Facebook Basics

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Facebook Basics

  1. 1. Facebook: The Basics Intro to Social Networking
  2. 2. Agenda: <ul><li>Overview of Social Networking </li></ul><ul><li>Personal and Professional Uses of Social Networking Sites </li></ul><ul><li>Facebook </li></ul><ul><li>LinkedIn </li></ul>
  3. 3. What is Social Networking? <ul><li>A website that encourages its users to interact with or network with other users. </li></ul><ul><li>These web based tools allow individuals to meet, interact, collaborate and share information and media. </li></ul><ul><li>These sites are quickly evolving from mere public profiles into platforms for communication, creativity, advertising, and even commerce. </li></ul><ul><li>http:// www.youtube.com/watch?v =6a_KF7TYKVc </li></ul>
  4. 4. Why Social Networking so Appealing? <ul><li>Personal Use </li></ul><ul><li>People like it because it allows them to express themselves, meet new people and keep in touch with old friends. </li></ul><ul><li>Professional Use </li></ul><ul><li>Users can work on collaborative projects and network with colleagues or other professionals. </li></ul><ul><li>*Most social networking sites today can be used both personally and professionally* </li></ul>
  5. 5. Who’s on Facebook? As of August 2009: – Over 250 Million active users – Approximately 120 million access daily – 66% of U.S. Facebook users are out of college In November 2008, Facebook drew 200 million unique worldwide visitors; more than 1 in 5 people who accessed the Internet that month visited the site. Access Facebook on your I-Phone! In August 2009, Facebook had over 30 million daily mobile users.
  6. 6. Facebook- All Grown Up <ul><li>Professional Networking – build relationships in the workplace </li></ul><ul><li>Marketing your business – find customers “Social Collateral” </li></ul><ul><li>Visibility for you organization </li></ul>
  7. 7. Facebook: Personal, Professional….and Private! <ul><li>People are using Facebook for different reasons than you. </li></ul><ul><li>Think before you post. </li></ul><ul><li>Be Smart! Use your privacy </li></ul><ul><li>settings to your advantage. </li></ul>
  8. 8. Helpful Links: <ul><li>For info on privacy settings: </li></ul><ul><li>http://www.allfacebook.com/2009/12/facebook-privacy-new/ </li></ul><ul><li>For general information on how to use different parts of Facebook: </li></ul><ul><li>http:// mashable.com/guidebook/facebook/ </li></ul>
  9. 9. Facebook: Groups vs. Pages <ul><li>What makes them different? </li></ul><ul><li>Pages are generally created to represent a real public figure, artist, brand or organization, and may only be created by an official representative of that entity. Pages can be customized with rich media and interactive applications to engage Page visitors. </li></ul><ul><li>Groups can be created by any user and about any topic, as a space for users to share their opinions and interest in that subject, or support a common cause. Users of Facebook can ‘join’ your group and then post messages on the ‘wall’ or in the ‘discussion forum.’ Groups allow for more control but there is a 5000 member limit on the ability to send emails.. </li></ul><ul><li>See also: http://mashable.com/2009/05/27/facebook-page-vs-group/ </li></ul>
  10. 10. PAGES <ul><li>Updates go directly to a user news feed, similar to your own personal profile </li></ul><ul><li>Are widely accessible – Pages can be seen and found on the wider Internet to people who aren’t members of Facebook. But even so, you have to be a member of Facebook to interact with the group. </li></ul><ul><li>You can add applications to a page </li></ul><ul><li>Tracking – Facebook has provided a tool for page administrators that lets them know how many visitors that they’re getting. </li></ul><ul><li>Actions are documented – If a fan of your page takes action on it, such as writing on your wall or posting a video, their actions will be documented on the news feeds of their personal pages. Their friends will see the news feeds and if curious, check out your page – giving you more exposure. </li></ul><ul><li>Supporters are called “ Fans ” – you can have unlimited fans. </li></ul>
  11. 11. GROUPS <ul><li>Similar to a fan site; more informal (anyone can start a FB group about any topic) </li></ul><ul><li>Only visible to Facebook members </li></ul><ul><li>Includes a discussion forum </li></ul><ul><li>You can message ALL group members - up to 5000 members - and your message lands right in their inbox. </li></ul><ul><li>Used to promote events </li></ul><ul><li>There are three different types of Groups for different purposes: Open (anyone can join), Closed (the group owner/admins have to approve all members), Secret (only the members and invitees know the group even exists). </li></ul><ul><li>Members can support your cause </li></ul>
  12. 12. There are literally thousands of social networks on the web right now, but which ones should you join?

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