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  • 1. •CNBC was launched by NBC Universal initially in the US in 1989 • Founded by CNBC ASIA in 2004, to broaden their reach into Pakistan’s expanding capital markets. •Inaugurated by Pakistan's former Prime Minister Shaukat Aziz & Set up by Mr. Zafar Siddiqui on 15th November 2005. •The channel was initially restricted to the business news History
  • 2. VISION of the channel: CNBC is the premier news and current affairs channel in Pakistan. Their aim is to highlight the business, economic and political issues that promise a better future for Pakistan. The main offerings of the channel are as follows: •Markets and finance related programs •Current affairs shows in the evening •News bulletins •Entertainment programs
  • 3. CNBC Pakistan operates out of Karachi and has bureaus at Lahore and Islamabad with affiliates stations Quetta, Peshawar, Multan, Faisalabad and Hyderabad. CNBC Pakistan uses a three band ticker with the upper and central band for stocks and the lower band for news. . It’s the premier 24-Hour bilingual language (Urdu and English) business and stock market related channel in Pakistan. CNBC Pakistan is a notable addition to the Pakistani media landscape, utilizing the global resources of the CNBC network
  • 4. Samaa News is the sister channel of CNBC Pakistan.
  • 5. Competitors: