Social Media Plan

Social Media Plan March 2010

WHAT IS SOCIAL MEDIA MARKETING? Social Media Marketing (SMM) is a Fast, Convenient and Inexpensive way to execute online marketing that targets relevant people who are using social media based websites, such as, social community websites, social bookmarking websites, Video networking sites, and Content Rating websites, for building ideas, concepts, raising online visibility, increase in personal relations/feedback, finding changes in brand reputation and promoting services and products.

PRE-REQUISITES OF SOCIAL MEDIA OPTIMIZATION Select Relevant Social Media Websites Plan and Design Strategy for Targeted Audience Creating or request Unique Content (which may includes, descriptions, videos, product/services descriptions etc) Creating Profiles using Unique Content. Once profile(s) created, then the Targeted people will be sent Request to become Members “OR” Join Social Community against that profile. Blogs will be created and traffic will be directed. Existing Communities will also be targeting for the same purpose.

RESULTS & BENEFITS Launch New Product/Services Gather Available Email Addresses from Social Media Profiles Global or Local Marketing Announce latest Offers about Service/Product Targeted Traffic

PLAN AND DESIGN STRATEGY FOR SOCIAL MEDIA MARKETING 1-Age 2-Gender 3-Geography 4-Industry 5-Interests 6-Ethnicity *Every Social Media Website doesn’t allow all the above options to target people)

HOW TO SUSTAIN MEMBERS (MEMBERS RETENTION) Social Media Optimization team will indulge added members to stay in touch by:  Sending email Newsletters and Company Messages  Posting/Emailing New offers about products/services  Latest News about your Services / Products  Target other relevant online communities to spread the word within a particular social media website to attract more members and to create a buzz.  Manage incoming membership requests.

SOCIAL MEDIA PLAN Social Business Article Video Classified Networks & Reviews Promotion Promotion Listing Communities Content Press Release Local Business Social Creation & Promotion Listing Bookmarking Promotion Forums & Other Micro blogging message Slide Listing & Blogging boards Promotion

SOCIAL BOOKMARKING Create new profile with unique content including: Company / Institute Logo Text Content (Containing “About Us” along with Product / Services description) Videos and Pictures (if available) Send 50 member’s invitations on daily basis to increase friends list which will play supporting role to get relevant traffic. Twice a week, content will be posted on content rating website and then all the members will be requested to have a look on the post, comment and vote for it using emails, message boards, group messages etc. Request to members can be sent because they have accepted profile/group/community membership and potential customer of client’s services/products. Rating of post depends on number of votes; higher number of votes result is higher ranking of the posted content, which means that the posts will be shown on relevant high traffic page. This results in more relevant traffic because once the post is on high traffic page, a lot of visitor will also be voting for the post as a result of snowball effect.

 Posting in Bookmarking sites like Digg, Delicious, StumbleUpon, Propeller, etc.

SOCIAL NETWORK & COMMUNITIES a. Accounts creation in social network sites b. Description writing and profile building in social network site c. New wall posts & note submissions on Facebook d. Adding friends, creating groups and adding members e. Page creation in Facebook f. Contest & New Product offering announcements

BLOGGING & MICRO BLOGGING Blogging a)Company Blog updates b)Blog pinging & submission in blog directories c)Writing posts for the promotion of website blog d)Blog linking from various other blogs Micro Blogging a) Accounts/profile creation b) Status updates c) Network building

CONTENT PROMOTION Article Promotion  SEO copywriting of articles  Article syndication Content Distribution & Promotion Posting in •Journals •Google Pages •Google Knol Press Release  Creation of Press Release

VIDEO PROMOTION  Submission of the video in various video directories like Youtube, Google Video, Vimeo, Daily Motion etc.  Media RSS (MRSS) feed creation of the videos and submitting them in various directories  Video sitemap creation for Google and submission to webmaster accounts  Social Bookmarking of the videos submitted on various video directories  Participation in business community websites and videos distribution sites Creation (Using slides)  Participation in related forums and posting the link of video posted on video directories Promotion

FORUM POSTING & BUSINESS REVIEWS  Reviews writing in various business sites like RateitAll, Shvoong, Kaboodle, Stylefeeder, etc.

CLASSIFIED SUBMISSION  Submission in various classified such as Craigslist etc Listing Listing clients product in Google & Bing

LOCAL BUSINESS LISTING  Database submission -  Details of the website submission in local database.  Writing and submitting reviews about the website to create a significant online presence.

SLIDE PROMOTION  Creation of Company & Product Slide.  Promotion of Presentation in various online Slide sharing websites

MONTHLY PLAN Summary of monthly activities Plan Sr. Task Quantity 1. Blog Comment Postings: 100 ~ 200 2. Article Distributions 50 ~ 100 Links 3. Forum Postings 50 ~ 100 Links 4. Social Bookmarking 50 ~ 100 5. Social Network & Communities Activities 100 ~ 200 Social Media Links 6. Social Media Content Distribution 10 ~ 20 Pages/Articles 7. Video Promotion 25-50 Links 8. Slide Sharing 25-50 Links 9 PR Release 25-50 Links 10. Craig Listing & other Listing 10 ~ 20 Ads 11. There are some other activities which are performed as per requirements and increase the number of backlinks of a website

Fawaad.saleem Fawaad.saleem@gmail.com Pin:2592df85 Fawaad_s@hotmail.com Fawaad_saleem81@yahoo.com

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Social Media Plan

by Fawaad Saleem on Mar 04, 2010

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