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Wine tourism - Tourism does sell wine! by Elena Zeni
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Wine tourism - Tourism does sell wine! by Elena Zeni

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Presentation by Elena Zeni on how Cantine Zeni has developed its wine tourism successfully and

Presentation by Elena Zeni on how Cantine Zeni has developed its wine tourism successfully and

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  • 1. YES!ZENI ELENA Wine TourismPresentation helps to sell more wine
  • 2. The Bardolino wine region• Located in the north of Italy in the province of Verona• The province of Verona has 5 different and well developed wine regions.• The most important Veronese wine region is Valpolicella which is 15 minutes from Bardolino.
  • 3. BARDOLINO WINE Producing area• 25.000 hectares on the South-east shore of Lake Garda• 16 towns/villages• 7 months of tourism/year. Very touristic area with picturesque landscapes.• 14,000,000 visitors/year• Tourism started in 1970
  • 4. BARDOLINO WINE producing details• 2.700 Hectares of vineyards• 240.000 Hectoliters wine/year• 104 bottling wineries• Most wineries are small – from 40,000 to 500,000 bottles/year• Wine tourism started in 1984
  • 5. Founded in 1984 2009 = new approach 40 wineries 70 wineries Collaboration Collaboration events events Courses website and map
  • 6. ZENI ENOTURISM1986 = Methanol Crisis- up to 40% reduction of wine sells for a fewyears- Big problems in our first market : Germany1990 Zeni has 2 options:- stop the activity- make investments1991 Gaetano Zeni founded theBARDOLINO WINE MUSEUM- One of the first wine museums in Italy.- 60 m2 inside area- Employing 1 person
  • 7. ZENI ENOTURISM 21 years activity•1991 year of foundation. 60 m2 staffed by 1 person.Simple venue for visitors to discoverour wine culture as well as taste andpurchase our wines. The personworking in the museum is not a "wineprofessional".•1998~ 120 m2 and 2 staffGuided winery tours and small tastingroom for guided wine tastings inItalian, German and English. Thetours are guided by "wineprofessional” i.e. a Sommelier.
  • 8. ZENI ENOTURISM 21 years activity•2006= 500 m2 and 4 staff - 95,000 visitors/yr•The staff are “brand ambassadors". They have wine and tourism knowledge and great people skills.•2009 – 2012 =1900 m2 and 7 staff- 120,000 visitors/yrEnoturism - not only while the visitors are at the winery but also after the visit, on line.•Project for 2014 -2016~2300 m2 and 9 staff. Foundation Wine Museum, Wine Park,Multi sensory experience.
  • 9. ZENI ENOTURISM• accounts for 1/4 of total turnover, from the following activities:•WINE MUSEUM•WINERY TOURS AND TASTING•WINE EVENTS for:CompaniesSchoolsho.re.ca in the local area.
  • 10. WINE MUSEUM
  • 11. WINE TOURS
  • 12. WINE EVENTS
  • 13. WINE EVENTS
  • 14. WINE EVENTS
  • 15. DINAMIC WINE TOURISM to promote customer loyalty• The wines and the territory are promote even after the visits by using: Social networks Newsletters Website
  • 16. THANK YOUFOR YOUR ATTENTION LETS KEEP ON TRAVELING FOR ENOTURISM WINE ITS ART,A SUPREME BEVERAGE, GIVES EMOTION, BRINGS CULTURE, ALLOWS MEDITATION. CHEERS!