Social Betting, The Biggest Threat to Corporate Bookmakers

1,719 views

Published on

Understanding the future of social gaming and betting requires you know who your audience is, what strategy should be employed and who's already competing this space. This presentation provides a snapshot view of the industry at August 2012, and the opportunity for corporate bookmakers to engage the next generation of audience.

Published by Favourit.com
www.favourit.com

2 Comments
2 Likes
Statistics
Notes
  • Actually this is first class website. It is very helpful.
    Bet trackerCreate your own bets Fun betting Create my own bets,Betting for fun bet-trackerCreate your own betsBet tracker Create my own betsFun betting,Betting for fun Social betting, Create your own bets, Fun betting, betting for fun, Bet tracker,bet-tracker. Stakemate is a social betting platform, where the users are the bookmakers and their friends and everyone else are the pundits. No money is involved. Only respect at stake.Bet on everything. The weather, sports, the night out, politics etc. Select an opponent among your friends and determine: - Your win chance (in percentages) - What's at stake? (points) - When is the bet stop for your opponent and 3rd parties, who wants to bet on the outcome of your bet? - Should the bet be visible to everyone, only your network or perhaps just you and your opponent? - What's at stake for people joining the bet as 3rd party? As an opponent you have the opportunity to counter the bet, before you accept.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • This is a very good website. Thank you for this post. Social betting Create your own bets Fun betting Create my own bets,Betting for fun Social betting, Create your own bets, Fun betting, betting for fun, Bet tracker,bet-tracker. Stakemate is a social betting platform, where the users are the bookmakers and their friends and everyone else are the pundits. No money is involved. Only respect at stake.Bet on everything. The weather, sports, the night out, politics etc. Select an opponent among your friends and determine: - Your win chance (in percentages) - What's at stake? (points) - When is the bet stop for your opponent and 3rd parties, who wants to bet on the outcome of your bet? - Should the bet be visible to everyone, only your network or perhaps just you and your opponent? - What's at stake for people joining the bet as 3rd party? As an opponent you have the opportunity to counter the bet, before you accept.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
1,719
On SlideShare
0
From Embeds
0
Number of Embeds
83
Actions
Shares
0
Downloads
0
Comments
2
Likes
2
Embeds 0
No embeds

No notes for slide

Social Betting, The Biggest Threat to Corporate Bookmakers

  1. 1. SOCIAL  BETTING    The   BIGGEST  Threat  to  Corporate  Bookmakers?     Toby  Simmons   Chief  Execu+ve,  Favourit.com     ©  Favourit  Global  Pty  Ltd.  2012.   TM
  2. 2. About  Favourit  •  Global  social  gaming  and  entertainment  plaEorm  •  Integrates  forward  thinking  wagering  operator  APIs  to  sell  beIng  product   to  new  audience  •  Biggest  social  audience  on  Facebook  of  wagering  related  companies  •  Offers  a  dedicated  channel  for  customer  acquisi+on  and  engagement  August  2012  ©  Favourit.com  
  3. 3. Favourit.com  August  2012  ©  Favourit.com  
  4. 4. THE  GAME  CHANGED   Are  you  Ready?  
  5. 5. Key  QuesHons  •  What  are  the  game  changers  in  the  industry?  •  Who  is  the  emerging  target  customer  years?  •  What  are  the  new  customer’s  demands?  •  What  can  you  do  now  to  aQract  them?  •  Who’s  already  owning  this  space?  August  2012  ©  Favourit.com  
  6. 6. Background   $30B   Online  Gambling   $4B   Mobile   H2  Gambling  Capital.  2012.    August  2012  ©  Favourit.com  
  7. 7. Background  August  2012  ©  Favourit.com  
  8. 8. Background   $18B   Est.  Value  pre  IPO   $2.27B   Value  Now   Venturebeat  2012.   Google  Finance.  Aug  2012.      August  2012  ©  Favourit.com  
  9. 9. Background  1.5B   Users  of  Social  Networks   McKinsey  Report.  2012    August  2012  ©  Favourit.com  
  10. 10. Background   New  Compe+tors   Forbes.  August  2012.   TechCrunch.  August.  2012.   WSJ.  August  2012.    August  2012  ©  Favourit.com  
  11. 11. Emerging  Markets  August  2012  ©  Favourit.com  
  12. 12. Customer  AcquisiHon   &  Engagement  August  2012  ©  Favourit.com  
  13. 13. Drivers?   “It  turns  out  that  people  are  completely   okay  winning  virtual  currency  that  they   can  never  cash  out  …”   Sean  Ryan   Facebook  Director  of  Game  Partnerships.  2012.  August  2012  ©  Favourit.com  
  14. 14. Product  August  2012  ©  Favourit.com  
  15. 15. The  Emerging  Market   ParHpicaHon  Data   Usage  of  Online  Bookmakers  by  Age   ABS  2009   14%   12%   10%   8%   6%   4%   2%   0%   18  -­‐  35   35  -­‐  44   45  -­‐  64   65+  August  2012  ©  Favourit.com  
  16. 16. Social  Channels  August  2012  ©  Favourit.com  
  17. 17. Social  strategy  must..  •  Know  who  you’re  targe+ng  •  Engage  your  audience,  talk  not  sell  •  Design  for  the  channel  &  loca+on  •  Aggregate  &  execute  big  data  •  Lead  to  MONETIZATION!  August  2012  ©  Favourit.com  
  18. 18. Key  Behaviours  Traits   Design  principles  PEER  influence   Rankings,  followings  Mul+taskers   Bet,  watch,  chat  Instant  gra+fica+on   Real  +me  data  &  response  Early  adopters   Test  out  /  enter  details  with  low  barriers  to  entry  August  2012  ©  Favourit.com  
  19. 19. HOT  or  NOT!  August  2012  ©  Favourit.com  
  20. 20. NOT!  •  Transac+onal  only  interfaces  August  2012  ©  Favourit.com  
  21. 21. NOT!  •  Odds  comparison  August  2012  ©  Favourit.com  
  22. 22. NOT!  •  Generic  offers  August  2012  ©  Favourit.com  
  23. 23. NOT!  •  Buying  LIKES.  August  2012  ©  Favourit.com  
  24. 24. HOT!  •  Customer  journey  marke+ng  •  Customer  specific  CRM  •  Real  +me  data  trends  •  Mobile  &  event  specific  apps  •  Live  gaming  experience  design  •  Customer  promo+ons  by  interest      August  2012  ©  Favourit.com  
  25. 25. Great  Examples  bWin  Party  August  2012  ©  Favourit.com  
  26. 26. Great  Examples  BeWair  August  2012  ©  Favourit.com  
  27. 27. Great  Examples  Sportsbet  -­‐  Liked  3000  +mes,  shared  1000  August  2012  ©  Favourit.com  
  28. 28. Key  Summary  •  Growing  market,  massive  audience  size  •  AQainable,  but  right  strategy  required  •  Investment  can  yield  returns  •  Must  differen+ate  from  compe+tors  •  It’s  ALL    about  ENGAGEMENT  August  2012  ©  Favourit.com  

×