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Social Media Monday - Video Talk - 7th June 2010
 

Social Media Monday - Video Talk - 7th June 2010

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  • Thanks to Barry for inviting me <br /> In fact Thanks to everyone involved with Social Media <br /> - With out you guy pushing this exciting new movement I wouldn&#x2019;t have got the opportunity to see one of the best gigs of my life last night. <br /> - Anyone else get pushed around at Rage A T M <br /> - Exciting the band were that we had all managed to a first - truely influency popular culture. Probably one of the most successfully social campaigns in the UK <br /> <br /> <br /> <br /> Based in Brighton <br /> Work with a lot of agencies - digital, social, market & PR <br /> Online General <br />
  • You guys deal with content all the time <br />
  • People love it <br /> Easy to consume - passive - assuming its well thought-out <br /> <br /> <br /> <br /> YouTube Second biggest Search engine <br /> 2 Billion videos on youtube everyday <br /> <br /> <br /> <br /> UK - 37% increase in 12 months of video views <br /> month - About 5.5 Billions videos viewed <br /> YouTube - BBC - FB (4th) <br /> FB - 200% increase <br /> <br /> <br /> <br /> Variety <br /> Mobile Device <br /> <br /> <br /> <br /> <br /> <br />
  • First look at the different types of content <br />
  • Large Conference <br /> Press Junket to show a new product <br /> Product demo + Expert interview <br />
  • NPAS - nation Parking Adjudication Services <br /> Road Safety Adverts for Hampshire & Kent CC <br /> NatMags - Star Awards <br /> <br /> <br /> <br /> Motion Graphics - time consuming <br /> <br /> <br />
  • Brighton Festival <br />
  • <br /> <br /> <br /> Branded content - can be shorter form <br /> - Sean Meadows - Eurostar & Mother - Somers Town <br /> - Lurpack making cooking reciepe content <br /> <br /> <br />
  • Engagement - people involved <br /> Facilitated - we&#x2019;re involved at beginning or end <br /> Experience - user may know product best / research shows people trust reviews & recommendations from others <br />
  • Alot of people talk about how video is the way forward <br /> But people seem to struggle on making it work <br /> Can be expensive / time consuming just to make the video but then we have to get it out to people! <br />
  • <br /> <br />
  • Quality - Looks good <br /> <br /> <br /> <br /> Relevant - right people see and want to watch it <br /> <br /> <br /> <br /> Platform - we delivery it int he right way so people can watch <br />
  • Quality - Looks good <br /> <br /> <br /> <br /> Relevant - right people see and want to watch it <br /> <br /> <br /> <br /> Platform - we delivery it int he right way so people can watch <br />
  • Quality - Looks good <br /> <br /> <br /> <br /> Relevant - right people see and want to watch it <br /> <br /> <br /> <br /> Platform - we delivery it int he right way so people can watch <br />
  • 10 Years - Opportunity for HQ video at 1/10 of the price <br /> <br /> <br /> <br /> Constraints - better light <br /> <br /> <br /> <br /> 5D <br /> - Game changer - revolution <br /> - High quality lens <br /> - Shallow depth of field <br /> - Amazing rich image <br /> <br /> <br /> <br /> House MD <br /> - Highest Viewed TV show in the world <br /> - Season Finale - 5D <br /> - Why - Rich Color, intimate, shallow depth of field, small spaces - best looking episode ever <br /> <br /> <br /> <br /> Brian Eno for the Brighton Festival <br /> NatMags - 100 year anniversary videos <br /> Womens Tennis Association at Queens Club Estbourne in 2 weeks. <br /> <br /> <br />
  • 10 Years - Opportunity for HQ video at 1/10 of the price <br /> <br /> <br /> <br /> Constraints - better light <br /> <br /> <br /> <br /> 5D <br /> - Game changer - revolution <br /> - High quality lens <br /> - Shallow depth of field <br /> - Amazing rich image <br /> <br /> <br /> <br /> House MD <br /> - Highest Viewed TV show in the world <br /> - Season Finale - 5D <br /> - Why - Rich Color, intimate, shallow depth of field, small spaces - best looking episode ever <br /> <br /> <br /> <br /> Brian Eno for the Brighton Festival <br /> NatMags - 100 year anniversary videos <br /> Womens Tennis Association at Queens Club Estbourne in 2 weeks. <br /> <br /> <br />
  • 10 Years - Opportunity for HQ video at 1/10 of the price <br /> <br /> <br /> <br /> Constraints - better light <br /> <br /> <br /> <br /> 5D <br /> - Game changer - revolution <br /> - High quality lens <br /> - Shallow depth of field <br /> - Amazing rich image <br /> <br /> <br /> <br /> House MD <br /> - Highest Viewed TV show in the world <br /> - Season Finale - 5D <br /> - Why - Rich Color, intimate, shallow depth of field, small spaces - best looking episode ever <br /> <br /> <br /> <br /> Brian Eno for the Brighton Festival <br /> NatMags - 100 year anniversary videos <br /> Womens Tennis Association at Queens Club Estbourne in 2 weeks. <br /> <br /> <br />
  • 10 Years - Opportunity for HQ video at 1/10 of the price <br /> <br /> <br /> <br /> Constraints - better light <br /> <br /> <br /> <br /> 5D <br /> - Game changer - revolution <br /> - High quality lens <br /> - Shallow depth of field <br /> - Amazing rich image <br /> <br /> <br /> <br /> House MD <br /> - Highest Viewed TV show in the world <br /> - Season Finale - 5D <br /> - Why - Rich Color, intimate, shallow depth of field, small spaces - best looking episode ever <br /> <br /> <br /> <br /> Brian Eno for the Brighton Festival <br /> NatMags - 100 year anniversary videos <br /> Womens Tennis Association at Queens Club Estbourne in 2 weeks. <br /> <br /> <br />
  • 10 Years - Opportunity for HQ video at 1/10 of the price <br /> <br /> <br /> <br /> Constraints - better light <br /> <br /> <br /> <br /> 5D <br /> - Game changer - revolution <br /> - High quality lens <br /> - Shallow depth of field <br /> - Amazing rich image <br /> <br /> <br /> <br /> House MD <br /> - Highest Viewed TV show in the world <br /> - Season Finale - 5D <br /> - Why - Rich Color, intimate, shallow depth of field, small spaces - best looking episode ever <br /> <br /> <br /> <br /> Brian Eno for the Brighton Festival <br /> NatMags - 100 year anniversary videos <br /> Womens Tennis Association at Queens Club Estbourne in 2 weeks. <br /> <br /> <br />
  • <br /> <br /> <br /> SD v HD <br /> - Shoot hi def, future proof <br /> - Even for small web movies - higher quality <br /> <br /> <br /> <br /> In house vs Paid <br /> - Not Proper in house production teams <br /> - Buy camera + FCP course. <br /> - Film some stuff, then never capture the footage because the last time they did it took ages! <br /> - Pull in the constrainst <br /> - Where can in house filming be benifital <br /> - Spontainous filming <br /> - training, tells you just what you need <br /> - Big tip - think again, minimam number of shots. <br /> - Film get us to Edit <br />
  • <br /> <br /> <br /> SD v HD <br /> - Shoot hi def, future proof <br /> - Even for small web movies - higher quality <br /> <br /> <br /> <br /> In house vs Paid <br /> - Not Proper in house production teams <br /> - Buy camera + FCP course. <br /> - Film some stuff, then never capture the footage because the last time they did it took ages! <br /> - Pull in the constrainst <br /> - Where can in house filming be benifital <br /> - Spontainous filming <br /> - training, tells you just what you need <br /> - Big tip - think again, minimam number of shots. <br /> - Film get us to Edit <br />
  • <br /> <br /> <br /> SD v HD <br /> - Shoot hi def, future proof <br /> - Even for small web movies - higher quality <br /> <br /> <br /> <br /> In house vs Paid <br /> - Not Proper in house production teams <br /> - Buy camera + FCP course. <br /> - Film some stuff, then never capture the footage because the last time they did it took ages! <br /> - Pull in the constrainst <br /> - Where can in house filming be benifital <br /> - Spontainous filming <br /> - training, tells you just what you need <br /> - Big tip - think again, minimam number of shots. <br /> - Film get us to Edit <br />
  • Brief - Ideas <br /> Insight - mapping <br /> Pre-production - first thing to get cut <br /> Where is it going to go? - How will people view this content <br /> <br /> <br /> <br /> Think about how people going to experience & interact with the video <br /> Content length & Format <br /> - Video - easy to consume <br /> Short form - 30 sec - 5 minute - Easy - YouTube/FB/Blog/Niche video platforms <br /> Longer form - 3 min - 2 hours - Apple TV / Google TV - SEO <br /> - iphone/android/ipad/tablet <br />
  • Brief - Ideas <br /> Insight - mapping <br /> Pre-production - first thing to get cut <br /> Where is it going to go? - How will people view this content <br /> <br /> <br /> <br /> Think about how people going to experience & interact with the video <br /> Content length & Format <br /> - Video - easy to consume <br /> Short form - 30 sec - 5 minute - Easy - YouTube/FB/Blog/Niche video platforms <br /> Longer form - 3 min - 2 hours - Apple TV / Google TV - SEO <br /> - iphone/android/ipad/tablet <br />
  • Brief - Ideas <br /> Insight - mapping <br /> Pre-production - first thing to get cut <br /> Where is it going to go? - How will people view this content <br /> <br /> <br /> <br /> Think about how people going to experience & interact with the video <br /> Content length & Format <br /> - Video - easy to consume <br /> Short form - 30 sec - 5 minute - Easy - YouTube/FB/Blog/Niche video platforms <br /> Longer form - 3 min - 2 hours - Apple TV / Google TV - SEO <br /> - iphone/android/ipad/tablet <br />
  • <br /> <br />
  • The Process <br /> - Pre, Prod, Post, Delivery <br /> - Pre - Client <br /> - Prod - <br /> - Delivery <br /> <br /> <br /> <br /> Time + Cost <br /> - Ideas are expensive <br /> - Best integrated into idea + strategy from the beginning <br /> - Prod - equipment cost <br /> - Post, Del - Time <br /> <br /> <br />
  • The Process <br /> - Pre, Prod, Post, Delivery <br /> - Pre - Client <br /> - Prod - <br /> - Delivery <br /> <br /> <br /> <br /> Time + Cost <br /> - Ideas are expensive <br /> - Best integrated into idea + strategy from the beginning <br /> - Prod - equipment cost <br /> - Post, Del - Time <br /> <br /> <br />
  • The Process <br /> - Pre, Prod, Post, Delivery <br /> - Pre - Client <br /> - Prod - <br /> - Delivery <br /> <br /> <br /> <br /> Time + Cost <br /> - Ideas are expensive <br /> - Best integrated into idea + strategy from the beginning <br /> - Prod - equipment cost <br /> - Post, Del - Time <br /> <br /> <br />
  • The Process <br /> - Pre, Prod, Post, Delivery <br /> - Pre - Client <br /> - Prod - <br /> - Delivery <br /> <br /> <br /> <br /> Time + Cost <br /> - Ideas are expensive <br /> - Best integrated into idea + strategy from the beginning <br /> - Prod - equipment cost <br /> - Post, Del - Time <br /> <br /> <br />
  • <br /> <br /> <br /> Accessible - channels for delivering different types of content <br /> Varied - styles of content & length <br /> Clutter - so much! Where do people start - find relevant? <br />
  • <br /> <br /> <br /> Accessible - channels for delivering different types of content <br /> Varied - styles of content & length <br /> Clutter - so much! Where do people start - find relevant? <br />
  • <br /> <br /> <br /> Accessible - channels for delivering different types of content <br /> Varied - styles of content & length <br /> Clutter - so much! Where do people start - find relevant? <br />
  • <br /> <br /> <br /> Accessible - channels for delivering different types of content <br /> Varied - styles of content & length <br /> Clutter - so much! Where do people start - find relevant? <br />
  • We create great high quality videos <br /> Social Agencies can help us to make those video even better <br /> Even more so - Social ensure they get seen <br />
  • We create great high quality videos <br /> Social Agencies can help us to make those video even better <br /> Even more so - Social ensure they get seen <br />
  • <br /> <br />

Social Media Monday - Video Talk - 7th June 2010 Social Media Monday - Video Talk - 7th June 2010 Presentation Transcript

  • Video and Social Media Rob Claisse Founder & CEO
  • Video = Content
  • Why is it different?
  • News Information Entertainment UGC Promotional Video Content Types
  • News •Events •Quick to create •Fast Turnaround •Get it Live •Live Streaming
  • Information •Carefully Planned •Style is Varied •Graphical •Internal Comms •Public Sector
  • Promotional •Similar to Info •Pre-event Launch •Advertising •Case Studies •Event VoxPops
  • Entertainment •Bigger Budget •Longer Form •Series based •Branded content
  • UGC • Cost Effective • Engagement • Facilitated • Experience
  • How to make it work?
  • The right formula for an online video
  • The right formula
  • The right formula •Quality Content
  • The right formula •Quality Content •Relevant Content
  • The right formula •Quality Content •Relevant Content •Platform
  • Quality Content
  • Quality Content
  • Quality Content
  • Quality Content
  • Quality Content
  • Quality Content
  • Quality Content
  • Quality Content Technology Revolution
  • Quality Content Technology Revolution HD vs SD
  • Quality Content Technology Revolution HD vs SD In House vs Paid Production
  • The right formula
  • The right formula •Quality Content
  • The right formula •Quality Content •Relevant Content
  • The right formula •Quality Content •Relevant Content •Platform
  • Whatʼs Involved
  • Whatʼs Involved
  • Whatʼs Involved •The Process
  • Whatʼs Involved •The Process •Whoʼs Involved
  • Whatʼs Involved •The Process •Whoʼs Involved •Time Required
  • Whatʼs Involved •The Process •Whoʼs Involved •Time Required •Cost Required
  • Conclusion
  • Conclusion •Video has become easier!
  • Conclusion •Video has become easier! •More accessible
  • Conclusion •Video has become easier! •More accessible •More Varied
  • Conclusion •Video has become easier! •More accessible •More Varied •But... Its more cluttered
  • Distribution & Optimisation
  • Distribution & Optimisation Video Production + Social Agency
  • Video and Social Media Rob Claisse Joe Coyne Founder & CEO Head of Sales & Marketing rob@fatsand.com joe@fatsand.com @robclaisse @joecoyne www.fatsandproductions.com @fatsand