Getting the Most Out of Your Website

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A presentation at the IOLTA Workshops, part of the American Bar Association Annual Meeting.

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Getting the Most Out of Your Website

  1. 1. Getting the Most Out of Your Website IOLTA Workshops August 2, 2012
  2. 2. Your PresenterFrederick L. Faulkner IV – Fred Faulkner is the Principal at AIE Digital, LLC, a digital marketing and web consultancy focusing on associations and small to mid- sized businesses. – Spent 10 years at the American Bar Association in various web-related roles including Webmaster and starting the now Digital Marketing department.
  3. 3. Our Time Today• Today’s Challenges• Managing and Meeting Today’s Expectations• How We Get There
  4. 4. What are some of thechallenges with your website?
  5. 5. TODAY’S CHALLENGES
  6. 6. #1 on
  7. 7. Smartphones are reinventing the connection between companies and their customers. – Rich Miner Partner, Google Ventures Co-Founder, Android
  8. 8. Smartphones Email Marketing AppsFacebook eCommerce SEOTablets Responsive Design SEM Pay Per Click Social Media Analytics LinkedIn CMS Twitter ROI GoogleDatabases + Pinterest CRM
  9. 9. The Dirty Little Secrets
  10. 10. You Don’t Have the RIGHT People Managing Your Website
  11. 11. Your Website isWindow into Your Organization.
  12. 12. Photo via NicoPotgeiter
  13. 13. You Don’tUnderstand the Ecosystem
  14. 14. Visitors / MembersSearch Websites Social Email Offline AdsEngines & Blogs Media Website / Content
  15. 15. MANAGING AND MEETINGTODAY’S EXPECTATIONS
  16. 16. What are some of your expectationstoday when you visit a website?
  17. 17. Online Survey
  18. 18. Analytics
  19. 19. Call Center
  20. 20. HOW WE GET THERE
  21. 21. Strategy & Goals
  22. 22. Audience & Content Matching
  23. 23. Understand why and how your audience usestechnology and then start to align your communication efforts. – Brian Reich & Dan Solomon, Authors of Media Rules!
  24. 24. What makes content engaging is relevancy. Youneed to connect the contactinformation with the content information. – Gail Goodman, President & CEO, Constant Contact.
  25. 25. Design
  26. 26. Integrations Email Marketing Tools Social AMS/CRM MediaCMS Website eCommerce
  27. 27. Measure
  28. 28. Questions
  29. 29. Thank YouInterested in Working Together? Contact me At: fred@aiedigital.com www.aiedigital.com
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