View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
Facebook3 to 5 times per week (not a hard rule)Post visual contentEncourage fans to share stories, photos & eventsPeople respond to other people’s participationAdd events to Timeline to resurface content
TwitterSeveral times a day140 charactersProvide, manage, respondFreetwitterdesigner.com = easy way to create apersonalized twitter pageBecome the trusted guide
InstagramInstagram is a free photo-sharing program and socialnetwork that was launched in October 2010. Theservice enables users to take a photo, apply adigital filter to it, and then share it with otherInstagram users they are connected to on the socialnetwork as well as on a variety of socialnetworking services. Instagram currently has 100million registered users
The best camerayou have is theone you havewith you.
PinterestOnline content curation boardsDigital bulletin boards‘What people are saying’Make boards for: gardening tips, favorite flowers,local nurseries etc.
Pinterest Contest How to Enter the Contest: First, follow us on Pinterest. Then, create a pinterest board named “Experience Fayetteville Pin It to Win It” and pin at least five Fayetteville pins that represent your ‘Fayetteville experience.’ Examples include favorite shops, restaurants, attractions or events. Show us what you love about Fayetteville, Arkansas! Once you’ve created the ultimate “Experience Fayetteville Pin It to Win It”” board, share it with us by filling out the form below.
You have to practice and buildyour network when you don’t need it so you’ll have it when you do
Take screen shotsof visitor responsesto showpeople/media ifthey ask
The dirty secret of social media: “Almost everyone will miss almost everything you do on social media” -Sree Sreenivasan
Social Media Success Formula Helpful Useful Informative Relevant Practical Actionable Timely Generous Credible Brief Entertaining Fun Occasionally Funny
VideoMicrosites w/video are 53 times more likely to get onfront page of google searchYouTube Channels “Shoot once, play anywhere”90 seconds or less
Media RelationsMake it as easy for the journalist as possible, havepeople available to interviewFocus on building relationships with the media!!Magazines work up to a year out
Geotourism“Preserve the planet & the places we love the most”
Geotourism is defined as tourism thatsustains or enhances the geographicalcharacter of a place—its environment,culture, aesthetics, heritage, and the well-being of its residents.
Geotourism incorporates the concept of sustainabletourism—that destinations should remain unspoiledfor future generations—while allowing for ways toprotect a places character.Geotourism also takes a principle from its ecotourismcousin,—that tourism revenue should promoteconservation—and extends it to culture and historyas well, that is, all distinctive assets of a place
Geotourism70% of the world will be living in cities in the next 20yearsThe #1 enemy of what we want to see is what wewant to seeSell true culture, not ‘faux culture’ - - tell your story
Key TakeawaysThird party advocates= making sure you have‘evangelists’ talking good things about your cityLeverage valuable community relationshipsMobile optimization is much more important thanhaving an ‘app’Pick one (or two or three) things and do them well