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Online video to promote wine by Ward de Muynck
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Online video to promote wine by Ward de Muynck

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Ward de Muynck's presentation on video marketing of wine made in the video marketing session of #WBIS

Ward de Muynck's presentation on video marketing of wine made in the video marketing session of #WBIS


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  • hallo presentation about video to promote wine
  • explain topic with a case study last summer recorded our harvest and edited footage into a weekly film distributed on internet share this process
  • but first a short introduction about myself. Shortly after hearing THIS sounds 1st time: huge facination internet While studying fine arts visualizing data in digital painting. afterwards : worked for different web studios; Started my own web agency
  • 2007 world got rocked (all changed)
  • family bought vineyard in South of France asked me to make a website for it to understand “story of wine” -> work in vineyards for a week
  • while studying the product & region: Bitten wine virus: fell in love with wine (production & south of france)
  • result: year later worked more in the vineyards then programmed in Belgium moved to the south of France first years: worked in vineyards later: promotion & sales
  • last summer idea to document harvest (pick fruit of whole years work)
  • goal: bring Castigno (our domain) in peoples living rooms
  • Show on film what I show during a visit of the domain + give same info as on a physical tour wanted to make film in right athmospere, epic, tell friends and family about I WANT TO VISIT IT or try wine
  • end result
  • Artist residence on domain rental pack: tripod, batteries, media epic red: crossbread between photography and cinematography (invest in lenses, glass) 5k sensor, highly cutomizable time lapse, slow motion
  • Artist residence on domain rental pack: tripod, batteries, media epic red: crossbread between photography and cinematography 5k sensor, highly cutomizable
  • Artist residence on domain rental pack: tripod, batteries, media epic red: crossbread between photography and cinematography 5k sensor, highly cutomizable
  • startup of new project le van rouge, mobile wine bar twitter/facebook
  • but first a short introduction about myself. Shortly after hearing THIS sounds 1st time: huge facination internet While studying fine arts visualizing data in digital painting. afterwards : worked for different web studios; Started my own web agency
  • Transcript

    • 1. Online video to promote wine
    • 2. Case Study: Chateau CastignoLast summer: weekly film about our harvest.
    • 3. Ward De Muynck @warddem
    • 4. 2007
    • 5. 2007
    • 6. Last summer:Weekly web episode about our harvest.
    • 7. GOAL:Virtual visit of the domain 
    • 8. organic contemporary languedoc food historyVirtual visit of the domain history youth old vineyards food pairing horse
    • 9. STORY?Collect keywords (paper, wall, evernote...)Divide into groupsSelect visual (moodboard)Narrative styleWrite storyDraw storyboardWrite out interviewsDecide goals & budget !!!
    • 10. Crew + Gear:Find crewdirector, cameraman, post production, editor ...Epic Red vs Dslr
    • 11. DISTRIBUTION (digital) Facebook Youtube fanpage Vimeo groups promotion Castigno.comTwitter (drupal) google castigno-shop.com
    • 12. DISTRIBUTION (physical) dvd/usb stick iphone presentation food pairing partners sales and promotion cavistes wine fairs (tv in stand)
    • 13. New project: www.leVanRouge.com @leVanRouge
    • 14. Ward De Muynckwww.warddem.com @warddemwww.leVanRouge.com @leVanRouge