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Social Media Monday - Video Talk - 7th June 2010
Social Media Monday - Video Talk - 7th June 2010
Social Media Monday - Video Talk - 7th June 2010
Social Media Monday - Video Talk - 7th June 2010
Social Media Monday - Video Talk - 7th June 2010
Social Media Monday - Video Talk - 7th June 2010
Social Media Monday - Video Talk - 7th June 2010
Social Media Monday - Video Talk - 7th June 2010
Social Media Monday - Video Talk - 7th June 2010
Social Media Monday - Video Talk - 7th June 2010
Social Media Monday - Video Talk - 7th June 2010
Social Media Monday - Video Talk - 7th June 2010
Social Media Monday - Video Talk - 7th June 2010
Social Media Monday - Video Talk - 7th June 2010
Social Media Monday - Video Talk - 7th June 2010
Social Media Monday - Video Talk - 7th June 2010
Social Media Monday - Video Talk - 7th June 2010
Social Media Monday - Video Talk - 7th June 2010
Social Media Monday - Video Talk - 7th June 2010
Social Media Monday - Video Talk - 7th June 2010
Social Media Monday - Video Talk - 7th June 2010
Social Media Monday - Video Talk - 7th June 2010
Social Media Monday - Video Talk - 7th June 2010
Social Media Monday - Video Talk - 7th June 2010
Social Media Monday - Video Talk - 7th June 2010
Social Media Monday - Video Talk - 7th June 2010
Social Media Monday - Video Talk - 7th June 2010
Social Media Monday - Video Talk - 7th June 2010
Social Media Monday - Video Talk - 7th June 2010
Social Media Monday - Video Talk - 7th June 2010
Social Media Monday - Video Talk - 7th June 2010
Social Media Monday - Video Talk - 7th June 2010
Social Media Monday - Video Talk - 7th June 2010
Social Media Monday - Video Talk - 7th June 2010
Social Media Monday - Video Talk - 7th June 2010
Social Media Monday - Video Talk - 7th June 2010
Social Media Monday - Video Talk - 7th June 2010
Social Media Monday - Video Talk - 7th June 2010
Social Media Monday - Video Talk - 7th June 2010
Social Media Monday - Video Talk - 7th June 2010
Social Media Monday - Video Talk - 7th June 2010
Social Media Monday - Video Talk - 7th June 2010
Social Media Monday - Video Talk - 7th June 2010
Social Media Monday - Video Talk - 7th June 2010
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Social Media Monday - Video Talk - 7th June 2010

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  • Thanks to Barry for inviting me
    In fact Thanks to everyone involved with Social Media
    - With out you guy pushing this exciting new movement I wouldn’t have got the opportunity to see one of the best gigs of my life last night.
    - Anyone else get pushed around at Rage A T M
    - Exciting the band were that we had all managed to a first - truely influency popular culture. Probably one of the most successfully social campaigns in the UK



    Based in Brighton
    Work with a lot of agencies - digital, social, market & PR
    Online General
  • You guys deal with content all the time
  • People love it
    Easy to consume - passive - assuming its well thought-out



    YouTube Second biggest Search engine
    2 Billion videos on youtube everyday



    UK - 37% increase in 12 months of video views
    month - About 5.5 Billions videos viewed
    YouTube - BBC - FB (4th)
    FB - 200% increase



    Variety
    Mobile Device





  • First look at the different types of content
  • Large Conference
    Press Junket to show a new product
    Product demo + Expert interview
  • NPAS - nation Parking Adjudication Services
    Road Safety Adverts for Hampshire & Kent CC
    NatMags - Star Awards



    Motion Graphics - time consuming


  • Brighton Festival



  • Branded content - can be shorter form
    - Sean Meadows - Eurostar & Mother - Somers Town
    - Lurpack making cooking reciepe content


  • Engagement - people involved
    Facilitated - we’re involved at beginning or end
    Experience - user may know product best / research shows people trust reviews & recommendations from others
  • Alot of people talk about how video is the way forward
    But people seem to struggle on making it work
    Can be expensive / time consuming just to make the video but then we have to get it out to people!


  • Quality - Looks good



    Relevant - right people see and want to watch it



    Platform - we delivery it int he right way so people can watch
  • Quality - Looks good



    Relevant - right people see and want to watch it



    Platform - we delivery it int he right way so people can watch
  • Quality - Looks good



    Relevant - right people see and want to watch it



    Platform - we delivery it int he right way so people can watch
  • 10 Years - Opportunity for HQ video at 1/10 of the price



    Constraints - better light



    5D
    - Game changer - revolution
    - High quality lens
    - Shallow depth of field
    - Amazing rich image



    House MD
    - Highest Viewed TV show in the world
    - Season Finale - 5D
    - Why - Rich Color, intimate, shallow depth of field, small spaces - best looking episode ever



    Brian Eno for the Brighton Festival
    NatMags - 100 year anniversary videos
    Womens Tennis Association at Queens Club Estbourne in 2 weeks.


  • 10 Years - Opportunity for HQ video at 1/10 of the price



    Constraints - better light



    5D
    - Game changer - revolution
    - High quality lens
    - Shallow depth of field
    - Amazing rich image



    House MD
    - Highest Viewed TV show in the world
    - Season Finale - 5D
    - Why - Rich Color, intimate, shallow depth of field, small spaces - best looking episode ever



    Brian Eno for the Brighton Festival
    NatMags - 100 year anniversary videos
    Womens Tennis Association at Queens Club Estbourne in 2 weeks.


  • 10 Years - Opportunity for HQ video at 1/10 of the price



    Constraints - better light



    5D
    - Game changer - revolution
    - High quality lens
    - Shallow depth of field
    - Amazing rich image



    House MD
    - Highest Viewed TV show in the world
    - Season Finale - 5D
    - Why - Rich Color, intimate, shallow depth of field, small spaces - best looking episode ever



    Brian Eno for the Brighton Festival
    NatMags - 100 year anniversary videos
    Womens Tennis Association at Queens Club Estbourne in 2 weeks.


  • 10 Years - Opportunity for HQ video at 1/10 of the price



    Constraints - better light



    5D
    - Game changer - revolution
    - High quality lens
    - Shallow depth of field
    - Amazing rich image



    House MD
    - Highest Viewed TV show in the world
    - Season Finale - 5D
    - Why - Rich Color, intimate, shallow depth of field, small spaces - best looking episode ever



    Brian Eno for the Brighton Festival
    NatMags - 100 year anniversary videos
    Womens Tennis Association at Queens Club Estbourne in 2 weeks.


  • 10 Years - Opportunity for HQ video at 1/10 of the price



    Constraints - better light



    5D
    - Game changer - revolution
    - High quality lens
    - Shallow depth of field
    - Amazing rich image



    House MD
    - Highest Viewed TV show in the world
    - Season Finale - 5D
    - Why - Rich Color, intimate, shallow depth of field, small spaces - best looking episode ever



    Brian Eno for the Brighton Festival
    NatMags - 100 year anniversary videos
    Womens Tennis Association at Queens Club Estbourne in 2 weeks.





  • SD v HD
    - Shoot hi def, future proof
    - Even for small web movies - higher quality



    In house vs Paid
    - Not Proper in house production teams
    - Buy camera + FCP course.
    - Film some stuff, then never capture the footage because the last time they did it took ages!
    - Pull in the constrainst
    - Where can in house filming be benifital
    - Spontainous filming
    - training, tells you just what you need
    - Big tip - think again, minimam number of shots.
    - Film get us to Edit



  • SD v HD
    - Shoot hi def, future proof
    - Even for small web movies - higher quality



    In house vs Paid
    - Not Proper in house production teams
    - Buy camera + FCP course.
    - Film some stuff, then never capture the footage because the last time they did it took ages!
    - Pull in the constrainst
    - Where can in house filming be benifital
    - Spontainous filming
    - training, tells you just what you need
    - Big tip - think again, minimam number of shots.
    - Film get us to Edit



  • SD v HD
    - Shoot hi def, future proof
    - Even for small web movies - higher quality



    In house vs Paid
    - Not Proper in house production teams
    - Buy camera + FCP course.
    - Film some stuff, then never capture the footage because the last time they did it took ages!
    - Pull in the constrainst
    - Where can in house filming be benifital
    - Spontainous filming
    - training, tells you just what you need
    - Big tip - think again, minimam number of shots.
    - Film get us to Edit
  • Brief - Ideas
    Insight - mapping
    Pre-production - first thing to get cut
    Where is it going to go? - How will people view this content



    Think about how people going to experience & interact with the video
    Content length & Format
    - Video - easy to consume
    Short form - 30 sec - 5 minute - Easy - YouTube/FB/Blog/Niche video platforms
    Longer form - 3 min - 2 hours - Apple TV / Google TV - SEO
    - iphone/android/ipad/tablet
  • Brief - Ideas
    Insight - mapping
    Pre-production - first thing to get cut
    Where is it going to go? - How will people view this content



    Think about how people going to experience & interact with the video
    Content length & Format
    - Video - easy to consume
    Short form - 30 sec - 5 minute - Easy - YouTube/FB/Blog/Niche video platforms
    Longer form - 3 min - 2 hours - Apple TV / Google TV - SEO
    - iphone/android/ipad/tablet
  • Brief - Ideas
    Insight - mapping
    Pre-production - first thing to get cut
    Where is it going to go? - How will people view this content



    Think about how people going to experience & interact with the video
    Content length & Format
    - Video - easy to consume
    Short form - 30 sec - 5 minute - Easy - YouTube/FB/Blog/Niche video platforms
    Longer form - 3 min - 2 hours - Apple TV / Google TV - SEO
    - iphone/android/ipad/tablet


  • The Process
    - Pre, Prod, Post, Delivery
    - Pre - Client
    - Prod -
    - Delivery



    Time + Cost
    - Ideas are expensive
    - Best integrated into idea + strategy from the beginning
    - Prod - equipment cost
    - Post, Del - Time


  • The Process
    - Pre, Prod, Post, Delivery
    - Pre - Client
    - Prod -
    - Delivery



    Time + Cost
    - Ideas are expensive
    - Best integrated into idea + strategy from the beginning
    - Prod - equipment cost
    - Post, Del - Time


  • The Process
    - Pre, Prod, Post, Delivery
    - Pre - Client
    - Prod -
    - Delivery



    Time + Cost
    - Ideas are expensive
    - Best integrated into idea + strategy from the beginning
    - Prod - equipment cost
    - Post, Del - Time


  • The Process
    - Pre, Prod, Post, Delivery
    - Pre - Client
    - Prod -
    - Delivery



    Time + Cost
    - Ideas are expensive
    - Best integrated into idea + strategy from the beginning
    - Prod - equipment cost
    - Post, Del - Time





  • Accessible - channels for delivering different types of content
    Varied - styles of content & length
    Clutter - so much! Where do people start - find relevant?



  • Accessible - channels for delivering different types of content
    Varied - styles of content & length
    Clutter - so much! Where do people start - find relevant?



  • Accessible - channels for delivering different types of content
    Varied - styles of content & length
    Clutter - so much! Where do people start - find relevant?



  • Accessible - channels for delivering different types of content
    Varied - styles of content & length
    Clutter - so much! Where do people start - find relevant?
  • We create great high quality videos
    Social Agencies can help us to make those video even better
    Even more so - Social ensure they get seen
  • We create great high quality videos
    Social Agencies can help us to make those video even better
    Even more so - Social ensure they get seen


  • Transcript

    • 1. Video and Social Media Rob Claisse Founder & CEO
    • 2. Video = Content
    • 3. Why is it different?
    • 4. News Information Entertainment UGC Promotional Video Content Types
    • 5. News •Events •Quick to create •Fast Turnaround •Get it Live •Live Streaming
    • 6. Information •Carefully Planned •Style is Varied •Graphical •Internal Comms •Public Sector
    • 7. Promotional •Similar to Info •Pre-event Launch •Advertising •Case Studies •Event VoxPops
    • 8. Entertainment •Bigger Budget •Longer Form •Series based •Branded content
    • 9. UGC • Cost Effective • Engagement • Facilitated • Experience
    • 10. How to make it work?
    • 11. The right formula for an online video
    • 12. The right formula
    • 13. The right formula •Quality Content
    • 14. The right formula •Quality Content •Relevant Content
    • 15. The right formula •Quality Content •Relevant Content •Platform
    • 16. Quality Content
    • 17. Quality Content
    • 18. Quality Content
    • 19. Quality Content
    • 20. Quality Content
    • 21. Quality Content
    • 22. Quality Content
    • 23. Quality Content Technology Revolution
    • 24. Quality Content Technology Revolution HD vs SD
    • 25. Quality Content Technology Revolution HD vs SD In House vs Paid Production
    • 26. The right formula
    • 27. The right formula •Quality Content
    • 28. The right formula •Quality Content •Relevant Content
    • 29. The right formula •Quality Content •Relevant Content •Platform
    • 30. Whatʼs Involved
    • 31. Whatʼs Involved
    • 32. Whatʼs Involved •The Process
    • 33. Whatʼs Involved •The Process •Whoʼs Involved
    • 34. Whatʼs Involved •The Process •Whoʼs Involved •Time Required
    • 35. Whatʼs Involved •The Process •Whoʼs Involved •Time Required •Cost Required
    • 36. Conclusion
    • 37. Conclusion •Video has become easier!
    • 38. Conclusion •Video has become easier! •More accessible
    • 39. Conclusion •Video has become easier! •More accessible •More Varied
    • 40. Conclusion •Video has become easier! •More accessible •More Varied •But... Its more cluttered
    • 41. Distribution & Optimisation
    • 42. Distribution & Optimisation Video Production + Social Agency
    • 43. Video and Social Media Rob Claisse Joe Coyne Founder & CEO Head of Sales & Marketing rob@fatsand.com joe@fatsand.com @robclaisse @joecoyne www.fatsandproductions.com @fatsand

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