Ux revised /UX camp CZ/

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Session about the core meaning and principles of UX. Who "does UX"? How? …

Session about the core meaning and principles of UX. Who "does UX"? How?
(UX camp CZ - Prague, Jan 2013)

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  • So... again

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  • 1. UX revised Petr Kosnar @faxecz
  • 2. UXstands for...
  • 3. userhttp://mysticandroid.spruz.com/blog.htm?a=&cat_id=&month=2&year=2012
  • 4. experience
  • 5. Tackling emotions... http://www.sciencedirect.com/science/article/pii/S1084804511000324
  • 6. Needs... http://en.wikipedia.org/wiki/Maslows_hierarchy_of_needs
  • 7. Defining visual and functional properties of the object or system.
  • 8. ...done by a designer.http://eyeglasses.go-optic.com/store/eyeglasses/eyeglasses.asp?CATALOG=EYEGLASSES&BRAND=RAY- BAN&Material=P&Gender=Mens
  • 9. UX design ?
  • 10. UX designer UX design
  • 11. UX designer UX design product
  • 12. UX designer UX design user product
  • 13. UX designer UX design user product society
  • 14. UX designer UX design user Emotions Mood product Needs Memories ... society Norms Values Stereotypes Culture ...
  • 15. UX designer UX design user Emotions Mood product Needs Memories ... society Norms Values Stereotypes Culture ...
  • 16. HOW?
  • 17. We need a hero who can deal with that... Who is it? http://freecoloringpagesite.com/32-superhero-coloring-pages.html/superhero-coloring-10
  • 18. Expert on understanding people Psychologist = and their feelings, needs, emotions, behaviour, ...http://freecoloringpagesite.com/32-superhero-coloring-pages.html/superhero-coloring-10
  • 19. Expert on society, norms, Sociologist = relationships, influencing crowds, ...http://freecoloringpagesite.com/32-superhero-coloring-pages.html/superhero-coloring-10
  • 20. A guy who can apply psychology UX designer! = and sociology on design! ...but who is that actually?http://freecoloringpagesite.com/32-superhero-coloring-pages.html/superhero-coloring-10
  • 21. Expert on aplied psychlogy of light, Architect! = space perception and environmental psychologyhttp://freecoloringpagesite.com/32-superhero-coloring-pages.html/superhero-coloring-10
  • 22. Expert on aplied social psychology, Urbanist! = environmental psychology, ...http://freecoloringpagesite.com/32-superhero-coloring-pages.html/superhero-coloring-10
  • 23. Expert on aplied psychology of light, Paintor! = colours, visual perception, visual illusions, ...http://freecoloringpagesite.com/32-superhero-coloring-pages.html/superhero-coloring-10
  • 24. Expert on decision making, Salesman! = persuasion techniques, judgment, ...http://freecoloringpagesite.com/32-superhero-coloring-pages.html/superhero-coloring-10
  • 25. Expert on applied social Politician! = psychology, trust, persuasion techniques, ...http://freecoloringpagesite.com/32-superhero-coloring-pages.html/superhero-coloring-10
  • 26. <whoever works with/for people> http://freecoloringpagesite.com/32-superhero-coloring-pages.html/superhero-coloring-10
  • 27. Really?http://freecoloringpagesite.com/32-superhero-coloring-pages.html/superhero-coloring-10
  • 28. UX = applied psychology in a given context
  • 29. UX = designing emotions, memories, feelings, ...
  • 30. WHATdoes the hero do?
  • 31. Prototype
  • 32. Axure prototype
  • 33. Axure prototype
  • 34. User Interface design
  • 35. User Interface design
  • 36. Usability
  • 37. Usability
  • 38. Web analysis
  • 39. Web analysis
  • 40. Marketing
  • 41. Marketing
  • 42. Copy successful products
  • 43. Do you always show iPhone in presentation of your product?
  • 44. Copy successful products
  • 45. These are tools and consequences...
  • 46. What is the goal?
  • 47. experience
  • 48. experience Make user happy Satisfied Feel good Feel safe Build opinion ...
  • 49. WHATdoes the hero do?
  • 50. 1) Study the situation Users Context Time Place Society Possible influences from the environment ...
  • 51. 2) Model and analyze the situation What happened? Who interacted with whom? What user needs are in game? What emotions are in game?
  • 52. 3) Identify conflicts & opportunities What‘s wrong? Where is the „sad“ point in the story? Where is the negative emotion?
  • 53. 4) Formulate goalsWhat MENTAL and SOCIAL situation I am aiming at?
  • 54. 5) Optimal (improved) situation Vision of success
  • 55. 6) How to achieve that? = solution
  • 56. Then: prototypes, testing ideas, iterative design cycles, ...
  • 57. UX designer UX design user Emotions Mood product Needs Memories ... society Norms Values Stereotypes Culture ...
  • 58. web designer UX design visitor Emotions Mood website Needs Memories ... society Norms Values Stereotypes Culture ...
  • 59. architect UX design homeful Emotions Mood house Needs Memories ... society Norms Values Stereotypes Culture ...
  • 60. urbanist UX design inhabitant Emotions Mood city Needs Memories ... society Norms Values Stereotypes Culture ...
  • 61. ToolsShare Processes Methods Success & fails across fields!
  • 62. Step out of your branch! Don‘t follow, explore!
  • 63. Inspire & get inspired
  • 64. share
  • 65. Now.