Your SlideShare is downloading. ×
Allyson W. Faulk137 Bethany Drive   •   Dalton, Georgia 30721   •   706.264.3256
Mohawk CustomWeave BoutiqueObjective: To create a complete category rebrand with a woman’s fashion influence to create a s...
Mohawk Hardwood Product Catalog 2010                                             Objective: To develop a comprehensive 68-...
Mohawk Laminate Product Catalog 2010Objective: To develop a comprehensive 33-page catalog to showcase the Mohawk Laminate ...
Mohawk Brand Book 2011                         Objective: To develop a comprehensive reference guide for retail and sales ...
ArmorMax Retail AdsObjective: To create a series of ads that highlight the hard surface technology of the ArmorMax protect...
Protect & Care Retail AdsObjective: To create a series of ads that highlight the Protect & Care Maintenance Program. The a...
Trade Advertising for the Multifamily/Builder Flooring MarketObjective: To create a series of ads that speak to the commer...
Seasonal Flooring Retail Sales KitObjective: To create a sales kit for a seasonal promotion that included posters, display...
Operation Rebuild Friends & Family Program                                           Objective: To create a logo, brochure...
AWFaulk Portfolio
AWFaulk Portfolio
AWFaulk Portfolio
AWFaulk Portfolio
AWFaulk Portfolio
AWFaulk Portfolio
AWFaulk Portfolio
AWFaulk Portfolio
AWFaulk Portfolio
AWFaulk Portfolio
AWFaulk Portfolio
AWFaulk Portfolio
AWFaulk Portfolio
AWFaulk Portfolio
Upcoming SlideShare
Loading in...5
×

AWFaulk Portfolio

2,067

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
2,067
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "AWFaulk Portfolio"

  1. 1. Allyson W. Faulk137 Bethany Drive • Dalton, Georgia 30721 • 706.264.3256
  2. 2. Mohawk CustomWeave BoutiqueObjective: To create a complete category rebrand with a woman’s fashion influence to create a storewithin a store environment. Elements created include a new logo, collateral, sample label, brand guide,merchandising, retail ads and new photography for room scenes and lifestyle.Logo developmentMerchandising graphics & photography direction custom weave custom weaveConsumer look book In-store installation customweave Make it beautiful. Make it yours. Make it CustomWeave.
  3. 3. Mohawk Hardwood Product Catalog 2010 Objective: To develop a comprehensive 68-page catalog to showcase the Mohawk Hardwood product line with it’s features and benefits, and technical specifications. The book was intended to be an educational resource for retailers and consumers alike. MOH AW K HAR DWO OD P RO DUC T C AT LOG A 2010 t i o n st Home o ett a s fectrSmings Start a tiful Tr a n P e rf Beau :43:49 PM 0 12 7/12/1 G C ATA LO T radiTional o aks U CT D P RO D WOO H A RD OM WWW .MOHA WKF LOORI K NG .C r ockford HAW 3072 1 K MO , GA 877. AS DA LTON ilers , call REET k reta MORR IS ST Mohaw 3748 07/20 10 OHA WK JOB 0.2 M 0030 01all 80 HR LT SLT0 BROC ODUWD PR Red Oak Natural Oak Chocolate Oak Charcoal 2¼"–WSC56 10 2¼"–WSC56 11 2¼"–WSC56 18 3¼"–WSC57 10 3¼"–WSC57 11 3¼"–WSC57 18 5"–WSC58 10 5"–WSC58 11 5"–WSC58 18 Oak Butterscotch Oak Saddle Oak Cherry 2¼"–WSC56 22 2¼"–WSC56 40 2¼"–WSC56 42 3¼"–WSC57 22 3¼"–WSC57 40 3¼"–WSC57 42 5"–WSC58 22 5"–WSC58 40 5"–WSC58 42 • 3 widths available: 2¼", 3¼" & 5" • ¾" thick x random lengths • eased edges and square ends • staple or nail down • 50 yr. finish warranty • WSC56: 18.25 sq. ft./carton WSC57: 17.6 sq. ft./carton WSC58: 19 sq. ft./carton • made in the USA • traditional grade Oak Gunstock Oak Midnight ® 2¼"–WSC56 50 2¼"–WSC56 180 3¼"–WSC57 50 3¼"–WSC57 180 5"–WSC58 50 5"–WSC58 180 Discover what inspires you. Mohawk’s new ArmorMax™ Finish technology combined with Scotchgard™ Advanced Repel Technology offers the industry’s most durable coating system and stain resistant finish. ArmorMax has proven to be 5x more resistant to wear than other similar products. In fact, ArmorMax coated products scored a superior 3000 cycles compared to just 563 cycles for our leading competitor during a standard Taber product featured: Rockford, WSC58 18 abrasion test. The more the cycles the more wear resistant. It’s the best by far! 53
  4. 4. Mohawk Laminate Product Catalog 2010Objective: To develop a comprehensive 33-page catalog to showcase the Mohawk Laminate product linewith it’s features and benefits, and technical specifications. The book was intended to be an educationalresource for retailers and consumers alike. t i o n st Home fo ma n srfectrSettings Start a tiful Tr a Pe Beau g c ata Lo B arrington u ct P ro d H andworks C olleCtion e The simple sophistication of country in at is showcased in Barringtons vivid detail L a m living and traditional color. Country Natural Hickory Country Natural Oak Rustic Suede Hickory Barnwood Oak CDL25 01 CDL25 02 CDL25 03 CDL25 04 Southern Autumn Hickory Bourbon Hickory Vintage Saddle Oak CDL25 05 CDL25 06 CDL25 07 • 8 mm thick ® • 4 7/8" x 47¼" planks • eased edges and ends • limited lifetime warranty • 19.13 sq. ft./carton • 74% post-industrial recycled materials; eligible for LEED points Mohawks new GenuEdge Technology features the most realistic hardwood looks ever seen in laminate flooring. This superior visual effect is achieved through an innovative process that allows the paper to roll over the edges of the laminate plank, just like with real hardwood. This innovative process combined with georgous paper designs and Mohawks quality, direct pressure laminate technique makes these laminates the closest thing to real hardwood you will find. And unlike wide bevel laminate floors, dust and dirt wont get trapped in the edges. Look for the GenuEdge logo on styles with this innovation. product featured: Barrington, CDL25 03 18
  5. 5. Mohawk Brand Book 2011 Objective: To develop a comprehensive reference guide for retail and sales support that outlines Mohawk’s sales programs, consumer research, merchandising, sustainability platform, advertising support, business channels, internet business solutions, training, and marketing services. The challenge on this book was the number of clients developing content for it and delivering all those different messages in a consistent and organized manner. This book was produced using an environmental uncoated paper with foil stamped patterns on the cover and tabs. RETAIL ER BR UIDE AND G 011 AND G LE R BR 2 UIDE RETAI 2011 To Learn More About Mohawk GreenWorks: Our People, Our mission: Through knowledge, we will strive to be the catalyst, PM 6:09 the instrument, the process and the partner for retailers to /10 Process and Products, visit MohawkSustainability.com 11/16 achieve their goals and dreams. WK OHA ASK-M Mohawk’s sustainability vision focuses on our processes, our products and 1-877- 720 our people. GreenWorks, Mohawk’s umbrella of environmental initiatives, n, GA 30 Dalto encompasses all three areas with sustainable initiatives in every flooring reet .com orris St kToday ast M Mohaw product category. © 508 E At MU, learning isn’t about just receiving information. AWKMOH You now have a place to turn for business solutions. Retailers responding to a PROCESS Mohawk University survey said they needed the most help in these business Mohawk has identified four areas—energy use, water use, greenhouse gas areas: emissions and waste to landfill—in which to improve and has committed to reduce each by 25 percent by 2020. Mohawk bases measurements, definitions • SALES— Top line sales growth and margin growth and reporting structure on the Global Reporting Initiative (GRI) protocols. • MANAGEMENT— The ability to manage businesses better • STAFF PERFORMANCE— Getting better results from employees • FINANCIAL RESULTS— Improving a business’s P & L MU focused specifically on these issues this year with the following core classes: PRODUCT Mohawk is striving to maximize the amount of recycled or renewable content in all products; working to ensure that all imported or domestically sourced products are manufactured using fair labor standards and are packaged with re-use or recycling in mind; and developing processes that will simplify product recycling. Examples: • Recycling over three billion plastic bottles each year into EverStrand® carpets • Producing SmartStrand® with DuPont™ Sorona® in part from natural and renewable resources, using less energy and reducing greenhouse gas production • Featuring PureBond® technology for engineered flooring* with no added In 2011, MU will offer advanced level classes in each area. formaldehyde in all current domestically engineered hardwoods MU partners with premier learning organizations to develop classes that • Using wood from sources that practice sustainable harvesting and recycling over best address all the needs of retailers. These industry-leading companies offer 680 million pounds of scrap wood to produce laminate core superior education to help businesses improve selling and close more sales. • Purchasing excess foam from other product manufacturers to use along with our own internal cushion scraps in making our rebond pad * PureBond is a registered trademark of Columbia Forest Products Inc. in the U.S. and other countries. Used under License. 36 54 5 Greenworks_wp.indd 2 11/15/10 7:41 PM 6 Marketing Support_wp.indd 16 11/15/10 6:49 PM
  6. 6. ArmorMax Retail AdsObjective: To create a series of ads that highlight the hard surface technology of the ArmorMax protective coating. Theads lived online at an advertising portal for retailers to download and customize with their logo and retail informationsuch as price point and location. Visible beauty. Invisible strength. Mohawk offers the industry’s most durable coating system and stain-resistant Cozy. Comfortable. And tough as nails. finish for hardwood floors: new ArmorMax™ Finish technology combined with Scotchgard™ Advanced Repel Technology. with ArmorMax offers: • Maximum durability: ArmorMax is FIVE TIMES more resistant to wear than other leading hardwood finishes Mohawk offers the industry’s most durable coating system and stain-resistant finish for hardwood floors: new ArmorMax™ Finish technology combined with • Longer-lasting color: ArmorMax™ with Scotchgard™ Scotchgard™ Advanced Repel Technology. ArmorMax is FIVE TIMES more preserves your floor’s natural color and beauty resistant to wear than other leading hardwood finishes—proven during rigorous abrasion testing. 0. • Easy maintenance: ArmorMax™ with Scotchgard™ offers $ 00 with superior repellency to abrasive dirt, keeping the floor ArmorMax with Scotchgard offers superior repellency to abrasive dirt, so floors looking newer longer are easier to clean and maintain. And hardwoods with this exclusive finish are backed by a 50-year wear warranty from the industry’s leading manufacturer. • Investment protection: Hardwoods with this exclusive Style Name t. o spo finish are backed by a 50-year wear warranty from the Sq.Ft. ugh tStop by (Dealer Name) today to check out the most advanced industry’s leading manufacturer Installation available m is to hardwood technology available! in th is roo es t thing Retailer Logo trong The s Retailer Logo with ly gy. On . chnolo oors epel Te ardwood fl rs ced R h o Advan t finish for dirt, so flo ™ hgard an sive Scotc stain resist and abra d with nd ots mbine system a stains, sp er. gy co g g c hnolo ble coatin pellency to eauty lon ish te st dura re lb x™ Fin o perior natura orMa dustry’s m offers su tain their w Arm in ard re It’s ne offers the h Scotchg newer and w k it look Moha rmorMax w And A coal Char Oak ES olat e E TIM Choc is FIV Oak rMax similar Armo r ral bility: r than othe Natu Oak dura wea Red mum • Maxi resistant to ry Cher Oak more ts x with likely produ c orMa ss le n Arm are le Oak Sadd nce: A ans floors intena e tain • Ea sy ma rd finish m n and main Butte rscotch hga clea is Oak Scotc , easier to s with th ght wood Midni in to sta Oak n: Hard tectio cked by a dustry’s ent pro tock ba in Guns vestm finish are ty from the e Oak • In an out th check ilable! sive exclu wear warr r r re to today logy ava a 50-ye manufactu leadin g ame) tec hno y (De aler N rdwoo d Stop b vanced ha ad most go er Lo Retail
  7. 7. Protect & Care Retail AdsObjective: To create a series of ads that highlight the Protect & Care Maintenance Program. The ads lived online at anadvertising portal for retailers to download and customize with their logo and retail information such as copyand location. FREE with PurcCarpet hase FREE with PurcCarpet hase We’re there to protect the floor even when you’re not. While not everyone cares about possible messes or spills on your carpet, {Retailer’s Just focus on how cute Name} does. With the Mohawk Protect & Care extended maintenance program, you she is, not her mess. don’t have to guard your floor 24/7. Protect {Retailer’s Name} offers the Mohawk & Care will remove any stain—including Protect & Care extended maintenance grease, red wine, coffee and pet stains— program so you can actually relax on your every carpet covered. new carpet. We’ll remove any stain—Your carpet is protected all the time, so you can Unfortunately, spills and accidents happen. focus on more important things. Fortunately, {Retailer’s Name} and Mohawk Protect & Care is here to help clean {Retailer’s Name} and Mohawk Protect up the mess. Protect & Care provides added & Care can help you look at the bigger protective maintenance against stains and picture. Protect & Care provides added spills. With professionals on call to help protective maintenance against stains and keep your investment clean and fresh. spills. With professionals on call to help keep your investment clean and fresh. Retailer Logo Address Retailer Logo Address Store hours Store hours www.dealer store.com www.dealer store.com FREE with Carpet Purchase ned. m is. plan e saren’t ainst th ’s Name} Spill ction ag ut {Retaeilerohawrkogram. e Prot M p b th nce es, ith ess em w intena tective h sm th a o it plan n for ded m ded pr ills. W one pla n d sp No s you re exte ides a s and your a v p help ct & C re pro st stain lp kee Pr ote t & Ca again to he king tec ance n call fresh. ll ta Pro ten ls o and ds fu r’s in ma ssion clean a han e fe t ey our Retail pro stmen hav { ies. are is inve you rgenc C nd e t& . ersta ttle em Protec mess und li k e We fe’s haw n up th of li Mo a care e} and elp cle h Namable to il ava o Log ler R etai ddress A ours re h re.c om Sto r sto eale w.d ww
  8. 8. Trade Advertising for the Multifamily/Builder Flooring MarketObjective: To create a series of ads that speak to the commercial/multifamily builder market. This is a maleenvironment that relies on budget, accuracy, and reputation to succeed. BUILD ME A SUPPLIER THAT... runs on my schedule, won’t compromise my standards, and understands I don’t have a budget for WRONG. DONE. Expert Flooring Partners Contact your local Mohawk representative or call toll-free 877-275-6642 BUILD ME A BUILD ME A SUPPLIER THAT... SUPPLIER THAT... runs on my schedule, runs on my schedule, won’t compromise my standards, won’t compromise my standards, and doesn’t think like everyone else. and doesn’t require a babysitter. DONE. DONE. Expert Flooring Partners Expert Flooring Partners Contact your local Mohawk representative or call toll-free 877-275-6642 Contact your local Mohawk representative or call toll-free 877-275-6642
  9. 9. Seasonal Flooring Retail Sales KitObjective: To create a sales kit for a seasonal promotion that included posters, display toppers, sales counter card, andan indoor/outdoor banner. 24” x 36” posters Display toppersSales counter card Indoor/outdoor banner
  10. 10. Operation Rebuild Friends & Family Program Objective: To create a logo, brochure, sales counter card, poster, coupon, and T-shirt to assist business partners and retailers to recover from Hurricane Irene in the Northeast region of the United States. Program logo G ILDIN ER REBUER SMART NG STRO . tailers reat Re ort. G MOHA WK Supp 7-ASK Great 87 toll-free or call entative repres day.com Mohawk ohawkTo r local www.MContact you OPERATION REBUILD SPECIAL OPERATION REBUILD Mohawk Consumer Finance Program Friends and Family Program • Valid September 12 thru November 13, 2011 for all • Valid for GE and DuPont employees affected by independent Mohawk branded retail partners Hurricane Irene • 18 Months With Pay Deferred Interest • Valid September 12 through November 13, 2011 • Trans Code: 918 • Consumers can receive up to $200 direct from Mohawk on SmartStrand® with DuPont™ Sorona® • Final Funding: January 13, 2012 and Mohawk Wear-Dated® carpets (GE and DuPont • Special Rate: 4.99% will distribute details to their employees in affected • Mohawk will BUY DOWN these select styles areas) (buydown claim form available on mohawktoday.com) at 4% (dealer net = .99%) - SmartStrand® with DuPont™ Sorona® Smart Living Colorwall products - Wear-Dated® Perfect Color Colorwall products - Wear-Dated® Perfect Design Colorwall products - Mohawk Scotchgard™ wood products Trifold brochure 4” x 9”

×