Ebusiness tig er_boingo wifi ppt

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Ebusiness tig er_boingo wifi ppt

  1. 1. Boingo - WiFi access <ul><li>Team members: </li></ul><ul><ul><li>Mary </li></ul></ul><ul><ul><li>Joyce </li></ul></ul><ul><ul><li>Flora </li></ul></ul><ul><ul><li>Sabrina </li></ul></ul><ul><ul><li>Jessica </li></ul></ul><ul><ul><li>Amanda </li></ul></ul><ul><ul><li>Echo </li></ul></ul>----By tigers
  2. 2. Contents Company & Service Description 1 Positioning & Business Model 2 Competitors & USP 3 Financial Information & Risk factors 4 5 Future Business Success
  3. 3. <ul><li>Established in 2001 by Sky Dayton </li></ul><ul><li>Headquartered in Santa Monica , Los Angeles, California </li></ul><ul><li>The President and CEO at Boingo--- David Hagan </li></ul><ul><li>Largest network of Wi-Fi hotspots </li></ul><ul><li>125,000+ hotspots worldwide </li></ul>Company Description Sky Dayton at the Web 2.0 Conference, 2005
  4. 4. Service Description <ul><li>In short, boingo sells </li></ul><ul><li>to laptops & smartphones </li></ul>
  5. 5. Positioning Who do they sell to? tech lover or gadget enthusiast who isn’t happy with 3G speed. People who always on the go and want to be connected--- Business travelers
  6. 6. Business Model BK: What is your business model, and where does Boingo derive its revenue from? 1 Retail Customer Subscription Revenue 2 Connectivity onto Boingo's aggregated network 3 Licensing of software into Telco/ISP/ MSP space
  7. 7. Competition <ul><ul><li>Direct Competitors -- from </li></ul></ul><ul><ul><li>Indirect competitors </li></ul></ul><ul><ul><li>3G,etc. </li></ul></ul><ul><ul><li>free wifi access in some places </li></ul></ul>As the world's largest network of Wi-Fi hotspots, Boingo is one of Top 10 Travel Tweeters
  8. 8. USP(unique selling point) <ul><li>Biggest network of hotspots, globally </li></ul><ul><li>Convenience (one-click access) </li></ul>
  9. 9. Financial Information <ul><li>Private owned company </li></ul><ul><li>Do a caculation </li></ul><ul><li>Before David Hagan became the CEO of boingo, he managed 600 million dollar a year business. </li></ul>
  10. 10. Risk Factors <ul><li>Technology Security </li></ul><ul><li>Price </li></ul><ul><li>Competitors </li></ul>
  11. 11. Future Business Success <ul><li>Technology Improvement </li></ul><ul><li>Price Cutting (in China) </li></ul><ul><li>Adding more hotspots (AP) </li></ul><ul><li>Cooperations with laptops/cellphones </li></ul><ul><li>Attract more Telco/ISP/MSP </li></ul>
  12. 12. Thank You !

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