Mobile Health Care Eco System

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Mobile for health care supporting statistics

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Mobile Health Care Eco System

  1. 1. A WHOLE NEW WORLD<br />Mobility in Health Care<br />
  2. 2. Contents<br />Summary<br />Mobile Health Care Market<br />Technology Break Down<br />Opportunity<br />Reach and Awareness<br />Value Proposition<br />Estimates<br />
  3. 3. Summary<br />302,499,000* US Population<br />285,600,000* Wireless Subscribers<br />91%* Wireless Penetration<br /> % of total U.S. population<br />22.7% Mobile-Only Households1<br />152.7 Billion* Monthly SMS Messages<br />1.56 Trillion* Yearly SMS Messages<br />2.3 Billion* Mobile Users World Wide <br />1Wireless Substitution: Early Release of Estimates from the National Health Interview Survey, January-July    2009, National Center for Health Statistics, December 2009.<br />*CTIA Wireless <br />
  4. 4. Mobile Health Care Market<br />Deloitte Center for Health Care Solutions<br />Six segments of US consumer market<br />Three Involved in Health Care Decisions<br />Sick & Savvy<br />Online and On Board<br />Out & About<br />40% of total US population<br />Sick & Savvy<br />Sick & Savvy 24%<br />Out & About 9%<br />Online & Onboard 8% <br />40%<br />
  5. 5. 2% Increase of active health participation<br />Mobile Health Care Market<br />Pew Internet & American Life Project<br />An initiative of the Pew Research Center<br />1615 L St., NW – Suite 700<br />Washington, D.C. 20036<br />
  6. 6. Technology Break Down<br />31% US Population has technology to utilize mobile data and expected to increase<br />Pew Internet & American Life Project<br />An initiative of the Pew Research Center<br />1615 L St., NW – Suite 700<br />Washington, D.C. 20036<br />
  7. 7. 2010 Opportunity<br />% of Mobile data users 37%<br />% of Involved health care participant 42%<br />mHealth Target 15.7%<br />
  8. 8. Reach and Awareness<br />mHealth Target Opportunity Year Over Year<br />
  9. 9. Value Proposition<br />The mobile solution broad value statement<br />Defines a complete Ecosystem for developing and delivering mobile applications<br />Combines an enterprise scale service based platform and mobile engine to power the most adaptable and robust mobile experience possible<br />Provides a unique interactive delivery mechanism with powerful and extensible features to allow for:<br />Rapidly integrating disparate data sources <br />Easily supporting existing and new mobile devices and operating systems <br />Fully customizable user interfaces and functionality for supported handsets<br />
  10. 10. Estimates “Adoption Rates”<br />
  11. 11. Estimates “Realizable Market”<br />
  12. 12. Markets with Health Care Mobile Operations<br />5000 Mobile Health Apps<br />20 Countries<br />5 Million Active Users<br />
  13. 13. Indirect to consumer marketing<br />Summary<br />Employer<br />Groups<br />Payers<br />Distribution<br />Partners<br />Engagment<br />Vendor Integration<br />Integrated Networks<br />Consumers<br />Mobile Platform<br />
  14. 14. Service<br />App Dev<br />Mobile Technology<br /> Innovation<br />Integration<br />MarketExperience<br />Mobile Platform<br />Platform approach reaches broader market faster creating distribution and channels.<br />Conclusion “Platform Profitability”<br />

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