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  • 1. Facebook and Beyond: Everything You Need to Know About Social Networking
  • 2. Agenda:
    • Overview of Social Networking
    • 3. Personal and Professional Uses of Social Networking Sites
    • 4. Facebook
    • 5. LinkedIn
    • 6. Ning
    • 7. Demo-how to set up an account and use
  • What is Social Networking?
    • A website that encourages its users to interact with or network with other users.
    • 8. These web based tools allow individuals to meet, interact, collaborate and share information and media.
    • 9. These sites are quickly evolving from mere public profiles into platforms for communication, creativity, advertising, and even commerce.
    http://www.youtube.com/watch?v=6a_KF7TYKVc
  • 10. Why Social Networking so Appealing?
    Personal Use
    • People like it because it allows them to express themselves, meet new people and keep in touch with old friends.
    • 11. Professional Use
    • 12. Users can work on collaborative projects and network with colleagues or other professionals.
    *Most social networking sites today can be used both personally and professionally*
  • 13. Who’s on Facebook?
    As of August 2009:
    – Over 250 Million active users
    – Approximately 120 million access daily
    – 66% of U.S. Facebook users are out of college
    In November 2008, Facebook drew 200 million unique worldwide visitors; more than 1 in 5 people who accessed the Internet that month visited the site.
    Access Facebook on your I-Phone! In August 2009, Facebook had over 30 million daily mobile users.
  • 14. Facebook- All Grown Up
    Professional Networking – build relationships in the workplace
    Marketing your business – find customers “Social Collateral”
    Visibility for you organization
  • 15. Facebook: Personal, Professional….and Private!
    • People are using Facebook for different reasons than you.
    • 16. Think before you post.
    • 17. Be Smart! Use your privacy
    • 18. settings to your advantage.
    See this link for info on privacy settings:
    http://www.allfacebook.com/2009/02/facebook-privacy/
  • 19. Facebook: Groups vs. Pages
    What makes them different?
    Pages can only be created to represent a real public figure, artist, brand or organization, and may only be created by an official representative of that entity. Pages can be customized with rich media and interactive applications to engage Page visitors.
    Groups can be created by any user and about any topic, as a space for users to share their opinions and interest in that subject, or support a common cause. Users of Facebook can ‘join’ your group and then post messages on the ‘wall’ or in the ‘discussion forum.’
  • 20. PAGES
    • Updates go directly to a user news feed, similar to your own personal profile
    • 21. Are widely accessible – Pages can be seen and found on the wider Internet to people who aren’t members of Facebook. But even so, you have to be a member of Facebook to interact with the group.
    • 22. You can add applications to a page
    • 23. Tracking – Facebook has provided a tool for page administrators that lets them know how many visitors that they’re getting.
    • 24. Actions are documented – If a fan of your page takes action on it, such as writing on your wall or posting a video, their actions will be documented on the news feeds of their personal pages. Their friends will see the news feeds and if curious, check out your page – giving you more exposure.
    • 25. Supporters are called “Fans” – you can have unlimited fans.
  • GROUPS
    • Similar to a fan site; more informal (anyone can start a FB group about any topic)
    • 26. Only visible to Facebook members
    • 27. Includes a discussion forum
    • 28. You can message ALL group members - up to 5000 members - and your message lands right in their inbox.
    • 29. Used to promote events
    • 30. There are three different types of Groups for different purposes: Open (anyone can join), Closed (the group owner/admins have to approve all members), Secret (only the members and invitees know the group even exists).
    • 31. Members can support your cause
  • LinkedIn
    What is it?
    LinkedIn is an interconnected network of experienced professionals from around the world, representing 170 industries and 200 countries.
    You can find, be introduced to, and collaborate with qualified professionals that you need to work with to accomplish your goals.
    • Exclusively designed for making professional connections
    • 32. Use LinkedIn to exchange information, ideas and opportunities
  • Who’s on LinkedIn?
    • Over 45 million professionals in over 200 countries and territories around the world.
    • 33. A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S.
    • 34. Executives from all Fortune 500 companies are LinkedIn members.
  • Ning
    What is a “ning”?
    Ning is an online platform for users to create their own social websites and social networks.
    • The unique feature of Ning is that anyone can create their own custom social network for a particular topic or need, catering to specific audiences.
  • There are literally thousands of social networks on the web right now, but which ones should you join?