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Social Gambling: Industry Overview & Analysis
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Social Gambling: Industry Overview & Analysis

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The social gambling industry is experiencing rapid growth in both regulated and unregulated markets. ...

The social gambling industry is experiencing rapid growth in both regulated and unregulated markets.

Primarily driven by casino based product, sports betting is now becoming the centre of attention for operators and investment.

Favourit is a unique social betting technologies company having developed www.favourit.com and Favourit on iOS as well as offering betting operators the only social sports betting B2B platform that directly integrates real money betting.

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    Social Gambling: Industry Overview & Analysis Social Gambling: Industry Overview & Analysis Presentation Transcript

    • W Toby  Simmons   CEO,  Favourit  
    • W !   SH*T   THE  GAME’S  ALREADY   CHANGED  
    • W Favourit  is..     •  B2B  and  B2C  social  be7ng  pla:orm   •  Gaming  ad  network   •  Drives  revenue  &  sAmulaAon   •  Captures  &  capAalises  on  customer  data   •  TipTracker  –  senAment  measurement   •  Focus  on  the  social  technologies  space   driven  by  research   ©  Favourit  Global  2013   Commercial  in  Confidence   ©  Agility  InteracDve  2011  
    • W Key  QuesDons   •  “Social”  relevancy  &  issues   •  Market  value  &  size   •  Sport’s  hidden  opportunity     •  Customer  behaviour   •  Market  dominators  &  early  adopters   •  Engagement  strategies   •  Brilliant  &  compelling  summary   ©  Favourit  Global  2013   Commercial  in  Confidence   ©  Agility  InteracDve  2011  
    • W Industry  Overview   •  Compete  for  long  term  value  sustainable   growth   •  ConsolidaAon  of  major  operators   Est.  Value  of  Social  Gambling  Industry   Morgan  Stanley  Bluepaper.  2012   •  Online  gambling  industry  est.  at  US$30B  in   2013  and  mobile  contribuAng  US$4.5B   •  Social  gambling  industry  esAmated  value  of   US$7B  by  2015  (Morgan  Stanley.  2012)   •  Emerging  markets  such  as  Asia  and  LaAn   America  represent  major  growth   opportunity  for  early  engagement  via  virtual   product.       ©  Favourit  Global  2013   Commercial  in  Confidence   ©  Agility  InteracDve  2011  
    • W Industry  Overview   •  Emerging  markets  such  as  Asia  and  LaAn   Regional  Growth  in  Social  Gambling   America  represent  major  growth   Morgan  Stanley  Bluepaper.  2012   opportunity  for  early  engagement  via  virtual   product.       ©  Favourit  Global  2013   Commercial  in  Confidence   ©  Agility  InteracDve  2011  
    • W Social  Relevance   •  All  verAcals  -­‐  shopping,  travel,  raAngs,   chat,  photos…  share  trading.   •  Global  rapid  growth   •  Social  player  base  dwarfs  real  money   gambling  audience   1.5B   Users  of  Social  Networks   McKinsey  Report.  2012     •  High  engagement  of  early  adopters   •  Market  opportunity  is  today  for  next  5   –  10  years  to  leverage  sAckiest   customer  experience   ©  Favourit  Global  2013   Commercial  in  Confidence   ©  Agility  InteracDve  2011  
    • W EvoluDon   It’s  not  all  about  today…     “It  turns  out  that  people  are  completely  okay  winning   virtual  currency  that  they  can  never  cash  out  …”   Sean  Ryan   Facebook  Director  of  Game  Partnerships.  2012.   ©  Favourit  Global  2013   Commercial  in  Confidence   ©  Agility  InteracDve  2011  
    • W Product  Growth   •  Casino  games,  driven  by  market  leaders   Zynga  have  been  the  catalyst  of  the  “social   Current  Product  Mix  in  Social  Gambling   gambling”  industry.   Morgan  Stanley  Bluepaper.  2012   •  However,  the  emergence  of  “second  screen”   applicaAons  and  the  sAckiness  of  sport   content  has  created  a  valuable  opportunity   for  sports  be7ng  operators  to  target   content  and  user  groups   •  Sports  be7ng  must  be  integrated  with   associated  content  such  as  stats,  live  scores,   commentary.     ©  Favourit  Global  2013   Commercial  in  Confidence   ©  Agility  InteracDve  2011  
    • W Sport..     •  Passionate  customer   engagement   •  Emerging  models  already   disrupt  –  fantasy  etc.   •  Forums  &  communiAes   •  Digital  media  &  content   distribuAon   •  Rich  insigh:ul  stats   •  Real  Ame  content   ©  Favourit  Global  2013   Commercial  in  Confidence   ©  Agility  InteracDve  2011  
    • W Audience  &  Markets   •  180M  “social  gamblers”     EvoluDon  of  Gambling  Segments   Morgan  Stanley  Bluepaper.  2012   •  Four  key  customer  segments:   –  Online  gambling  (tradiAonal  punters)   –  Paying  social  gambling  (key  target  of   Favourit)   –  Social  gambling  (virtual  and  real  play  –  opp.   To  convert  via  Favourit)   –  Social  gaming  (pure  free  play  –  long  term   conversion  target)   •  TargeAng  emerging  segments  today  is  key  to   converAng  to  retail  punter  customers  in   Future  “retail  customers”   addiAon  to  offering  new  customer   =  our  focus  for  long  term   experience  to  exisAng  users       ©  Favourit  Global  2013   Commercial  in  Confidence   ©  Agility  InteracDve  2011  
    • W Key  Behaviors   •  ExisAng  technologies  provide  indicators:   Age  Segments  of  Social  Gambling   Morgan  Stanley  Bluepaper.  2012   –  Peer  influence,  “I  told  you  so”   –  MulA-­‐tasking   –  PersonalizaAon   •  Grown  up  with  Twiher  /  FB  etc.   •  Gambling  sAll  discrete  and  hence  will  be   shared  anonymously  on  dedicated   networks  and  forums   ©  Favourit  Global  2013   Commercial  in  Confidence   ©  Agility  InteracDve  2011  
    • W Long  Term  Value     BIG     Problem   ©  Favourit  Global  2013   Commercial  in  Confidence   ©  Agility  InteracDve  2011  
    • W Deals  &  Investment   •  IGT’s  US  $500M  acquisiAon  of  Double  Double   casino  (Duryee.  2012)   •  Zynga’s  IPO  at  valuaAon  of  $7.7B  built  on  virtual   credit  sales  &  adverAsing  (Techcrunch)   •  888  Holdings  &  Gamesys  have  signed  deals  with   Facebook  to  run  real  money  gambling  games  via   the  pla:orm  (FT.com)   •  888  Holdings  acquisiAon  of  Mytopia  for  $24M  in   June  2010   •  bWin’s  allocaAon  into  Win.com  of  $50M   •  Key  consideraAon  as  an  operator  is  how  can  you   leapfrog  compeAAon?   –  AcquisiAon  of  agile  startups?   –  Major  investment  in  new  R&D  business  units?     ©  Favourit  Global  2013   Commercial  in  Confidence   ©  Agility  InteracDve  2011  
    • W Major  Players   ©  Favourit  Global  2013   Commercial  in  Confidence   ©  Agility  InteracDve  2011  
    • W Associated  VerDcals   •  Social  share  trading  is  an  associated  verAcal  led   by  two  major  compeAtors:   –  StockTwits  (raised  over  $8M)   –  eToro  (raised  over  US$33M,  2M  users)   •  Success  in  being  able  to  integrate  social  elements   around  tradiAonal  transacAon  model  (ie.  Buy  /   sell)  inc.  stats,  recommendaAons,  experts  etc.   •  Key  consideraAons:   –  If  share  trading  has  quickly  been  able  to  integrate  social   and  create  new  target  segment  user  experiences,  what   about  be7ng?   ©  Favourit  Global  2013   Commercial  in  Confidence   ©  Agility  InteracDve  2011  
    • W Moving  Forward   •  Social  is  here  –  massive  audience   •  It’s  how  quickly  you  can  get  your  business  engaging  it   •  Sport  provides  genuine  opportunity   •  Open  pla:orms  /  technology  key  to  market  success   www.favourit.com   www.facebook.com/favourit.com