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Video Marketing - The Importance of Storytelling by Finkus Brip

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Finkus Bripp's Presentation used in the #WBIS session on Video Marketing

Finkus Bripp's Presentation used in the #WBIS session on Video Marketing

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    Video Marketing - The Importance of Storytelling by Finkus Brip Video Marketing - The Importance of Storytelling by Finkus Brip Presentation Transcript

    • STORYTELLING TIPS FOR VIDEO PRODUCTION PRESENTED BY
    • ABOUT FINKUS CREATIVE PROFESSIONAL OFFERING INNOVATIVE CONCEPTS FOR TOMORROW’S WINE WORLD CREATIVE-WORX-MEDIA.COMCONCEPTION PRODUCTION VISUAL STRATEGIESINNOVATIVE IDEAS WEB & VIDEO DESIGN & PHOTO BRAND & MARKETING
    • WINE ON THE ROCKS CREATIVE-WORX-MEDIA.COMSHOW REEL WINE  ON  THE  ROCKS’  GOAL  IS  TO  MAKE  WINE  MORE  APPROACHABLE  &   UNDERSTANDABLE  IN  A  FUN  AND  ENTERTAINING  MANNER  
    • PRESENTATION OVERVIEW 1 2 3 NARRATIVE TELLING THE CREATING STRUCTURE STORY EMOTION 4 6 5 BEING 7CHANGING FOOTAGE CONCLUSIONTHINGS UP CONCISE THE  PRESENTATION  WILL  BE  COVERING  THE  ABOVE  TOPICS  
    • STORYTELLING 1NARRATIVESTRUCTURE PRESENTED BY FINKUS BRIPP
    • NARRATIVE STRUCTURE EXPOSITION 1RESOLUTION RISING CONCLUSION SET THE ACTION 5 SCENE 2 THROUGH CONFLICT FALLING CLIMAX TURNING ACTION CREATING 4 3 POINT TENSION
    • STORYTELLING 2 TELLINGTHE STORY PRESENTED BY FINKUS BRIPP
    • STORYTELLINGTELLING THE STORY 2.1 FIND YOUR STORY MAIN GOAL CHARACTERSFirst  off,  you  need  a  story  worth   What  is  the  objecVve  of  your   Include  endearing  characters  –  telling.  Just  rambling  on  in  a   story  and  what  do  you  want   good  or  bad  –  people  want  to  linear  manner  (eg.  “I  woke  up,   people  to  think  about  aYer  the   relate.  had  a  coffee,  got  dressed,  went   video?  Fairy  Tales  oYen  end  to  work…“)  will  have  people   with  “ The  moral  of  the  story  snoring  in  no  Vme.   is…“  –  exchange  MORAL  with   MESSAGE  and  voilà!  
    • STORYTELLINGTELLING THE STORY 2.2 DEVELOPMENT GAME PLAN THE BODY It’s  very  important  that  the   It’s  important  to  have  a  game   It’s  how  you  tell  the  story  and   character  develop  &  change  as   plan  or  storyboard  but  you   reach  the  end  which  makes   the  story  unfolds.   must  also  be  open  for  change   things  interesVng  and  keeps   and  adapt  new  ideas  if  need   people  glued  to  the  screen.   be.  
    • STORYTELLING 3CREATINGEMOTION PRESENTED BY FINKUS BRIPP
    • STORYTELLINGCREATING EMOTION 3.1 MAKE STORY PERTINENT AUDIO ELEMENTS TIMINGEventhough  you’re  going  to  tell   Music  is  incredibly  strong  and   Not  to  be  mistaken  with  the  a  story  which  interests  you  it   capable  of  taking  you  on  an   video  length.  Whether  ediVng  a  has  to  be  perVnent  to  the   emoVonal  roller  coaster  ride.   fast-­‐paced  video  to  the  beat,  viewer…  and  you  can  bet  they‘ll   Your  protagonist’s  or  voiceover   using  pauses,  or  slow  moVon,  be  asking  „What‘s  in  it  for   speaker’s  voice  (its  pitch  &   Vming  is  very  important.  The  me?“.  Always  keep  that  in   cadence  for  example)  make  all   video  can  either  flow  freely  if  mind.   the  difference.  Monotony  is  the   it’s  right…  or  studer  along   enemy!   painfully  if  it’s  not.  
    • STORYTELLINGCREATING EMOTION 3.2 MOOD CAMERA WORK VISUAL STORYTELLING What  type  of  look  are  you   Before  you  start  shooVng,  think   Show  more  than  you  tell.  Why   going  for?  Bright  &  happy?   about  the  shots  in  advance.   tell  something  in  three  long   Dark  &  Dreary?  Agressive  &   The  quality  of  the  framing  and   sentences  when  you  can  do  it   edgy?  How  you  film  and  pace   angles  are  very  important  in   in  a  few  seconds  with  an   your  video  makes  a  huge   relaVon  to  the  mood.  Using   object,  graphic  or  photo?     difference  in  how  the  story  is   interesVng  angles  the  human   Tip:  watch  your  video  without   transported.   eye  isn’t  used  to  is  good  but   audio  to  guage  the  strength  of   only  when  used  in  moderaVon.   the  visual  storytelling.  
    • STORYTELLING 4CHANGINGTHINGS UP PRESENTED BY FINKUS BRIPP
    • STORYTELLINGCHANGING THINGS UP 4.1 CHANGES IN SCENE POV LOGICAL PROGRESS Use  of  mulVple  cameras  set  up   Offer  the  viewer  the   Changing  from  one  scene  to   at  different  angles  or  pause   protagonist’s  Point  Of  View   the  next  without  logic  will  only   while  shooVng  and  move  a   (POV  –  see  what  they  see)     confuse  and  irritate  the  viewer.   single  camera  around  to   and/or  accompany  scenes  with   Use  “cut-­‐aways”  to  help   various  spots.  If  you  only  have   voiceover  to  help  pull  the   transport  the  viewer  from  one   point-­‐and-­‐shoot  raw  footage,   viewer  into  the  scene.     scene  to  another.     break  an  interview  up  into   various  parts.    
    • STORYTELLING 5FOOTAGE PRESENTED BY FINKUS BRIPP
    • STORYTELLING FOOTAGE 5.1 FOOTAGE FOOTAGE & MORE FOOTAGEIn  today’s  digital  age  there’s  no   The  more  raw  footage  you   ShooVng  large  amounts  of  raw  reason  not  to  shoot  large   have,  the  more  “outs”  (opVons)   footage  is  tedious  and  sorVng  amounts  of  raw  footage.   you  have  when  it  comes  to   through  it  all  aYerwards  even   ediVng.   more  so.  But  if  you  invest  the   Vme  your  video  will  be  that   much  beder.  
    • STORYTELLING 6BEING CONCISE PRESENTED BY FINKUS BRIPP
    • STORYTELLING BEING CONCISE 6.1 SHORT & SWEET THE STORY RULES EDIT, EDIT, EDITIn  today’s  day  and  age,  people   The  length  of  your  video  will   Just  when  you  think  you’re  are  used  to  sound  bites  and   depend  on  the  content  and  if  it   finished,  there’s  a  very  high  adenVon  spans  are  gejng   winds  up  being  10  mins.  long   possibility  that  you  can  shave  shorter.  If  you’re  producing  for   because  the  story  delegates  it   away  much  more  footage.    web,  aim  for  the  3  min.  mark.   must  be  in  order  to  tell  it  This  depends  on  the  content  of   properly,  than  be  it.  If  the  story   Edit,  edit,  edit!  Remember,  less  course…  see  THE  STORY  RULES.   is  well  told  and  produced,   is  more!     people  won’t  switch  it  off.  
    • STORYTELLING 7conclusion PRESENTED BY FINKUS BRIPP
    • STORYTELLING THE  WINE  WORLD,  WHAT  A  FANTASTIC  WORLD  IT  IS…  WITH     SO  MANY  STORIES  WHICH  DESERVE  TO  BE  TOLD!  1 2 3 4
    • STORYTELLINGTHANK YOU FOR YOUR ATTENTION KEEP ON KEEPIN’ ON!
    • STAY IN TOUCH FACEBOOK WINE ON THE ROCKS SHOP WWW.FACEBOOK.COM/FINKUSBRIPP WWW.WINEONTHEROCKS.COM TWITTER WINE ON THE ROCKS TVWWW.TWITTER.COM/WINEONTHEROCKS WWW.WINEONTHEROCKS.TV VIMEO FINKUS BRIPP WWW.VIMEO.COM/WINEONTHEROCKS WWW.CREATIVE-WORX-MEDIA.COM EMAIL:  INFO@CREATIVE-­‐WORX-­‐MEDIA.COM  -­‐  FON:  +49.89.4209  544  770   CREATIVE  WORX  MEDIA  c/o  THE  FINK  TANK  -­‐  LINDWURMSTR.  135  –  INNENHOF,  D-­‐80337  MUNICH