 4. Social media All social networks updated daily with links to the site
  10. 10. Google Field Trip is the first of many partnerships we will form in 2013 How do people find My Destination? 5. Partnerships and affiliations We are thrilled and excited to have partnered up with My Destination and have access to their rich and insightful content – Yennie Solheim from Google **Google Field Trip is set to become Google’s most popular Travel APP Worldwide** Partnership with Google Field trip provides:  Worldwide promotion of our brand  Further marketing for the businesses featured  Click through incoming traffic onto our sites
  11. 11. A proven track record of delivery Why choose us for your online exposure? WORLD CLASS Our Head office team are leading the way in Technical Design and Development, SEO, Product Development, Mobile Platforms and marketing, Graphic Design, Content Writing and Social media. ORIGINAL & UNIQUE Our users don't rely on 3rd party reviews for information. Our local experts deliver the most informative, insightful and up-to-date content for our users which also means your business is represented accurately and honestly too. GLOBAL & LOCAL We are a local business just like you but we have a Global reach to your potential clients COST EFFECTIVE Our Cost per exposure rates are some of the lowest in the market and we offer all our services in one fully inclusive small monthly fee. HIGH IMPACT We offer Multimedia rich , accurate and engaging content delivering a powerful marketing solution for your business INSTANT We showcase your business in it's best light 24 hours a day 365 days a year from the moment you start working with us COMMISSION FREE There are no hidden costs and we don't take commission on the enquiries you generate via the exposure on our site. FLEXIBLE There are several different packages dependent on your budget and desire for return plus your profile can be easily updated at any time with new information and graphics. TRUSTED We have attracted over 18million users a year and growing with a regular base of returning visitor too.
  12. 12. Exposing your local business online to thousands of global customers What do we do? • Showcase your business 24 hours a day, 365 days a year both online and on mobile devices • Create cutting edge Multimedia for your business • Proactively promote and market your business to targeted potential customers • Enrich travel experiences through local expertise • Introduce you to new customers locally and internationally • Click HERE to see a business profile
  13. 13. My Destination gives targeted, multimedia rich online exposure What’s included in a Business Profile
  14. 14. My Destination gives targeted, multimedia rich online exposure 3 tiers of promotion to choose from “The Platinum package is our most exclusive proposition and guarantees the very highest level of exposure on our site for the lowest possible cost per exposure”
  15. 15. Virtual tours and video all inclusive in our business profile packages Multimedia – our signature product FACT : Multimedia generates over 500% more online interaction
  16. 16. Multimedia videos Multimedia is proven to stimulate higher customer engagement • Information about travel products including videos and reviews is vital in the purchase process • Videos are also included with our profile proposition and can be embedded into your site free of charge • It is estimated worldwide that over 4 billion videos are viewed every day!
  17. 17. Our multimedia works online and offline to help your business Multimedia virtual tours and images “Having a Virtual tour of our restaurant has really helped us in our business. Not only for our resident guests, who can view the restaurant before they come and visit, but also for our corporate events and weddings. I have clients who have never been to our restaurant before, and it can be hard to explain where they will be seated, and what views they will have from their table. Now I can just send them our virtual tour link…it helped me secure many bookings!” General Manager, Tikitano Restaurant • Virtual Tours can be embedded into your site free of charge • Virtual Tours bring a business to life online and save you time dealing with booking enquiries • Panoramic images are also created free of charge with the Virtual tour
  18. 18. Our Client Interface enables you to view your exposure figures 24/7 The Client interface What’s included: • A Dedicated login interface • Update your profile • View stats pertaining to your profile • See just how little you pay per exposure! • Contact your local expert directly
  19. 19. Encourage customers to choose your business Recommended badge ‘Recommended’ badge links directly through to your profile page
  20. 20. Flash animated adverts can TRIPLE the interaction and ROI Further exposure options – Display advertising What’s included: • Design and creation of advert • Flash Animated • Direct link to your website or profile on My Destination Marbella • Updates to design through the year What we promise: • 2 advertisers maximum per space • Minimum 12 month term Top Banner (Leaderboard size) 728x90 px Box 1 & 2 Adverts 300x250 px
  21. 21. My Destination makes travel experiences more enriched All the extras! In addition to main content sections on the site we also offer many other methods to gain additional exposure for your business… • Mobile version • Travel articles • Events Calendar • Social media promotion • Head office Blog • Recommended badges and stickers
  22. 22. A proven track record of delivery Testimonials “We have seen immense value added to our business through our gold profile on My Destination Beirut. As a matter of fact, through My Destination Beirut we have been able to target the Lebanese diaspora and foreign tourists in an economical and effective manner, which have resulted in increased sales. The professionalism of the team at My Destination Beirut and the features of the system have been second to none. Thank you guys for a revolutionary product and great service.” My Destination Beirut - Beauty Spa Sana “My Destination Zimbabwe plays a major role in assisting us with communicating with potential clients. We value the medium as a critical part of our strategy in capturing clients who live across the globe.” My Destination Zimbabwe - Rooney’s Event Hire Service “Joe and the team at My Destination Tenerife work hard to ensure we get the maximum exposure out of our restaurant profile. We’d fully recommend them to other companies.” My Destination Tenerife - Restaurante Azafran
  23. 23. Local, national, international brands – all have success with us Familiar names that work with us
  24. 24. Targeting the local and global visitors to Marbella, 365 days a year. Summary • Locally informed, globally inspired • Multimedia rich • Targeted online exposure • Cost effective • Proven Return on Investment • Guaranteed and transparent results
  25. 25. Locally informed, globally inspired Presentation 2013 My Destination Marbella Jessica White Jessica.white@mydestination.com MyDestination.com/Marbella
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