Digital Hub - Network Rail Presentation 2014

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This presentation is about a digital hub proposal for Network Rail commercial projects: Birmingham New Street Station and BOXPARK Scheme.

Engineering

Digital Hub
Network Rail
K
Zx
b
8
5
>
2014

BEGIN DISPLAY OUTDOOR
HUB
PROMOTE OPTIMISE
ENDANALYSE
SOCIAL
MEDIA
CONTENT
MARKETING
Online PR
VIDEO
MARKETING
MOBILE
MARKETING PARTNERS
HIP
CONVERT
INTEGRATED APPROACH

MARKET ANALYSIS
THE SIZE OF LOCAL MARKETS
61%
million of brits
shop online
MARKET
TRENDS
43%
use search
engines
85%
purchased
from a
mobile
62%
engage with
Twitter &
Facebook
49%
own smart
phones
5

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Digital Hub - Network Rail Presentation 2014

1. Digital Hub Network Rail K Zx b 8 5 > 2014

2. BEGIN DISPLAY OUTDOOR HUB PROMOTE OPTIMISE ENDANALYSE SOCIAL MEDIA CONTENT MARKETING Online PR VIDEO MARKETING MOBILE MARKETING PARTNERS HIP CONVERT INTEGRATED APPROACH

3. MARKET ANALYSIS THE SIZE OF LOCAL MARKETS 61% million of brits shop online MARKET TRENDS 43% use search engines 85% purchased from a mobile 62% engage with Twitter & Facebook 49% own smart phones 5

4. #NetworkRailBHM

5. social media

6. content

7. online PR

9. video

10. mobile

11. #boxpark

12.

13.

14. [ partnership

15. measure

16. YOU THANK FOR LISTENING