On October 23rd, 2014, we updated our
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KPI: Bounce rate, Daily PV, Daily Time, Search Visits
Industry: Bank, Internet retailer, Automobile, IT/Smartphone,
Cosmetics/Skincare, Fashion retailer, Beverage, Alcohol, Snack,
Healthcare/Wellness, English study, Shampoo
Brand: Pickup 6 brand from each category randomly (not reﬂect
market share due to data limitation or domain is not divided to
global and China).
Bank 2.71 3:29
Automobile 2.27 10:25
IT/Smartphone 3.44 3:18
Beverage 1.66 1:38
Alcohol 1.88 1:55
Snack 1.32 1:14
English study 2.53 2:22
Shampoo 2.02 1:28
Average bounce rate is higher than other counties in most of
Search inﬂow is relatively lower in online platform provider like
internet retailer or some of health management company due to
higher direct visitors.