Video and Social Media
              Rob Claisse
                Founder & CEO
Video = Content
Why is it different?
News      Information




Entertainment   UGC    Promotional


            Video Content Types
News

       •Events
       •Quick to create
       •Fast Turnaround
       •Get it Live
       •Live Streaming
Information

              •Carefully Planned
              •Style is Varied
              •Graphical
              •Inter...
Promotional

              •Similar to Info
              •Pre-event Launch
              •Advertising
              •Case...
Entertainment
                •Bigger Budget
                •Longer Form
                •Series based
                •B...
UGC
      • Cost Effective
      • Engagement
      • Facilitated
      • Experience
How to make it work?
The right formula
for an online video
The right formula
The right formula


•Quality Content
The right formula


•Quality Content
•Relevant Content
The right formula


•Quality Content
•Relevant Content
•Platform
Quality Content
Quality Content
Quality Content
Quality Content
Quality Content
Quality Content
Quality Content
Quality Content

       Technology Revolution
Quality Content

       Technology Revolution


       HD vs SD
Quality Content

       Technology Revolution


       HD vs SD


       In House vs Paid Production
The right formula
The right formula


•Quality Content
The right formula


•Quality Content
•Relevant Content
The right formula


•Quality Content
•Relevant Content
•Platform
Whatʼs Involved
Whatʼs Involved
Whatʼs Involved


•The Process
Whatʼs Involved


•The Process
•Whoʼs Involved
Whatʼs Involved


•The Process
•Whoʼs Involved
•Time Required
Whatʼs Involved


•The Process
•Whoʼs Involved
•Time Required
•Cost Required
Conclusion
Conclusion

•Video has become easier!
Conclusion

•Video has become easier!
•More accessible
Conclusion

•Video has become easier!
•More accessible
•More Varied
Conclusion

•Video has become easier!
•More accessible
•More Varied
•But... Its more cluttered
Distribution & Optimisation
Distribution & Optimisation


   Video Production
           +
    Social Agency
Video and Social Media
Rob Claisse                Joe Coyne
  Founder & CEO         Head of Sales & Marketing
 rob@fatsand...
Social Media Monday - Video Talk - 7th June 2010
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Social Media Monday - Video Talk - 7th June 2010

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  • Thanks to Barry for inviting me
    In fact Thanks to everyone involved with Social Media
    - With out you guy pushing this exciting new movement I wouldn’t have got the opportunity to see one of the best gigs of my life last night.
    - Anyone else get pushed around at Rage A T M
    - Exciting the band were that we had all managed to a first - truely influency popular culture. Probably one of the most successfully social campaigns in the UK



    Based in Brighton
    Work with a lot of agencies - digital, social, market & PR
    Online General
  • You guys deal with content all the time
  • People love it
    Easy to consume - passive - assuming its well thought-out



    YouTube Second biggest Search engine
    2 Billion videos on youtube everyday



    UK - 37% increase in 12 months of video views
    month - About 5.5 Billions videos viewed
    YouTube - BBC - FB (4th)
    FB - 200% increase



    Variety
    Mobile Device





  • First look at the different types of content
  • Large Conference
    Press Junket to show a new product
    Product demo + Expert interview
  • NPAS - nation Parking Adjudication Services
    Road Safety Adverts for Hampshire & Kent CC
    NatMags - Star Awards



    Motion Graphics - time consuming


  • Brighton Festival



  • Branded content - can be shorter form
    - Sean Meadows - Eurostar & Mother - Somers Town
    - Lurpack making cooking reciepe content


  • Engagement - people involved
    Facilitated - we’re involved at beginning or end
    Experience - user may know product best / research shows people trust reviews & recommendations from others
  • Alot of people talk about how video is the way forward
    But people seem to struggle on making it work
    Can be expensive / time consuming just to make the video but then we have to get it out to people!


  • Quality - Looks good



    Relevant - right people see and want to watch it



    Platform - we delivery it int he right way so people can watch
  • Quality - Looks good



    Relevant - right people see and want to watch it



    Platform - we delivery it int he right way so people can watch
  • Quality - Looks good



    Relevant - right people see and want to watch it



    Platform - we delivery it int he right way so people can watch
  • 10 Years - Opportunity for HQ video at 1/10 of the price



    Constraints - better light



    5D
    - Game changer - revolution
    - High quality lens
    - Shallow depth of field
    - Amazing rich image



    House MD
    - Highest Viewed TV show in the world
    - Season Finale - 5D
    - Why - Rich Color, intimate, shallow depth of field, small spaces - best looking episode ever



    Brian Eno for the Brighton Festival
    NatMags - 100 year anniversary videos
    Womens Tennis Association at Queens Club Estbourne in 2 weeks.


  • 10 Years - Opportunity for HQ video at 1/10 of the price



    Constraints - better light



    5D
    - Game changer - revolution
    - High quality lens
    - Shallow depth of field
    - Amazing rich image



    House MD
    - Highest Viewed TV show in the world
    - Season Finale - 5D
    - Why - Rich Color, intimate, shallow depth of field, small spaces - best looking episode ever



    Brian Eno for the Brighton Festival
    NatMags - 100 year anniversary videos
    Womens Tennis Association at Queens Club Estbourne in 2 weeks.


  • 10 Years - Opportunity for HQ video at 1/10 of the price



    Constraints - better light



    5D
    - Game changer - revolution
    - High quality lens
    - Shallow depth of field
    - Amazing rich image



    House MD
    - Highest Viewed TV show in the world
    - Season Finale - 5D
    - Why - Rich Color, intimate, shallow depth of field, small spaces - best looking episode ever



    Brian Eno for the Brighton Festival
    NatMags - 100 year anniversary videos
    Womens Tennis Association at Queens Club Estbourne in 2 weeks.


  • 10 Years - Opportunity for HQ video at 1/10 of the price



    Constraints - better light



    5D
    - Game changer - revolution
    - High quality lens
    - Shallow depth of field
    - Amazing rich image



    House MD
    - Highest Viewed TV show in the world
    - Season Finale - 5D
    - Why - Rich Color, intimate, shallow depth of field, small spaces - best looking episode ever



    Brian Eno for the Brighton Festival
    NatMags - 100 year anniversary videos
    Womens Tennis Association at Queens Club Estbourne in 2 weeks.


  • 10 Years - Opportunity for HQ video at 1/10 of the price



    Constraints - better light



    5D
    - Game changer - revolution
    - High quality lens
    - Shallow depth of field
    - Amazing rich image



    House MD
    - Highest Viewed TV show in the world
    - Season Finale - 5D
    - Why - Rich Color, intimate, shallow depth of field, small spaces - best looking episode ever



    Brian Eno for the Brighton Festival
    NatMags - 100 year anniversary videos
    Womens Tennis Association at Queens Club Estbourne in 2 weeks.





  • SD v HD
    - Shoot hi def, future proof
    - Even for small web movies - higher quality



    In house vs Paid
    - Not Proper in house production teams
    - Buy camera + FCP course.
    - Film some stuff, then never capture the footage because the last time they did it took ages!
    - Pull in the constrainst
    - Where can in house filming be benifital
    - Spontainous filming
    - training, tells you just what you need
    - Big tip - think again, minimam number of shots.
    - Film get us to Edit



  • SD v HD
    - Shoot hi def, future proof
    - Even for small web movies - higher quality



    In house vs Paid
    - Not Proper in house production teams
    - Buy camera + FCP course.
    - Film some stuff, then never capture the footage because the last time they did it took ages!
    - Pull in the constrainst
    - Where can in house filming be benifital
    - Spontainous filming
    - training, tells you just what you need
    - Big tip - think again, minimam number of shots.
    - Film get us to Edit



  • SD v HD
    - Shoot hi def, future proof
    - Even for small web movies - higher quality



    In house vs Paid
    - Not Proper in house production teams
    - Buy camera + FCP course.
    - Film some stuff, then never capture the footage because the last time they did it took ages!
    - Pull in the constrainst
    - Where can in house filming be benifital
    - Spontainous filming
    - training, tells you just what you need
    - Big tip - think again, minimam number of shots.
    - Film get us to Edit
  • Brief - Ideas
    Insight - mapping
    Pre-production - first thing to get cut
    Where is it going to go? - How will people view this content



    Think about how people going to experience & interact with the video
    Content length & Format
    - Video - easy to consume
    Short form - 30 sec - 5 minute - Easy - YouTube/FB/Blog/Niche video platforms
    Longer form - 3 min - 2 hours - Apple TV / Google TV - SEO
    - iphone/android/ipad/tablet
  • Brief - Ideas
    Insight - mapping
    Pre-production - first thing to get cut
    Where is it going to go? - How will people view this content



    Think about how people going to experience & interact with the video
    Content length & Format
    - Video - easy to consume
    Short form - 30 sec - 5 minute - Easy - YouTube/FB/Blog/Niche video platforms
    Longer form - 3 min - 2 hours - Apple TV / Google TV - SEO
    - iphone/android/ipad/tablet
  • Brief - Ideas
    Insight - mapping
    Pre-production - first thing to get cut
    Where is it going to go? - How will people view this content



    Think about how people going to experience & interact with the video
    Content length & Format
    - Video - easy to consume
    Short form - 30 sec - 5 minute - Easy - YouTube/FB/Blog/Niche video platforms
    Longer form - 3 min - 2 hours - Apple TV / Google TV - SEO
    - iphone/android/ipad/tablet


  • The Process
    - Pre, Prod, Post, Delivery
    - Pre - Client
    - Prod -
    - Delivery



    Time + Cost
    - Ideas are expensive
    - Best integrated into idea + strategy from the beginning
    - Prod - equipment cost
    - Post, Del - Time


  • The Process
    - Pre, Prod, Post, Delivery
    - Pre - Client
    - Prod -
    - Delivery



    Time + Cost
    - Ideas are expensive
    - Best integrated into idea + strategy from the beginning
    - Prod - equipment cost
    - Post, Del - Time


  • The Process
    - Pre, Prod, Post, Delivery
    - Pre - Client
    - Prod -
    - Delivery



    Time + Cost
    - Ideas are expensive
    - Best integrated into idea + strategy from the beginning
    - Prod - equipment cost
    - Post, Del - Time


  • The Process
    - Pre, Prod, Post, Delivery
    - Pre - Client
    - Prod -
    - Delivery



    Time + Cost
    - Ideas are expensive
    - Best integrated into idea + strategy from the beginning
    - Prod - equipment cost
    - Post, Del - Time





  • Accessible - channels for delivering different types of content
    Varied - styles of content & length
    Clutter - so much! Where do people start - find relevant?



  • Accessible - channels for delivering different types of content
    Varied - styles of content & length
    Clutter - so much! Where do people start - find relevant?



  • Accessible - channels for delivering different types of content
    Varied - styles of content & length
    Clutter - so much! Where do people start - find relevant?



  • Accessible - channels for delivering different types of content
    Varied - styles of content & length
    Clutter - so much! Where do people start - find relevant?
  • We create great high quality videos
    Social Agencies can help us to make those video even better
    Even more so - Social ensure they get seen
  • We create great high quality videos
    Social Agencies can help us to make those video even better
    Even more so - Social ensure they get seen


  • Social Media Monday - Video Talk - 7th June 2010

    1. 1. Video and Social Media Rob Claisse Founder & CEO
    2. 2. Video = Content
    3. 3. Why is it different?
    4. 4. News Information Entertainment UGC Promotional Video Content Types
    5. 5. News •Events •Quick to create •Fast Turnaround •Get it Live •Live Streaming
    6. 6. Information •Carefully Planned •Style is Varied •Graphical •Internal Comms •Public Sector
    7. 7. Promotional •Similar to Info •Pre-event Launch •Advertising •Case Studies •Event VoxPops
    8. 8. Entertainment •Bigger Budget •Longer Form •Series based •Branded content
    9. 9. UGC • Cost Effective • Engagement • Facilitated • Experience
    10. 10. How to make it work?
    11. 11. The right formula for an online video
    12. 12. The right formula
    13. 13. The right formula •Quality Content
    14. 14. The right formula •Quality Content •Relevant Content
    15. 15. The right formula •Quality Content •Relevant Content •Platform
    16. 16. Quality Content
    17. 17. Quality Content
    18. 18. Quality Content
    19. 19. Quality Content
    20. 20. Quality Content
    21. 21. Quality Content
    22. 22. Quality Content
    23. 23. Quality Content Technology Revolution
    24. 24. Quality Content Technology Revolution HD vs SD
    25. 25. Quality Content Technology Revolution HD vs SD In House vs Paid Production
    26. 26. The right formula
    27. 27. The right formula •Quality Content
    28. 28. The right formula •Quality Content •Relevant Content
    29. 29. The right formula •Quality Content •Relevant Content •Platform
    30. 30. Whatʼs Involved
    31. 31. Whatʼs Involved
    32. 32. Whatʼs Involved •The Process
    33. 33. Whatʼs Involved •The Process •Whoʼs Involved
    34. 34. Whatʼs Involved •The Process •Whoʼs Involved •Time Required
    35. 35. Whatʼs Involved •The Process •Whoʼs Involved •Time Required •Cost Required
    36. 36. Conclusion
    37. 37. Conclusion •Video has become easier!
    38. 38. Conclusion •Video has become easier! •More accessible
    39. 39. Conclusion •Video has become easier! •More accessible •More Varied
    40. 40. Conclusion •Video has become easier! •More accessible •More Varied •But... Its more cluttered
    41. 41. Distribution & Optimisation
    42. 42. Distribution & Optimisation Video Production + Social Agency
    43. 43. Video and Social Media Rob Claisse Joe Coyne Founder & CEO Head of Sales & Marketing rob@fatsand.com joe@fatsand.com @robclaisse @joecoyne www.fatsandproductions.com @fatsand

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